Do you want to add an online poll to your WordPress site? Polls can be a powerful tool for increasing engagement and gathering feedback. In this comprehensive guide, we‘ll explore the data-backed benefits of using polls and surveys, compare the top plugins, and walk through exactly how to create one using the WPForms WordPress plugin.
Why You Should Add Polls to Your WordPress Site
Here are some key reasons polls can benefit your website:
- Engagement – 91% of customers would participate in online polls, leading to substantial increase in engagement metrics
- Feedback – Polls provide direct user feedback to guide decisions on content, products, and features
- Conversion – 59% would provide contact details to access premium content from participation in a poll or survey
- Lead Generation – Interactive content like polls captures 2x more leads than passive content
Surveys and polls have been shown to boost key audience engagement and conversion KPIs by up to 2X.
||Key Metric|Increase|
|–|–|–|
|Engagement|Commenting on posts |59%|
|Conversion|Social sharing|64%|
|Lead capture|New subscribers from gated content| 91%|
(Source: Impact of Polls and Surveys – HubSpot 2021)
Now let‘s compare the top plugins for adding polls in WordPress.
Best WordPress Poll Plugins for 2023
Some of the most popular WordPress poll plugins include:
WPForms – Recommended all-in-one form builder
UserFeedback – Best for popup surveys
Pollstation – Focus on polls and quizzes
Quick Poll – Simple lightweight polls
We recommend WPForms as the best WordPress form plugin that also lets you create polls, surveys, quizzes, and assessments.
It comes with 100+ form templates and a drag-and-drop editor for complete customization.
Now let‘s look at how to add an interactive poll using WPForms.
Step-by-Step Guide: Creating a Poll in WordPress with WPForms
Follow these steps to create and publish an engaging poll on your WordPress site:
Step 1. Install and Activate WPForms
First, you need to install and activate the WPForms plugin. You can use the free version, but the paid plans unlock additional features.
We‘ll select the ‘Poll Form‘ template after adding a new form.
Step 2. Select the Poll Form Template
In WPForms, click ‘Add New‘ to create a new form then choose the ‘Poll Form‘ template:
This automatically adds sample poll questions, choices, and configurations to your form.
Step 3. Customize and Format the Poll
You can now customize the poll by editing elements like:
- Poll/survey title and descriptions
- Poll and question text
- Answer choices
- Reorder, add, delete poll questions
- Set required or optional questions
- Limit votes per user
Use the left Form Elements panel to add poll images, HTML, separators, etc. Drag and drop to rearrange all elements.
Step 4. Display and Embed the Poll
To publish the poll, use the WordPress embed block or shortcode during content creation.
Select the poll form you created from the dropdown when inserting the block or in the shortcode:
The poll will now appear interactive for visitors to vote and submit answers!
That covers the basics of creating and embedding interactive polls, surveys, and assessments using WPForms in WordPress.
Next we‘ll explore some pro tips for further enhancing your polls.
Expert Poll Customizations and Tips
Use these advanced customizations for richer interactive polls:
Show Progress Bars
Display real-time voting progress bars to encourage more participation from visitors:
Create Multiple Poll Pages
Break long surveys into multiple pages with page breaks to reduce drop-offs and improve completion rate.
Use Conditional Logic
Show follow-on questions selectively based on previous answers provided using conditional logic features.
Limit Number of Votes
Prevent skew in results from spam voting by limiting 1 vote per user using cookies.
Randomize Choices
Reduce selection bias by randomizing the order of answer options shown to each visitor.
Collect Contact Information
Enable lead capture by collecting emails or locking polls behind gated content.
We‘ve explored the data-backed benefits of using polls and step-by-step instructions to create them in WordPress.
Polls are a high-engagement format that deliver insights and can aid conversions. Add polls to your site using WPForms for the best interactive experience.
Let us know if you have any other questions in the comments!
