You are probably aware that social media has become an indispensable part of our daily lives because it has taken over the function of traditional media, and all of our friends, businesses, and companies that we want to follow are now available online. They inform us about everything that interests us, so it's no surprise that they've become a popular mode of communication in our daily lives and in the workplace.
Choosing the right social networks is crucial for your successful business, whether you are a large company or running your own small business, so we decided to introduce you to Instagram and show the importance of your business presence on it.
Today, Instagram, with more than 700 million active monthly users, has over 8 million business profiles and is one of the fastest-growing social networks. It works by sharing photos, videos, and gifs with accompanying descriptions and hashtags, which brings up the question: how to boost engagement and views on your profile? To find out, keep on reading.
Captions and hashtags
Another key aspect of your Instagram business profile is the caption, which is the text that appears beneath your photo and is necessary to spread the story because it is via this that you deliver the message you want to convey about your company. In the first three lines, try to write the most important element of your message.
Then there's the use of hashtags. These are words or phrases that have the symbol (#) before them. Their job is to connect all of the posts on social media that mention them. To extend the life of your post, make an attempt to use a combination of general, popular, and specific hashtags.
Also, be sure to include a geotag because posts tagged with a location have much more engagement than posts without one. Adding a location tag to your message gives users another way to find your content. The more people who see your content, the more likely you are to engage.
Increase the views of your videos
One effective way to increase the views of your videos on Instagram is by simply including different features already available. One notable way is the impression of engagement features, which allows your followers to respond to stories shared by giving their opinion or sharing their thoughts on certain products you are offering.
The usage of interactive stickers has proven to not only boost views but also create a more intimate bond with your followers as they feel more engaged in the business and are taking active participation. The usage of such stickers boosts your views on Instagram as the algorithm automatically sets your stories upfront the more your followers engage. Also, consistency in posting is the key to success.
The more you post, in shorter intervals, the higher the chance of people noticing your business. It is important to always stay updated on events; maybe include different flags depending on the date and thereby commemorate Independence Days of different countries; or you could spread awareness of current global happenings, thereby giving the impression of being on track with everything happening around the planet.
This gives the impression of an engaging and well-informed company that is constantly on track and also keeps up with new trends.
Never underestimate the importance of quality content, as people tend to watch higher quality videos with pleasant background music and HD resolution more than videos that are plain and uninteresting.
Therefore, it is important to provide videos that are up-to-date and make sure you post throughout the day at different intervals. People are most active during the morning while drinking their coffee and in the evening after they have finished work and are on their way home.
Use this feature to show the events “behind the scenes” of your brand or to show the culture of your company, live events that you organize or attend, interesting situations, or everyday events.
Paid promotions and looking at the statistics
Due to the increasing number of business profiles but also the attention reduction of the followers of large social networks such as Instagram and Facebook, they introduced the possibility of paying for sponsored posts. Sponsored posts are a great way to reach new users but also to re-engage existing followers. Also, Instagram gives the opportunity to sponsor a story as well.
Another important tool that the Instagram business profile has within the application itself is statistics, which you can easily access and track the statistics of your followers and thus adjust your content for them and new potential followers.
Generally, the digital age has allowed many start-up companies to flourish as the lack of proper funds left them looking for more affordable marketing alternatives, and that is when Instagram and other social media platforms really took off.
Without these features, a lot of businesses would suffer devastating losses, and even during the Covid-19 pandemic, social media engagement stayed high and allowed companies to keep their operations running as usual. If still in doubt, we highly encourage trying out these steps and methods and you’ll surely see an increase in sales and popularity in no time.