TikTok has seen meteoric growth, amassing over 1 billion monthly active users as of September 2022 according to Business of Apps. The massive audience reach combined with powerful algorithmic amplification make TikTok an unmatched channel for driving virality.
Smart WordPress site owners have started leveraging TikTok giveaways to capitalize on this explosive growth opportunity to rapidly expand their follower count, boost website traffic, collect more emails, and spread brand awareness.
This in-depth guide will walk WordPress experts through proven steps to create viral TikTok giveaways from start to finish using the RafflePress plugin, widely considered the most powerful WordPress giveaway and contest builder.
Why Your Brand Needs to Run Viral TikTok Giveaways in 2023
Let‘s explore 5 core benefits of running viral giveaways on TikTok for your brand:
1. Hypergrowth of Active TikTok Users
As mentioned, TikTok now boast over 1 billion monthly active users worldwide, growing 200 million in 2022 alone as per Oberlo.
To put TikTok‘s monumental size in perspective, Instagram only recently hit the 2 billion total users milestone after 12 years. TikTok has achieved over 1 billion users in under 6 years, demonstrating skyrocketing adoption unparalleled growth velocity.
Running a giveaway on TikTok gives you access to an audience size and viral potential no other channel can compete with.
2. Algorithm Favors Engaging Interactive Content
TikTok‘s For You feed algorithm factors in user engagement to determine which content to surface and recommend to users.
And what drives higher engagement than giveaways and contests with desirable prizes?
According to MediaKix, comments and shares directly influence the TikTok algorithm. Giveaways generate these engagement signals exponentially through contest entry requirements.
This translates into greater visibility and organic reach for both your giveaway content as well as your brand‘s profile.
3. Capitalize on Core TikTok User Demographics
Over 60% of TikTok‘s global audience is between the ages of 16 and 24 according to Wallaroo Media. The platform also has an above-average female audience skew of 57%.
Are these demographics – young, female audiences – relevant to your brand? TikTok gives you direct access to this coveted demographic at a scale that Instagram and Facebook can no longer provide.
What‘s more, TikTok has strong penetration of Gen Z and Millennial users – tomorrow‘s prime spenders. If you aren‘t incorporating TikTok in your social strategy already, you risk getting left behind as its young user base matures into the world‘s dominant buying power.
4. Giveaways Convert Followers Into Customers
Here‘s an opportunity too big to ignore: TikTok has begun testing TikTok Shop, a native shopping experience similar to Instagram Shop.
Early data indicates the native shopping experience drives strong conversion rates thanks to optimized user experience.
Giveaways attract highly-targeted, high-intent followers to your TikTok profile – prime candidates to convert into paying customers via TikTok Shop over time. This forms a powerful customer acquisition funnel other networks can‘t match.
5. Redirect Traffic to Your Website
Smart giveaways incorporate website redirects either for email opt-in or to drive traffic to product/service pages. According to Social Media Today, TikTok only retains users within the app for ~5 minutes per day whereas the average time on site for websites is over 15 minutes once landed.
You have a huge opportunity to convert giveaway participants into website visitors to capture emails or push specific products.
In short, TikTok users are an monetizable asset whether you choose to sell through TikTok Shop or funnel them to your website to convert.
Step 1: Set Clear Goals for Your TikTok Giveaway
Now that the immense potential of running TikTok giveaways is clear, let‘s begin planning.
The first step is to establish clear goals. As legendary entrepreneur and author Peter Drucker famously said:
“What’s measured improves. If you don’t measure, you have no chance of improvement.”
Typical goals for TikTok giveaways include:
- Grow TikTok follower count by #
- Gain # of email subscribers
- Achieve # website link clicks
- Reach # of giveaway entries
Establish 1-2 quantifiable goals you want to achieve through your viral giveaway. This focuses your planning and allows proper tracking.
Step 2: Design an Irresistible Prize For Target Audience
The single biggest contributor to giveaway success is offering a desirable prize perfectly matched to your niche audience interests.
But there‘s some nuance to structuring an effective prize. Here are 5 expert tips:
1. Know Your Audience Interests Intimately
Regular audience research is mandatory to understand niche-specific interests as they evolve over time.
Run social listening reports, polls, reviews industry data to determine exactly what your niche audience drools over. Integrate an interest overlay in your marketing analytics for passive data.
