Want to Convert Metric Units to Imperial on Your WordPress Site? Appeal to a Global Audience by Giving Visitors a Way to Convert Metric to Imperial

As a WordPress site owner, you want visitors from around the world to easily engage with your content.

But that gets hindered when visitors encounter unfamiliar units of measurement.

For example, if you discuss product dimensions in centimeters and meters, you risk confusing visitors from countries that use inches, feet and miles. This causes frustration and decreases time on site.

That‘s why adding a metric to imperial unit conversion calculator is so valuable. It breaks down barriers for visitors more familiar with imperial units so they can instantly convert metric measurements into values they understand.

According to Google Analytics data, up to 25% of visitors to sites may come from regions using primarily imperial units. So ensuring your content displays cleanly for them is critical for providing excellent user experience.

In this guide, we’ll explore specific benefits of adding a unit converter in WordPress. Then we‘ll compare methods to seamlessly integrate a calculator that converts between metric and imperial units.

Why You Need a Unit Converter on Your WordPress Site

Beyond simply making your content more universally understandable, integrating a unit converter directly benefits metrics like time on site, bounce rate, and conversions.

Here are 5 Reasons Installing a Unit Converter Drives Results for WordPress Sites:

1. Increases time on site – Visitors can instantly convert measurements they‘re unfamiliar with instead of needing to leave your site to Google a separate converter tool.

2. Reduces bounce rate – When visitors don‘t have to struggle with unfamiliar units, they are less likely to quickly bounce away out of frustration. Every % decrease in bounce rate boosts SEO.

3. Improves user experience – An integrated calculator shows visitors you want them to easily understand and use your content by removing unit friction.

4. Leads to more conversions – Removing unit confusion makes it easier for customers to evaluate products and their dimensions when considering a purchase.

5. Signals expertise – Going the extra mile to add a converter demonstrates you deeply understand your global visitors‘ needs.

Clearly, seamlessly supporting unit conversions via an integrated calculator pays dividends across critical site health metrics. Now let‘s explore proven techniques to add this valuable tool in WordPress.

Method #1 – Add a Basic Converter via Custom HTML Widget

If you want a quick way to insert a simple measurement unit calculator on your site, using a Custom HTML widget is the fastest option requiring no code or plugins.

Follow these 5 steps:

1. Get widget code – Visit GIGAcalculator.com and navigate to their unit converter tool. Click "Get Code" and copy the default WordPress widget code.

2. Access widgets panel – In your WordPress dashboard, go to Appearance » Widgets to view available widget areas.

3. Add Custom HTML widget – In sidebar area you want the calculator, click the "+" button and add the "Custom HTML" widget.

4. Paste code – Now paste the widget code from GIGAcalculator into the HTML widget code block.

5. Publish widget – With code inserted, click "Save" and the converter will go live on your site.

Expert Tip: For best results, add the converter widget to blog sidebars, product page sidebars, footer widget areas, landing pages, and any page focused on dimensions or measurements.

This quick 5-step process lets you insert a handy metric-imperial calculator without any coding. But for advanced customization, utilizing a robust WordPress plugin provides greater flexibility.

Method #2 – Seamlessly Integrate an Advanced Calculator with Formidable Forms

For full customization capability and a beautifully integrated user experience, a dedicated WordPress plugin is best. The one I recommend is Formidable Forms.

Here is a 5-step visual guide to adding a custom conversion calculator using Formidable Forms:

1. Install Formidable Forms free edition first, then add your pro license key for premium options

![Choose template](images/ff-choose-template.png "2. Create a new calculator form selecting the "Length Conversion" template")

2. Create a new form and select the Length Conversion template

3. Customize fields changing labels, styles and placeholder text

4. Insert Formidable Form block on any page with "select form" dropdown

5. Preview page with integrated calculator and publish when ready

Following those 5 steps will smoothly guide you through installing Formidable Forms, selecting their pre-built conversion template, customizing the form appearance and user experience, inserting the calculator onto any WordPress page, and publishing the page.

Now let‘s recap why utilizing this premium WordPress plugin delivers the best possible integrated metric-imperial converter experience.

Benefits of Using Formidable Forms for Unit Conversion

Here are 5 advantages you gain by using Formidable Forms to add a unit calculator vs other methods:

• Mobile responsive out of the box – works on any device
• Collect conversion data like IP and timestamps
• Change colors, fonts, styles to match your site
• Accept payments or donations after conversions
• Limit number of conversions per user

No other method can match the customization and flexibility Formidable Forms provides.

As that comparison table illustrates, Formidable Forms is the premium solution based on features. If you value design quality, customization ability, and gathering data on conversions, Formidable Forms creates the best integrated experience.

👉 **Expert Recommendation:** Utilize Formidable Forms to create the perfect custom-tailored conversion experience matching your brand. Design flexibility and data capture provide tremendous value.

Now that you understand the value of an integrated WordPress unit calculator, grab Formidable Forms and seamlessly meld one into your site!