As an ecommerce site owner, putting the effort into showcasing your products visually pays dividends in higher conversions and revenue.
In fact, detailed product images can boost conversions by up to 38%, according to industry research.
This step-by-step guide will teach you how to easily build product galleries for WooCommerce using the best gallery plugins and page builders.
Why You Need Product Image Galleries
Well-designed product galleries improve customer experience and conversions by:
- Letting customers view products closely to make informed purchase decisions
- Showing variations like colors and sizes to reduce returns
- Demonstrating product use cases to increase average order value
- Building trust and confidence in product quality unmatched by competitors
| Benefit | Impact Statistics |
|---|---|
| Reduced Returns | Returns decrease 17% from detailed product imagery |
| Boosted Conversions | 63% of customers consider image galleries important for purchases |
| Increased Order Value | Customers will pay a 16% premium for goods showcased visually |
With numbers like that, the value of investing in product galleries for your online store is evident.
Now let’s look at how to create them using the two best solutions available for WooCommerce sites.
How to Add a Product Gallery in SeedProd (Recommended Method)
For expertly designed product galleries that are fully customizable, SeedProd is my go-to recommendation.
As a leading WordPress developer, I’ve personally used SeedProd to build product galleries on client sites that not only look beautiful but also convert.
Here is how you can use SeedProd‘s drag & drop builder to add a WooCommerce gallery in 5 simple steps.
Step 1: Install and Activate SeedProd
If you haven’t already, purchase and install the SeedProd plugin from your WordPress dashboard. Input your license key on the settings page after activation.
Step 2: Import a WooCommerce Template
To create a product gallery optimized for conversions, we’ll need a professionally designed store theme.
Navigate to the SeedProd → Theme Builder page and click on Template Kits. Filter designs by WooCommerce to view industry-specific kits.
Select a template like Apparel to import all the necessary page layouts and settings to get your store up and running quickly:
I recommend Apparel or Electronic Kits for product galleries with sleek product showcases built-in. But choose one that matches your niche for best results.
Step 3: Access the Single Product Page Template
Product galleries are commonly shown on individual product description pages. So we’ll customize that template:
Under Theme Parts, hover over Single Product and click Edit Design to launch the page builder:
This opens the visual editor where you can customize your product page design.
Step 4: Add the Product Gallery Block
Now simply drag the Product Gallery Images block from the left onto your page. This auto-syncs with WooCommerce to display your product images beautifully.
With the block inserted, customize layout and design like image borders and slider styles from the right sidebar.
Make styling tweaks to perfectly match your existing branding for a consistent look.
Step 5. Launch Your Store with Product Galleries
Once satisfied, click Save in the bottom right and enable your WooCommerce theme on the Template Kits dashboard.
Your product galleries will now display beautifully across your online store, like this example:
Follow those 5 steps to leverage SeedProd’s drag & drop simplicity to create product galleries that engage and convert.
For more customization, also add gallery blocks across other templates like blog posts or home page sections.
Next, let‘s compare SeedProd to another popular WooCommerce gallery option.
Building Galleries with Envira Gallery
Envira Gallery is a standalone WordPress plugin dedicated specifically for media galleries.
It also integrates with WooCommerce to display store products. So it works almost as easily as SeedProd.
Here is an overview of creating a gallery with Envira:
Step 1: Install and Activate Envira Gallery
From you WordPress dashboard, search and install the Envira Gallery plus Featured Content Addon plugins. Input license keys after installing.
Step 2. Create a Featured Product Gallery
Inside Envira, click Add Gallery and name it appropriately. Choose External as source then pick Featured Content.
Under Images, select Products post type to connect to your WooCommerce store. You can also filter galleries by categories or tags.
Step 3. Embed Galleries Across Your Website
Add the Envira Gallery block inside pages, posts, widgets or shortcodes where you want products displayed. Pick your gallery from the media modal.
Position and customize block settings like image sizes or thumbnail styles as needed before publishing.
That wraps up the basics of using Envira for product galleries.
How to Choose Between SeedProd and Envira
When deciding between SeedProd vs Envira for WooCommerce galleries, consider these factors:
- Ease of customization: SeedProd wins with easier full page layout changes
- Designs and configurability: SeedProd provides more gallery block options
- Standalone plugin vs page builder: Envira works without changing themes
- Learning curve: SeedProd has a slightly steeper initial learning curve
In summary – SeedProd is better for customizable, conversion-focused product galleries but has more features to learn.
Envira offers an easy plugin solution without forcing theme changes but with less flexibility.
Either option will help you create stunning WooCommerce image galleries though!
Tips for High Converting Product Galleries
Building product galleries is just the beginning. Follow these expert ecommerce tips to maximize their profit potential:
Prominently Place Galleries on Product Pages
Focus galleries above the fold so customers see them immediately.
Optimize Gallery Speed
Faster loading galleries lead to a better user experience and higher conversions. Compress images and optimize code with plugins.
Make Images Clickable
Link gallery thumbnails to zoomable full-size images so customers can inspect products closely.
Show Variations
Include imagery demonstrating available customizations like size, color or material differences.
Stage Lifestyle Scenarios
Humanize products by depicting relatable context and usage suggestions through gallery images. This builds desire and boosts order values.
Spotlight Bestselling Items
Add dynamic tags in SeedProd galleries to highlight top purchases guiding customers to proven popular items.
With those actionable tips, your product galleries will not only look beautiful but also maximize revenue potential for your WooCommerce store.
Over to you now! Use this guide to start building high-converting product image galleries today. Let me know if you have any other questions.