2. Offer What Hot Right Now
Trend-jacking is an effective tactic to make your giveaway go viral.
Connect #hottrendingprizes to your industry to tap into related hype cycles already taking off.
Cosmetics brand offer the latest cult foundation. Guitar company gives away tickets to the year‘s sold out arena tour.
3. Issue Gift Cards If Unsure
When in doubt, offer gift cards to leading niche retailers. This gives winners flexibility to choose their own prize while keeping your giveaway generally appealing.
Reward variety helps each campaign feel fresh and exciting too.
4. Provide Lavish Experience Packages
Curate an over-the-top VIP experience as your prize package. Coordinate a multi-vendor luxury experience.
Spa package, dinner for 2, limo pickup, flowers, champagne, concert tickets, backstage passes. Dream big!
5. Consider Total Prize Package Value
Structure giveaway prizes to justify desired actions. Is your goal 50,000+ entries? Package needs to value $5,000+ for viability.
Generally $50+ prizes warrant a profile follow while $500+ prizes can achieve tens of thousands of entries.
Now that you know how to optimize prizes, let‘s set up the operational side using RafflePress.
Step 3: Set Up Your TikTok Giveaway in WordPress Using RafflePress
While you could manage giveaway entry collection via TikTok Live, Direct Messages or spreadsheets, this introduces substantial legwork and reliability concerns.
Instead, we strongly advising building your TikTok giveaways using the RafflePress WordPress plugin.
RafflePress handles all giveaway functionality from collecting entries across any channels to drawing unbiased winners to delivering prizes. This lets you purely focus on promotion.
Here is a quick overview of the seamless setup process within WordPress:
- Install & activate RafflePress
- Create new RafflePress giveaway
- Select "Grow Your TikTok" template
- Customize & publish stylish giveaway landing page
- Drive traffic to giveaway from TikTok posts
- RafflePress collects all entries
- RafflePress randomly picks winner
- Notify winner & deliver prize
Let‘s explore the key steps to configure your TikTok giveaway using RafflePress in more detail:
Choose Template
RafflePress offer templates for different goals like email collection, social promotions, video contests and more. For TikTok campaigns, select the aptly named "Grow Your TikTok Following" template.
TikTok giveaway template in RafflePress
This giveaway template comes pre-loaded with the essentials like:
🎉 Eye-catching graphics
🎁 Spotlight area for your prize
✅ TikTok entry method requiring username
💌 Email collection opt-in
You can fully customize every element as needed covered next.
Customize Appearance
One advantage of building you TikTok giveaway using RafflePress vs natively on TikTok alone is that you can brand the giveaway page on your WordPress site using your visual identity.
This helps participants instantly recognize your brand as the contest sponsor, strengthening awareness results from the campaign.
Key design elements you can tailor to match brand style:
✏️ Headlines, fonts and colors
👕 Add logo
🖼️ Background images/videos
🔗 Custom links
🎨 Fully customizable CSS
Don‘t skip appearance customization step if branding is a key goal.
Set Entry Rules
RafflePress bakes in an advanced rules engine for legally sound contests. The General Settings area lets you configure important restrictions:
🔢 Number of total entries per contestant – cap as desired
🔎 Prevent duplicate entries via IP tracking – maximizes fairness
🗓 Schedule start and end dates or run indefinitely
📆 Collect entries on certain days only
⌚ Set specific entry collection time range daily
You can further customize specifics around eligibility country/age restrictions, blackout dates and more via General Settings.
Cover your liability with button-click rule creation for perfectly legal viral giveaways in minutes.
Drive Viral Entries With Creative Entry Methods
The key to explosive engagement with TikTok giveaways is making entry fun and frictionless.
Rather than basic Gleam-style "Visit this website to enter", think outside-the-box with novel entry flows purpose-built for TikTok users.
Entry examples:
🕺 Post TikTok dance video with branded hashtag
🤩 Show cool product usage video featuring your brand
💬 Comment favorite product feature
This drives SO much more fun engagement and visibility than boring visit site actions!
Don’t just port a website giveaway to TikTok – reinvent entry methods to play directly into strengths of the channel.
RafflePress makes building interactive entry workflows easy with conditional logic configurations between actions.
Publish WordPress Landing Page
The final step is publishing your branded TikTok giveaway page on your WordPress site.
