How to Automatically Share Your Old WordPress Posts in 2023 (Step-by-Step Guide)

Want to breathe new life into your old WordPress content? According to HubSpot research, over 90% of website visitors do not go past the first page of search engine results. By auto-sharing your previously published posts on social media, you can drive more traffic to website pages beyond your blog homepage.

In this up-to-date guide for 2023, we‘ll show you step-by-step how to easily set up automatic sharing of your old WordPress posts.

Why You Should Share Old Posts

Here are the top reasons automatically re-promoting existing content is worth your time:

• Gets more eyeballs on old content: Only a portion of your followers see posts the first time you share them. Auto-sharing gives all your followers multiple chances to discover and read your content.

• Keeps social profiles active: Old posts in your sharing queue provide a constant stream of content, keeping your social accounts engaged without you posting manually every day.

• Allows followers to see posts they may have missed: Followers miss an average of 70% of content in their feeds, per Sprout Social. Scheduling old posts ensures all your hard work gets viewed.

• Boosts site traffic and conversions: Previously shared content often remains relevant and valuable. Drive more qualified visitors to your site by sharing it again. More traffic and eyes on your content leads to more email list signups, potential sales, and revenue over the long-term.

Here‘s an example of the traffic impact from repurposing old content:

Source: CoSchedule 2018 Content Repurposing study of +100,000 posts.

As you can see, resurfacing old content – especially evergreen long-form content – can lead to major increases in site traffic and visibility.

Step 1: Install the Revive Old Post Plugin (Walkthrough)

The Revive Old Post plugin for WordPress makes auto-sharing old posts simple. It has over 200,000 active installs and a 5-star rating on WordPress.org, so it‘s a popular choice.

Follow these steps to install and activate Revive on your WordPress site:

1. In your WordPress admin area, go to Plugins > Add New
2. In the search box, search for "Revive Old Post"
3. In the search results, click the "Install Now" button on the Revive Old Post plugin listing
4. After installation completes, click "Activate" to activate the plugin

That‘s all it takes to install and activate Revive Old Post!

(See our Complete WordPress Plugins Guide for more details on installing any plugin.)

Step 2: Connect Your Social Media Accounts (Step-by-Step)

Once Revive Old Post is activated on your WordPress site, you need to connect your social media accounts like Facebook, Twitter, LinkedIn that you want to auto-share old posts to. Here‘s how:

1. In your WordPress admin, click on "Revive Old Posts" in the left sidebar
2. Select the "Accounts" tab
3. Click on the social media button (like Twitter, Facebook etc) that you want to connect

For example, to connect to Twitter, click on the Twitter button:

4. A popup will open, click the "Sign in to Twitter" button
5. Enter your Twitter username and password – then click "Authorize app" to allow Revive to post to your Twitter profile

That‘s it! Repeat these steps to connect additional social profiles like Facebook, LinkedIn etc. Revive makes it super easy.

Now let‘s configure Revive to set up auto-sharing rules for your old posts.

(For visual learners, see our YouTube video demonstrating the social account connection steps.)

Step 3: Configure Sharing Rules and Settings

To schedule your old WordPress posts to be automatically shared to connected social accounts, you need to define a few rules and settings in Revive Old Post:

1. Still on the Revive plugin screen, select the "General Settings" tab
2. Set these options that control sharing frequency:

• "Minimum interval between shares": This is the minimum number of hours Revive will wait before sharing the post again. For example, set to 12 hours.

• "Minimum post age": The minimum number of days a post must be published before Revive starts auto-sharing it. For example, set to 7 days.

3. Check the "Share more than once" option: This will cause Revive to cycle through and reshare all your old posts continuously after the initial round. Great for constantly having a stream of old content.

4. Add any categories, tags, or post types to include or exclude from sharing

5. Check the "Use post types" option to share custom post types

Example configuration:

Other Important Settings:

• "Enable instant sharing": Check this if you want new posts shared as soon as you publish them, in addition to old post sharing
• "Enable analytics tracking" – Check this to pass campaign parameters like UTMs to track traffic from Revived old posts
• "Custom share messages" – Create custom text/images that will display with all shared posts

(For detailed explanations of all settings see our Revive Old Post Plugin Setup Guide.)

Step 4: Customize Shared Post Formats

You should also customize exactly how your posts look when they are shared on social networks under Revive‘s "Post Format" menu. Here are key options to set for each connected account:

📝 Twitter

• Share type: Title + Excerpt
• Max characters: 280
• Hashtags: Auto-generate from post tags
• Custom tweet text

📝 Facebook

• Share type: Title + Content
• Max characters: 700
• Include link back to post/site
• Hashtags from categories

📝 LinkedIn

• Share type: Content snippets
• Max characters: 3000
• Mention company page

The post formatting editor lets you optimize posts for every platform‘s best practices in just a few clicks.

Step 5: Start Auto-Sharing Your Old Posts

That completes the setup! Now you‘re ready to fire up automated post sharing in Revive Old Post:

1. Click the "Start Sharing" button in Revive‘s main menu
2. Confirm that you want to sync historical posts for sharing by clicking "OK"
3. View your post sharing queue under "Sharing Queue" tab

Within minutes you‘ll start seeing your old posts auto-sharing to social media on the schedule you configured!

It‘s really that simple to implement a hands-free system for repurposing existing WordPress content to drive more traffic.

More Tips to Boost Results

• Stretch out your sharing cadence. Space out re-shares over months vs weeks to maximize impact and avoid overwhelming followers
• Share top-performing posts more frequently. Use Google Analytics to see which posts got the most traffic and interactions. Revive lets you share them more often.
• Create snackable spinoff content like stats images, key quotes, or lessons learned to re-promote old in-depth content

Final Thoughts

There‘s no easier way to distribute your previously published content to new eyes than letting Revive Old Post handle it automatically. Save hours of manual scheduling and just let the plugin work its magic!

Revive makes it simple to implement an "evergreen" sharing strategy that extends the lifespan of all your hard work creating quality blog posts, guides, and other WordPress content.

Hope this complete step-by-step walkthrough helps you start scheduling your old posts to be shared automatically in 2023. Just install the plugin and get your older content working harder than ever this year!