Offering coupon codes and promotions is proven to lift sales and conversions for online stores.
- According to industry research, discounted coupon codes can increase conversion rates by over 20% on average.
The right WordPress plugin makes creating and managing coupon campaigns easy. In this comprehensive guide from a WooCommerce expert, we compare the top coupon plugins for stores in 2023.
WordPress Coupon Plugin Comparison
| Plugin | Benefits | Downsides | Rating |
|---|---|---|---|
| Advanced Coupons | Powerful features Extensions and add-ons | Steep pricing | ⭐⭐⭐⭐⭐ |
| YITH Gift Cards | Creative promotions Custom templates | Limited payment support | ⭐⭐⭐⭐ |
| FunnelKit Automations | Advanced personalization Automated workflows | Setup complexity | ⭐⭐⭐⭐ |
| OptinMonster | Beautiful popups and bars Pre-made templates | Monthly subscription | ⭐⭐⭐⭐ |
| WPForms + Coupons | Simple interface Affordable pricing | Basic features | ⭐⭐⭐ |
Now let‘s dive into the details on the top plugins and how they can help your ecommerce store…
1. Advanced Coupons
Advanced Coupons extends WooCommerce coupons with powerful promotional capabilities like:
- BOGO Deals – Setup "buy X get Y free" offers tailored to top products
- Gift Cards – Digital and physical cards with custom templates
- Loyalty Programs– Points or tiered rewards for top customers
- Coupon Popups – Optimize placement and timing to boost conversions
The plugin is used by over 5,000 WordPress stores. Testimonials show:
"We are able to segment coupons better and target them using Advanced Coupons. This increased sales by 15% in just a month." ~ John S.
Advanced Coupons pricing starts at $99/year for a single site. Volume discounts available.
2. YITH WooCommerce Gift Cards
Gift cards continue to rank as one of the most preferred gifts worldwide.
The YITH WooCommerce Gift Cards plugin makes it easy to create and sell virtual and physical gift cards allowing buyers to provide a customized amount.
Creative online store owners are using gift cards for:
- Holiday Promotions – Offer holiday-themed gift card designs
- Affiliate Rewards – Give affiliate partners branded gift cards to share
- Special Events – Send custom gift cards as VIP invites and thank you‘s
YITH Gift Cards start at $99/year for a single site.
3. FunnelKit Automations
FunnelKit Automations specializes in advanced 1-to-1 marketing capabilities.
It shines when it comes to automating personalized coupon codes and promotions. Scenarios include:
Abandoned Carts – Unique coupon sent to incomplete purchases
Customer Winbacks – Bring back lapsed customers with special offers
Loyalty Rewards – Automate birthday, referral and VIP promotions
Early data shows stores are seeing up to 25% higher conversions from personalized coupon codes.
Pricing starts at $99/year per site.
4. OptinMonster
While OptinMonster isn‘t technically a coupon plugin, it enables you to easily create popups, floating bars and slide-ins to showcase coupon codes and promotions.
Key benefits:
- Beautiful templates designed to convert
- Drag and drop builder to customize
- Advanced targeting and personalization
Industry stats show:
- Exit intent popups boost conversions by 52%
- Floating bars see up to 32% more email signups
- Sidebars can grow conversions by 22%
Pricing starts at $29/month.
5. WPForms + Coupons Addon
For accepting simple payments along with coupon codes, WPForms is a top-rated WordPress form builder used on over 5 million websites.
It natively integrates with all major payment gateways including Stripe, PayPal, Authorize.net and others.
The WPForms Coupons addon allows you to add a promo/discount code field directly on your order forms.
This enables you to easily create discounts, free shipping or percentage-off without needing a full ecommerce store.
WPForms pricing starts with a forever free version. The Coupons addon is $39.
Final Thoughts
Adding coupons and promotions remains one of the highest ROI tactics for boosting online store sales and conversions.
We recommendAdvanced Coupons as the most powerful all-in-one coupon plugin for WordPress available in 2023. The features and integrations can’t be beat.
For targeted 1-to-1 coupons, FunnelKit Automations leads the pack. And WPForms + Coupons makes sense for basic payment forms.
Let us know if you have any other questions!
