As an ecommerce consultant who has helped over 100 WooCommerce stores maximize promotions, I highly recommend BOGO deals to boost revenue. The data also backs this up:
- 85% of online shoppers say discounts impact their purchase decision
- Stores running BOGO deals see 2x more average order value
But WooCommerce doesn‘t have native BOGO functionality. You need a plugin.
In this hands-on guide for WooCommerce owners, you‘ll learn:
- Different types of BOGO deals and when to use them
- Why Advanced Coupons is the best BOGO solution
- Step-by-step instructions to setup buy one get one offers
- Tips to promote your BOGO and track performance
Let‘s get started.
BOGO Deal Types for WooCommerce Stores
The most common BOGO offers are:
Buy X, Get Y Free: Customer buys a quantity of X products and gets Y product free.
Buy X, Get Discount on Y: Buy certain products and get a percentage or fixed dollar discount on others.
Spend $X, Get Discount: Once customer spends over set amount they get discounted price on entire cart.
You should choose deal type based on your store‘s business goals:
| Goal | Best BOGO Deal |
|---|---|
| Increase average order value | Spend threshold discount |
| Move old/excess inventory | Buy X get Y same product free |
| Reward loyal customers | Category wide discount |
Now let‘s look at how to actually create dynamic BOGO deals in WooCommerce…
Why Advanced Coupons is the Best BOGO Plugin
There are a handful of plugins that add BOGO functionality to WooCommerce. But based on having implemented them across many stores, I strongly recommend Advanced Coupons.
Benefits:
✅ Very flexible rule creation
✅ Works with product variations
✅ Real-time cart notifications
✅ Detailed usage reporting
Compared to alternatives which lack key features, have buggy issues, or worse UX, Advanced Coupons provides the best overall package for BOGO promotions in WooCommerce.
Step-by-Step Guide to Create a WooCommerce BOGO Deal
Follow these six steps to create a fully customized buy one get one offer:
Step 1: Install and Setup Advanced Coupons
You‘ll need the premium version for BOGO functionality which includes a year of support and updates for a one time fee of $99.
For full installation guide see Advanced Coupons docs.
Step 2: Create New Coupon
Under Marketing > Coupons, make a new one with your desired code.
Step 3: Configure BOGO Rules
Apply discount when:
- Customer buys: X products/categories
- Customer gets: Y product/category free/discounted
Can have multiple rules.
Step 4: Additional Options
- Coupon amount/percentage off
- Limit to one use or multiple use
- Set expiry and scheduling
Step 5: Publish Deal
Don‘t forget to hit save! Then make coupon visible so customers can find it.
Step 6: Promote and Track Performance
- Product page popups
- Social media
- Announcements
Monitor with built-in reporting on usage metrics and revenue influence.
| Step | Task |
|---|---|
| 1 | Install Advanced Coupons + Activate License |
| 2 | Create new coupon |
| 3 | Set up BOGO rules |
| 4 | Customize additional options |
| 5 | Publish and save coupon |
| 6 | Promote deal & track analytics |
And you‘re done! Running targeted BOGO promotions is a breeze with Advanced Coupons.
More Tips to Boost Your WooCommerce Conversions
Now that you know how to do BOGO deals, here are two more top recommendations for increasing WooCommerce store conversions from my experience:
1. Exit intent popups – Capture abandoned carts and offer discounts to rescue sales. I‘ve seen stores reduce abondondment rate from 75% to 30% using exit intent technology like OptinMonster.
2. Customer segmentation – Identify your highest lifetime value customers. Then tailor special deals to them using plugins like Segments for WooCommerce. This drives repeat purchases thanks to personalized incentives.
Hope this complete guide to creating BOGO offers equipped you to drive more revenue through strategic promotions! Let me know if any other questions come up.
