Driving hype and collecting visitor emails with coming soon pages can give your business a boost before launch. This definitive guide will teach you how to create stunning pre-launch pages that convert with SeedProd.
Why Coming Soon Pages Are Critical
Coming soon pages aren‘t just generic templates you slap on a site waiting to launch. Used strategically, they build momentum and capture leads.
Validate Demand
40% of new products fail because there’s no market need. With a coming soon page, you can quantify interest before spending time and money on a website.
If no one signs up, it may signal weak demand. But thousands of subscribers indicates you have an eager audience ready to buy!
Grow Your Audience
83% of companies that exceeded revenue goals had best-in-class landing pages. Well-designed coming soon pages, in particular, convert visitors into business-critical email subscribers.
This magnifies word-of-mouth as existing leads share your page. Post teasers on social media driving visitors to your email signup form.
Launch With a Bang
Coming soon pages build incredible momentum fueling your launch success. One study showed sites that use pre-launch pages experience a 200% increase in traffic within the first month of going live.
In other words, don‘t wait idly to build your audience post-launch. Start capturing leads immediately with a coming soon strategy.
Now let‘s see how SeedProd makes coming soon page implementation easy.
What is SeedProd?
SeedProd is the most popular coming soon and maintenance mode plugin for WordPress. To date, they empower over 300,000 websites with beautiful templates and easy setup.
We‘ll be using SeedProd for our pre-launch page because:
✅ Gorgeous responsive designs and templates
✅ Drag and drop page builder, no coding needed
✅ Convert visitors into email subscribers
✅ Build buzz with social sharing options
✅ Works perfectly with WordPress sites
Simply put, SeedProd is the fastest way to create stunning coming soon pages that convert.
Step 1 – Install and Activate SeedProd
First, install SeedProd from your WordPress dashboard:
- Go to Plugins > Add New
- Search for "SeedProd"
- Click Install Now and activate
That‘s it! SeedProd‘s core features are now ready to use.
However, to access templates and other bonus features, you‘ll need SeedProd premium.
After installation, navigate to SeedProd > Settings and enter your license key:
Hit Verify Key to unlock the pro features.
Now let‘s use SeedProd to build your pre-launch coming soon page.
Step 2 – Select an Eye-Catching Coming Soon Template
Go to SeedProd > Pages and click Set up a Coming Soon Page:
Browse SeedProd‘s template library with tons of responsive coming soon designs.
I recommend picking an elegant, minimal template like LaunchPro. This focuses attention on your unique branding and value proposition.
Hover over one you like and click the magnifying glass to preview. When ready, Choose This Template.
You‘ll now enter the drag-and-drop page builder.
Step 3 – Customize With the Page Builder
The page builder lets you customize your design without any coding.
Simply click on a section to edit. The left sidebar will open with styling options.
For example, I picked a fluid fullscreen background image for impact:
Drag and drop additional sections from the left like:
- Email signup form
- Headlines
- Countdown timer
- Buttons
- Testimonials
- FAQs
Within a few minutes, you can craft a beautiful high-converting coming soon page.
Customize colors, fonts, paddings until it perfectly matches your branding.
Now let‘s connect your email service to collect leads from visitors.
Step 4 – Integrate Email Marketing and Analytics
A key goal of coming soon pages is subscriber lead generation.
Fortunately, SeedProd seamlessly integrates with all major email services like Mailchimp, AWeber, Constant Contact, and more.
To connect your email platform, go to Connections > Connect in the page builder sidebar. Select your provider and enter credentials to allow access.
For example, here‘s how to connect ConvertKit:
Once connected, visitor signups on your coming soon page will automatically be added to your email list!
You can even view real-time subscriber analytics directly in SeedProd:
Furthermore, the plugin allows you to install tracking scripts like Google Analytics to understand traffic sources, volumes, and visitor behavior prior to launch.
Installing code snippets is easy via the Scripts tab in Page Settings.
Step 5: Activate Coming Soon Mode
When satisfied, hit Save and Save as Template to publish.
Turn on Coming Soon Mode via the toggle switch to make it live:
Share your spiffed-up pre-launch page on social media. Send some traffic its way.
Monitor conversions and make adjustments until you‘re achieving targeted lead gen KPIs.
Expert Tips to Boost Conversions
Your slick new coming soon page looks great. But here are some pro tips to drive even more leads:
Prominently Display Social Proof
Visitors are 2x more likely to sign up if they see social proof per a Brightlocal study.
Show momentum with stats like:
✅ 5,423 site visitors
✅ 876 Facebook followers
✅ 4,021 email subscribers
This builds FOMO while validating your traction.
Offer an Incentive
One of the top ways to increase conversion rates is by offering freebies, special coupons, giveaways, or exclusive early access by joining your list.
According to CampaignMonitor, giveaways improve conversions by up to 638%!
Clearly communicate the value so visitors sign up, no strings attached.
Show Deadline Urgency
Humans are hardwired to act when scarcity or expiring offers create urgency.
Use countdown timers tied to exclusive lead gen promotions. This taps visitor psychology boosting sign up rates 55% on average.
Split Test Continuously
There’s never one perfect coming soon design that universally converts all visitors.
Leverage A/B testing to try different layouts, value propositions, incentive styles, and more.
Let the data guide design decisions to maximize subscriber conversions.
Go Live and Prepare for Lift Off! 🚀
When launch day finally arrives, simply toggle off Coming Soon Mode.
You‘ll likely experience a surge of visitors from all those juicy leads you accumulated. So prepare your infrastructure, inventory, delivery capacity, and customer service team!
If website traffic exceeds your capabilities, turn coming soon mode back on until you scale appropriately.
Conclusion
I hope this guide covered everything from start to finish for creating beautiful, high-converting coming soon pages with SeedProd.
The key takeaways are:
- Don’t miss the opportunity to capture visitor leads pre-launch using coming soon pages
- Make stunning designs fast with SeedProd’s template library and drag and drop editor
- Drive conversions higher with lead magnets and social proof
- Continuously test and optimize based on data
Let me know if you have any other questions in the comments!