Your giveaway landing page will be the hub rallying participants from TikTok posts back to take actions.
RafflePress allows full SEO optimization like setting URL slug, meta data, social snippets and more upon publishing to help search visibility.
Now the operational side is complete – time to drive explosive engagement!
Step 4: Promote TikTok Giveaway For Maximum Reach
You set goals, crafted the perfect prize and built a viral TikTok giveaway in WordPress using RafflePress.
The final ingredient is enticing users to enter for your goals – growing followers, awareness, email list, etc.
Here are 8 tactics to promote TikTok giveaways for maximum entries:
📣 Announce Across All Your Marketing Channels
Simultaneously announce the jaw-dropping giveaway incentive across every channel – email lists, website banners, social media profiles, etc.
This gives existing audiences fair chance plus spreads first wave of awareness.
🚀 Run Paid TikTok Ads Geared To Giveaway Page
Configure TikTok campaign targeting lookalike audiences optimizing for landing page views goals.
TikTok landing page tracking setup required. Budget minimum $100 per day or more.
🧑🤝🧑 Incentivize Referrals For Exponential Reach
Suggest giveaway commenters tag friends for extra entries. Each tag can prompt new participants to also tag friends spreading reach virally.
📅 Schedule Ongoing Reminder Videos
Film 20+ short 15-60 second videos recycling key details like prize and entry method. Provide urgency.
Schedule staggered video releases over full giveaway period to combat TikTok ephemerality.
💰 Partner With Nano/Micro Influencers
Research relevant niche influencers size 1K to 100K followers. Pitch sponsoring video ad with affiliate link driving entries.
Offer tiered rewards based on volumes driven. Expect minimum $500 video.
📽 Host Live Broadcast Announcements
Go live randomly throughout giveaway to interact with audiences. Tease entry numbers. Announce referrals spreading word. Build hype live.
🎉 Extend To Other Social Channels
Repurpose teaser videos natively on Instagram Reels and YouTube Shorts. Adapt to their vertical formats.
Point to landing page.
💌 Send Dedicated Promo Emails
Send dedicated emails, push notifications (web + mobile app) pointing users to landing page daily.
Clarify next steps to enter and win.
As you can see, continually seeding awareness through multipronged promotion is key to amassing maximum entries and explode your goals.
Step 5: Select a Fair TikTok Giveaway Winner
As the giveaway participation period comes to a close, it‘s time for the fun part – selecting winners!
RafflePress includes automated randomized winner selection tools to keep your TikTok giveaway 100% legal and ethical.
To select a fair TikTok giveaway winner:
1️⃣ Close Entry Period: Manually shut close giveaway entry collection via RafflePress dashboard
2️⃣ Trigger Random Drawing: Click button to run unbiased automated winner selection algorithm picking any eligible entries
3️⃣ Announce Winners: Share exciting winning announcement posts across your TikTok and other social channels, email marketing etc
For ultimate transparency, go live and screenshare the RafflePress winner section showing randomized winner selection take place.
This serves as legal proof showcasing integrity to all participants that selection wasn‘t hand-picked unfairly in any way.
Finally, directly contact the winner via their provided email to collect any logistics needed and arrange prize delivery!
Key Takeaways Running Wildly Viral TikTok Giveaways
Driving explosive engagement growth by running creative, well-promoted TikTok giveaway campaigns using RafflePress plugin is straight-forward when you break down the process.
Here‘s a quick recap of the 5 step formula:
1️⃣ Set Specific Goals: Define quantifiable targets – followers, entries, email list growth, etc
2️⃣ Pick Irresistible Prize: Research trends and niche audience interests to determine prizes they crave
3️⃣ Configure Giveaway In RafflePress: Use drag-and-drop WordPress tools for legally sound, customized promotional contests
4️⃣ Promote Across Marketing Channels: Announce giveaway through multipronged combination of TikTok content, influencers, ads and email
5️⃣ Draw Random Winner: Enable fair automated winner selection then showcase integrity going live marking exciting end
The key ingredients for TikTok giveaway success are understanding your audiences, crafting niche prizes that captivate and omnichannel promotion to maximize exposure and entry collection.
Implement this framework for your next campaign to achieve your wildest growth goals leveraging TikTok‘s unprecedented viral potential in 2023!
