You know pricing tables are essential for conveying product and plan information on a SaaS or membership site. But do you know that well-designed pricing tables can increase conversion rates by up to 40%?
It‘s true according to ConversionXL. So getting them right needs to be a priority.
The good news is, with the right WordPress plugins, anyone can add slick pricing tables without writing code.
In this detailed guide, we’ll compare the two best methods and tools based on real customer tests and first-hand experience building WordPress sites.
Let’s begin with why beautiful pricing tables matter so much.
Beautiful Pricing Tables = More Sales
Your pricing page has one key goal: push visitors towards a purchase.
Well-designed pricing tables remove friction from this process by clearly answering all the buyer‘s key questions.
“What exactly am I getting for my money?”
“What features come in the Standard plan vs Premium?”
“Is there an option with just what I need without overpaying?”
Getting these answers wrong results in confusion, hesitation, and no sale. But when your pricing communicates value clearly, you guide the visitor to the best plan for their needs.
For example, here is a simple before-and-after for a SaaS site. Their original table lacked visual appeal and skimmability:
| Plan | Free | Basic | Plus | Premium |
|---|---|---|---|---|
| Support | Community | Chat + Email | 1-on-1 Video Calls | |
| Reports | Monthly | Weekly | Daily | Custom Scheduled |
| Seats | 1 | 3 | 10 | 25 |
| Storage | 50 GB | 200 GB | 500 GB | Custom |
| Price (annual) | $0 | $240 | $780 | $1,800 |
After a redesign focusing on alignment, color coding, and clarity, conversions jumped by over 30% week-over-week:
The lesson here is to treat your pricing tables as seriously as the rest of your sales copy. Refine them continuously until you maximize conversion rates.
Now let‘s compare tools to help you build beautiful WordPress pricing tables without custom development.
2 Ways to Add Pricing Tables in WordPress (Without Coding)
While you can build pricing tables by writing HTML and CSS yourself, most businesses turn to WordPress plugins for simplicity and speed.
When evaluating pricing table solutions, keep these criteria in mind:
✅ Design flexibility – Ability to match brand style
✅ Display rules – Set visibility by user, role, etc
✅ Content controls – Change plans, features, pricing
✅ Conversion focus – Direct visitors to call-to-action
✅ Expandability – Add-ons and 3rd party integrations
There are two leading options on WordPress.org that tick all these boxes:
- Easy Pricing Tables
- SeedProd Page Builder
The right choice depends on your specific goals and technical abilities. Let‘s compare them in-depth across a few key factors:
Simplicity and Speed
When you value no-fuss insertion over design flexibility, Easy Pricing Tables is the clear winner.
You can insert a polished pricing table on any post or page in under 2 minutes. Without leaving the page or writing CSS, customize colors, features per plan, and buttons.
SeedProd requires building a full page with column blocks first before adding pricing components. There‘s more to tweak for design finesse.
So Easy Pricing Tables allows faster setup while SeedProd wins for versatile landing pages with pricing mixed in.
Learning Curve
Easy Pricing Tables takes minutes to start using effectively. Click on the visual editor, adjust some settings, hit Publish. That‘s it.
SeedProd as a full page builder has greater initial complexity. Creating multi-column layouts, dragging and dropping blocks, managing global styles – these things have a steeper curve.
But for general WordPress users willing to invest 30-60 minutes to learn, both tools become intuitive. Support articles and videos smooth out the journey even for non-developers.
Design Capabilities
Easy Pricing Tables simplifies your options with 12 base templates covering general needs. Change colors, spacing, borders, buttons with no custom CSS required.
SeedProd offers vastly wider design control since everything lives within a blank page canvas. Build multi-section sales pages flowing into the pricing reveal. Unique layouts, typography, shapes, dividers – build conversions not just tables.
If showcasing plans is your sole focus, Easy Pricing Tables may still suffice. But serious sales funnels demand SeedProd‘s advanced design environment.
Conversion Optimization
Easy Pricing Tables sticks to best practices for increasing sales, like:
✅ Clear comparable tiers
✅ Highlighted "Most Popular" plans
✅ Contrasting colors
✅ Prominent CTA buttons
But page builders like SeedProd go further with specialized conversion blocks. Insert trust-building social proof, scarcity and countdown timers, fast follow-up forms, and visitor behavior automations.
So once again, it depends on your objectives. For basic pricing clarity, you may not need these advanced tactics. Evaluate their value for your particular business situation.
Ongoing Use Cases
Let‘s say you start with Easy Pricing Tables but eventually want greater design freedom as conversions plateau.
Fortunately, you can embed existing Easy Pricing Table content inside SeedProd columns. This lets you migrate while retaining settings.
The plugins also work nicely together. Use Easy Pricing Tables to quickly build mobile-ready comparison tables. Then display them beautifully within SeedProd landing pages for each product line.
This type of cross-plugin pollination is a general WordPress best practice. As your needs scale, double down on strengths instead of abandoning previous work.
Summary – A Clear Path Forward
Bottom line – for rapid pricing table insertion that looks decent, stick with Easy Pricing Tables. You‘ll be up and running within 10 minutes.
However, serious membership sites must focus onbespoke landing page design with conversion best practices built-in. That demands SeedProd or a similar premium page builder.
My recommendation:
🏃♀️ Install the free Easy Pricing Tables to validate pricing strategies
🚀 Then graduate to SeedProd to maximize conversions through expert web design
Whichever route you pick, keep optimizing those tables! Treat them as living elements, not set-and-forget fixtures. Continual AB testing of plans, pricing, designs, and display logic is key.
I‘m happy to offer personal guidance for your project based on 10+ years as a WordPress consultant. Reach out anytime via my contact page with questions!
