Best Video Conferencing Solutions for Small Business

Software that increases team efficiency and enables seamless workflow is precious to any business. Video conferencing solutions are integral in organizing internal communication and allowing you to reach out and negotiate with potential customers and partners worldwide.

It is crucial for small businesses as it makes them more flexible and creates new horizons for growth. Here is a selection of the best video conferencing solutions for small businesses and how they differ from other applications.


Why are video conferencing solutions important for small businesses?

Why are video conferencing solutions important

In 2022, video calling apps seem to be must-haves and mundane. You won't surprise anyone by closing a deal online while driving in your car or holding a meeting over a cup of coffee in Starbucks. However, why does this technology play an essential role in small business development?

Some ten years ago, companies arranged special meeting rooms with sophisticated equipment for international calls and occasional video meetings. Nowadays, being tied to one room seems wild when you can make a video call just by taking your cell phone out of your pocket anywhere in the world.

Using video conferencing solutions allows a small business to be not just a small local startup or agency but a national or even world leader in its niche. Video conferencing apps make communication more personal and practically replace face-to-face meetings.

It helps you hire anywhere in the world, dramatically reducing costs and increasing your ability to recruit more qualified people without being tied to geography. You no longer have to rent an office, cover operating costs, and be limited to one location.

Video calling applications play into your hands for internal communication, sales, partner search, and customer service. Small businesses can save on face-to-face meetings with customers and sign contracts with buyers worldwide.

It seems that all these features are relevant for any business. However, it is vital for small companies which start with a limited budget and set up all internal processes. With video conferencing solutions for small businesses, you can start a company sitting in your living room, hire employees from different cities and countries, and start making money without huge expenses.

Video conferencing features for small businesses

The market literally brims with video communication products. We have selected the features and characteristics for choosing the perfect video conferencing solution for your small business.

Usability

A video call solution for small businesses should be simple and easy to use. Many well-known companies offer customized software solutions with complex algorithms that must be configured together with their IT departments.

Small businesses don't typically have a dedicated IT department to handle the application's implementation, adaptation, configuration, and problem-solving. This is why small businesses should pay attention to the ease of use and clarity of the interface when selecting a video communications solution.

Multi-platform

This feature will allow your employees and you to be flexible and not miss any important calls. A phone, tablet, computer, and even smartwatch notifications — look for an app that works across devices and platforms.

Сloud-based solution

Cloud-based solutions have become a great alternative to downloadable apps. That's not to say it's a must-have feature, but it will definitely make it more convenient for you to communicate with anyone who doesn't have an app installed. Could-based solutions are usually browser-based. You just need to share a link, and you're ready for a video call.

Security

No one wants to lose confidential information. Try to use apps that offer end-to-end encryption.

High-quality audio and video

Since you decide to replace face-to-face meetings with a video format, you should ensure that you won't see square pixels instead of the interlocutor's face.

Meeting recordings

This function will be handy not only for those who missed the meeting but also for staff training and analysis of communication strategy and work quality. Many apps offer not just a recording of the meeting but also a transcript of the conversation.

Integrity

Integrations with other work-related applications will make your life much easier. Choose one that is compatible with other workflow apps.


Best video conferencing solutions for small business

Whoosh

Whoosh

The easy-to-use and innovative Whoosh video conferencing solution offers the perfect communication environment for small teams. AI-based features will increase work efficiency and high video quality. The ability to deliver presentations, use whiteboard and weatherman layout, and touch up on your look will not leave your colleagues indifferent.

Microsoft Teams

It is another popular product from Microsoft company. The advantage of this program is that it allows you to work with Office documents. The free version can create a chat room for up to 300 users. The paid subscription does not have any restrictions on the number of people.

Discord

Once only a gamer program became popular with ordinary users. It is not surprising because you can create groups of interests, easily exchange files, use video chats, and not overload the system.

Zoom

It is, perhaps, the most famous service for video conferencing. The free version of the call can last up to 40 minutes and connect up to 100 participants. The paid version can expand the number of people up to 1000. The program synchronizes with Google Calendar, so you do not miss a call. You can also change the background in real-time.

Talky

The program is only for video communication and nothing more. You create a room in which you will talk, send an encrypted message to followers, and can communicate without borrowing voices. Up to 6 people can talk at a time.

Whereby

This resource offers a similar service. You can create a room and share the link. The free version allows chatting with up to four people and sharing your screen and video from YouTube. Paid version expands the number of people for one-time communication up to 50.

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