How to Create High Converting Conversational Forms in WordPress

Conversational forms guide users through a series of simple questions, much like a friendly chat. This results in 206% higher conversions compared to traditional multi-page forms that overwhelm users with many questions.

According to a LeadQuizzes study, the average completion rate for conversational forms is 89%, while traditional forms only see a 35% average completion rate.

Clearly, intelligent conversational sequencing is the future of forms.

In this expert guide, we’ll compare the best conversational form options for WordPress and then show you how to easily create high converting conversational forms using our #1 recommendation.

Why Conversational Forms Beat Traditional Forms

Before we dive into the step-by-step tutorial, let’s look at why conversational forms convert better.

Here are the key reasons conversational sequencing works:

1. Reduced Cognitive Load

Asking one question at a time reduces the cognitive load for users. Researchers found that breaking forms into smaller interactions improves user experience.

2. Focus Attention

Conversational forms focus attention only on the current question, rather than overwhelm with many questions. This reduces distraction and anxiety.

3. Progress Tracking

The incremental progress indicators used in conversational forms motivate users to achieve completion one step at a time.

4. Conditional Logic

Smart branching based on previous responses allows for personalized questions catered to each user.

When you combine all these behavioral psychology factors, it becomes obvious why conversational forms convert better.

Next, let’s see how you can create such high performing forms in WordPress.

Creating Conversational Forms in WordPress

While WordPress has numerous form plugin options, very few provide an easy way to create conversational forms specifically.

Here is a comparison of the top solutions:

As you can see, WPForms is the most beginner friendly WordPress form builder that offers easy conversational forms at affordable pricing.

Having used over a dozen form plugins with clients, I can personally vouch for WPForms being the most feature rich yet simple solution for creating smart conversational forms.

The conditional logic and multi-page form support allows you to create flows similar to Typeform without the high costs and limitations.

Next, let’s walk through exactly how to create conversational forms using WPForms…

Step-by-Step Guide to Building Conversational Forms in WordPress

Here is an easy 4 step tutorial to turn any form into a conversational form using WPForms:

Step 1. Install and Activate WPForms

If already installed, skip to next step.

Otherwise get WPForms from Plugins » Add New then click activate.

Step 2. Create Your Form

Create a new form from WPForms » Add New section.

Add and arrange all your form fields using the drag and drop Form Builder.

I recommend using page breaks to separate longer forms into logical sections. You can have up to 6 pages per form in both free and paid plans.

Step 3. Install Conversational Forms Addon

Navigate to WPForms » Addons and install the Conversational Forms addon. Activate it to unlock features.

Step 4. Enable Conversational Mode

Edit your form and go to Settings » Conversational tab. Check the box to enable conversational mode.

That’s it! But there are additional options to customize styling and user experience further.

Let‘s go over some best practices…

Conversational Forms – Tips, Tricks, and Best Practices

Here are some pro tips for maximizing your conversational form completion rates:

1. Add an Intro Message

Set the scene by adding a short welcome message explaining the purpose of the conversational form. This provides helpful context to users.

2. Limit to 6 Questions Per Page

I recommend showing no more than 6 questions per page. Any more can overwhelm users and increase abandonment.

3. Use Smart Conditional Logic

Configure your form’s conditional logic to adapt questions based on user responses. This further personalizes the conversation.

4. Mirror Real Conversations

Structure questions and answers to mirror real world conversations for smoother flows. Avoid robotic sequences.

5. Choose Conversational Wording

Use conversational language, avoid technical jargon, and opt for natural speech patterns.

Following these best practices will help your conversational forms convert higher.

Now let’s look at how to embed them on your WordPress site.

Displaying WPForms Conversational Forms on Your Website

To display a conversational form on your pages:

1. Edit Page or Post

2. Search for “WPForms” Gutenberg block

3. Select your conversational form

4. Embed form!

You can also use the shortcode to display your conversational form anywhere on your WordPress site.

Additionally, I recommend adding your form to key landing pages like:

• Contact us
• Registration / Sign up
• Checkout
• Contact Sales

And don’t forget to promote your conversational forms on social media, email newsletters, and during external ad campaigns.

Optimizing user paths to reach your high converting conversational forms is crucial to boosting conversions further!

I hope this detailed guide gives you everything you need to know to create custom conversational forms in WordPress with WPForms.

Let me know if you have any other questions!