As a WordPress site owner, you likely know driving Facebook engagement is crucial, but can also be challenging. This is where Facebook like box popups prove invaluable.
I‘ve been building and optimizing WordPress sites for over 5 years, and can definitively say OptinMonster popups surpass any other method for getting more Facebook page likes.
In this comprehensive guide, you‘ll learn:
- Statistical research on why Facebook popups are effective
- Step-by-step instructions for popup implementation
- Crucial popup customization and targeting strategies
- Reasons OptinMonster is the preferred popup builder
So whether you‘re new to popups or want to improve existing ones, this guide is for you. Let‘s dive in!
Why Facebook Page Popups Rank #1 in Likes
According to 2023 data from OptinMonster, Facebook popups increase page likes by 97% on average. But why exactly are they able to boost engagement so drastically?
| Benefit | Explanation |
|---|---|
| Attention-grabbing | A study by ConversionXL confirms interruptive popups outperform sidebar widgets for call-to-actions due to catching more visitor eye focus. And this holds true for getting Facebook likes. |
| Wider reach | By selecting "display on all pages", Facebook popups allow you to promote your page to 100% of your site traffic rather than just page visitors. |
| Social proof element | Popups that showcase existing likes and followers leverage the principle of social proof. New visitors are significantly more inclined to also like your page after seeing existing fans. |
| Lead generation ability | You can include the option to subscribe to email updates after liking for gaining subscriber leads as well. According to Statista, Facebook lead ads increased conversion rates by 51% in 2018. |
Clearly there are ample user behavior and psychological factors that make Facebook popups incredibly persuasive compared to other promotional methods.
Step 1: Install and Activate OptinMonster
The first crucial step is installing a popup builder plugin to handle creating and managing your Facebook popup. While there are several WordPress popup plugins, I highly recommend OptinMonster for both beginners and experts.
Here‘s a quick comparison of the leading options:
| Feature | OptinMonster | Popup Maker | Popup Builder |
|---|---|---|---|
| Beautiful Templates | ✅ | ✅ | ⛔ |
| Easy Customization | ✅ | ⛔ | ⛔ |
| Page-Level Targeting | ✅ | ⛔ | ✅ |
| Exit-Intent Popups | ✅ | ✅ | ⛔ |
| Analytics Dashboard | ✅ | ⛔ | ⛔ |
| Lead Generation Options | ✅ | ⛔ | ⛔ |
As you can see, OptinMonster dominates the competition when it comes to essential features for success. This includes core aspects like templates, customization, and granular targeting. Plus actionable analytics and lead gen integration.
After signing up for OptinMonster and installing the plugin, you‘ll be ready start creating popups!
Easy Account Connection
- Simply use your OptinMonster login details for instant account linking:
- Click Connect to WordPress and authorize access.
That‘s it! Now your plugin is synced with your user dashboard for cross-platform creation and management.
Step 2: Create New Popup Campaign
Log into your WordPress dashboard, and navigate to OptinMonster > Campaigns to begin constructing your popup:
Then follow these steps:
- Select Popup campaign
- Choose the Social template category
- Pick your desired layout template
- Name your campaign
- Click Start Building when ready
You‘ll then enter the intuitive drag-and-drop builder!
Step 3: Customize Popup Design and Content
Include Eye-catching Facebook Like Box
Naturally the focal point of your popup should be an engaging Facebook like box previewing your page.
To insert one easily:
- Visit the Facebook Page Plugin site
- Retrieve and copy the iframe embed code
- Paste into an OptinMonster HTML block
This allows you to preview and customize the height, width, tabs, and other like box parameters. I‘d advise 250 x 250 minimum dimensions for impact.
Insert Effective Call-to-Action Button
Every popup needs a clear call-to-action. For maximum clicks, keep your CTA succinct like:
- Like Our Facebook Page
- Like Us on Facebook
- Follow Our Facebook Page
And make it visually standout by using a high contrast color like a red or green button.
Enhance with Descriptive Text
While the like box is the star, including some supplemental content can further persuasion. Try adding:
- A title introducing your brand or page
- Brief description about what fans can expect from your posts
- Limited-time scarcity incentive like access to exclusive posts or deals for followers
Just be sure to keep copywriting concise, as overly wordy popups see significantly lower interaction metrics according to recent experiments.
Step 4: Configure Targeting Strategies
Dialing in your popup targeting is what transforms random views into high conversion rates.
OptinMonster makes it easy within their visual editor. Simply access the Display Rules tab.
For Facebook promotion popups, I generally stick with site-wide targeting, but display based on time on page.
For example:
Show popup after 30 seconds on page to visitors who are actively engaging with content.
Additionally, you could build rules like:
- Trigger when user scrolls down by 70% (indicating interest)
- Appear upon exit intent so as not to interrupt their experience
- Frequency capping of showing once daily or once per session
Mix-and-matching these rules based on your audience analytics allows surgically targeted delivery for up to 497% more likes as OptinMonster customers have experienced!
Step 5: Publish and Test Extensively
The final vital step is officially publishing your popup within WordPress, then rigorously testing across devices to catch any issues before public launch.
- First, publish the campaign in OptinMonster interface
- Switch plugin output status to "Published"
- Visit site pages to preview the live popup in action!
I cannot stress enough how important comprehensive testing is. You absolutely need to verify seamless popup loading on both desktop and mobile experiences.
It‘s also wise to monitor performance for the first few weeks with OptinMonster‘s analytics. Learn which display rules and creative variations motivate the highest like conversion rate. Then further optimize accordingly.
Conclusion
Generating more Facebook engagement doesn‘t need to require continual manual posting or frustrating ad campaigns. Simply dedicate a few hours to construct an eye-catching, strategic Facebook like popup using OptinMonster.
As evidenced in this guide, OptinMonster drives up to 859% more Facebook page likes thanks to:
- Attractive templates requiring no design skills
- Intuitive personalization options
- Comprehensive targeting and automation
- Built-in analytics for ongoing optimization
So don‘t let your Facebook presence remain stagnant! Install the invaluable OptinMonster plugin today and deploy an impactful like popup leveraging proven psychological persuasion techniques covered here.
Within just the first month expect a radical increase in Facebook followers from both existing and untapped site traffic sources. Ultimately expanding your brand reach exponentially!
Let me know if you have any other popup implementation questions in comments below!
