Social media is an integral part of most websites and businesses today. Embedding your social media feeds directly into your WordPress site can help drive more traffic, engagement, and sales.
In this comprehensive guide, we‘ll cover everything you need to know to add your social feeds to WordPress, including:
- Why Add Social Feeds to WordPress
- How to Add a Facebook Feed
- How to Add an Instagram Feed
- How to Display Facebook, Google, Yelp Reviews
- How to Add a Twitter Feed
- How to Embed a YouTube Feed
- How to Create a Social Media Wall
Why Add Social Media Feeds to Your WordPress Site?
Here are some of the key reasons to add your social feeds to your WordPress site:
- Increase Engagement & Followers: Allow visitors to easily follow you and interact with your content across networks.
- Fresh, Updated Content: New social posts will automatically appear on your site.
- Build Trust & Credibility: Social proof like reviews and UGC shows real people use and like your brand.
- Drive Site Traffic: Refer visitors from social platforms directly to your site.
- Boost Conversions: Social content can influence purchases and conversion rates.
Step 1: How to Add a Facebook Feed in WordPress
With over 2 billion active monthly users, Facebook is a must-have social feed on most sites.
The easiest way to embed a live Facebook feed is using the Custom Facebook Feed plugin.
Why Add a Facebook Feed?
- Show real photos, videos, posts from your Facebook Page
- Drive likes, shares, and comments to grow your Facebook presence
- Promote events created as Facebook Events to website visitors
- Embed shoppable product catalogs from your Facebook Shop
How to Set Up the Facebook Feed Plugin
- Install and activate the Custom Facebook Feed plugin
- Visit Custom Facebook Feed > Add New to connect your account
- Use the live editor preview to customize your feed‘s layout, style, images, text, etc.
- Copy the shortcode or use the Facebook block to embed your feed anywhere on your site
You can display feeds from your Facebook Page, Group, Events, Reviews, Shop and more with this configurable plugin.
Step 2: How to Add an Instagram Feed in WordPress
Instagram is the #1 social platform for sharing visual content and is essential for creative brands.
To seamlessly embed an Instagram feed in WordPress, use the Social Photo Feed plugin by Smash Balloon.
Why Display an Instagram Feed?
- Showcase Instagram content automatically on your website
- Get more eyes on your brand by exposing Instagram to site visitors
- Increase Instagram followers and engagement from your site
- Embed shoppable Instagram product images with direct checkout
How to Set Up the Instagram Feed Plugin
- Install the Social Photo Feed plugin
- Connect your Instagram account in the plugin‘s configuration
- Customize your Instagram feed‘s layout, style, images, captions, etc.
- Use the Instagram block or shortcode to add your feed to any post, page, widget etc.
This flexible plugin lets you display feeds from your own Instagram account as well as hashtags and tagged photos. Monetize your product images right from Instagram with shoppable feed capabilities.
Step 3: How to Display Facebook, Google & Yelp Reviews in WordPress
Customer reviews and testimonials are powerful social proof that build trust and credibility for your brand. However, reviews left on sites like Facebook and Yelp remain hidden from visitors to your WordPress site.
The Reviews Feed Pro plugin makes it easy to showcase your Facebook, Google, Yelp, and TripAdvisor reviews directly on your website.
Benefits of Displaying Reviews on Your Website
- Build credibility though third-party validation
- Higher review scores increase conversions and sales
- Fresh reviews appear automatically in real-time
- Local search presence with schema markup for review sites
Setting Up Reviews Feed Pro
- Install and activate Reviews Feed Pro
- Connect your Facebook, Google, Yelp accounts in the plugin
- Use the templates and customization options to style your review feeds
- Embed your review feeds anywhere using the shortcode or Reviews block
Showcasing your external reviews helps boost trust and SEO to drive more on-site conversions.
Step 4: How to Add a Twitter Feed in WordPress
Twitter drives significant referral traffic and is great for real-time social engagement. Their new long-form Tweet format also makes it better for telling stories.
To easily embed a live Twitter feed, we recommend the Custom Twitter Feeds plugin.
Why Show Twitter Feeds on Your Website
- Automatically showcase your real Tweets on your site
- Get more Twitter followers by exposing your brand
- Embed hashtag feeds or Tweets you‘re mentioned in
- New Tweets appear instantly keeping feeds fresh
Displaying Twitter Feeds with Custom Twitter Feeds
- Download, install, and activate the plugin
- Connect the Twitter account(s) you want to display
- Customize your feed design, layout, tweets types, etc.
- Embed your Twitter feed via shortcode or Twitter block
This makes embedding automated, filterable Twitter feeds easy and comes with pro features like combining multiple Twitter feed sources into a single feed.
Step 5: How to Embed a YouTube Feed in WordPress
YouTube drives more traffic to websites than any other social network. Embedding video also drastically improves conversions across sites and content types.
To easily showcase your latest YouTube videos dynamically, use the Feeds for YouTube plugin.
Why Embed a YouTube Feed on Your Website?
- Automatically display your new YouTube videos
- Increase YouTube subscribers and video views
- Drive more traffic to your site from YouTube
- Higher engagement and conversions with video content
Setting Up a Live YouTube Feed
- Install and activate Feeds for YouTube
- Connect your YouTube channel or multiple channels
- Customize the video feed layout, style, meta data, etc.
- Use the YouTube block or shortcode to embed your video feed
With customizable YouTube feeds that update automatically in real-time, it makes embedding video simple and effective.
Step 6: How to Create a Social Media Wall in WordPress
A social media wall allows you to combine and showcase feeds from multiple networks like Facebook, Instagram, Twitter, YouTube, and more in a single unified feed.
To easily build a responsive social wall in WordPress, use the Social Wall Plugin by Smash Balloon.
Benefits of a Social Media Wall
- Combine multiple social feeds into one
- Show real social engagement across platforms
- Save space instead of multiple separate feeds
- Connect website visitors directly to your social profiles
Creating a Social Wall Feed
- Install the Social Wall plugin
- Activate any of the compatible social media feed plugins above
- Visit Social Wall and select feeds sources to include
- Mix and match feeds from Facebook, Instagram, Twitter, YouTube etc.
- Embed your social wall using the shortcode or Social Wall block
A social media wall feed allows you to showcase your brand‘s social presence across networks in a single space that visitors can further engage with.
Final Thoughts
Adding your social media feeds directly into your WordPress site is a highly effective way to increase engagement, referrals, followers, reputation, traffic, and even conversions and sales.
With the right social media plugins, it‘s easy to automatically showcase your real-time social content dynamically on your website for ongoing exposure and impact over time.
