As a multi-location business, optimizing your local SEO across all locations is crucial for driving customer conversions.
Implementing proper local business schema markup enables your business locations to stand out prominently in local search results.
According to Moz‘s Local Search Ranking Factors survey, 61% of marketers ranked schema markup as ‘very important’ for local SEO success.
In this comprehensive guide, we’ll show you how to properly structure and add schema markup for multiple business locations in WordPress.
Why Multiple Locations Schema Markup Matters
🌟 Boosts Local SEO Rankings
🌟 Improves Click-Through Rate
🌟 Increases Customer Visibility & Trust
Overview of Implementing Schemas for Multiple Locations
Here is a quick overview of the key steps:
- Install and configure AIOSEO plugin
- Enable support for multiple locations
- Add details for each location
- Publish location posts + rebuild data
Now let‘s explore each step in detail.
Step 1: Install and Setup AIOSEO Plugin
To add local business schema markup, we recommend using the AIOSEO plugin. With over 3+ million active installs, AIOSEO is the most popular WordPress SEO plugin.
Why AIOSEO for Local SEO?
AIOSEO comes packed with dedicated tools for optimizing local SEO across multiple locations:
✅ Local Business schema markup
✅ Google Maps integration
✅ Location categories
✅ Granular location-specific tracking
Installing AIOSEO Plugin
First, install and activate the AIOSEO plugin:
- In WordPress admin, go to Plugins > Add New
- Search for "All In One SEO" plugin
- Install and activate the plugin
Next, walk through the setup wizard to configure AIOSEO:
The setup wizard allows you to optimize important SEO settings in just a few minutes with a user-friendly interface.
Step 2: Enable Multiple Locations
Now that AIOSEO is installed and configured, you need to enable support for adding and managing multiple locations.
Go to AIOSEO > Local SEO in the WordPress admin sidebar, and toggle on Multiple Locations:
Then under Advanced Settings:
✅ Set a custom slug for location pages
✅ Enable enhanced search to improve internal searches
Step 3: Add Business Location Details
With multiple locations enabled, AIOSEO automatically adds a dedicated Locations menu in WordPress.
Go to Locations > Add New to start entering details for your first business location.
For each location, you need to fill out key local business schema fields including:
🔹 Business Name
🔹 Full Address
🔹 Phone Number
🔹 Geo Coordinates
Here‘s an example:
Recommended plugins for easily finding geo coordinates:
AIOSEO also lets you customize business images, opening hours, integrate Google Maps and more for each location.
Location Categories
You can also create location categories to group locations by type, region etc.
For example, add all East Coast branches under "East Coast Locations" category.
Step 4: Publish and Refresh Schema Data
With details added for all locations:
- Publish each location post
- Go to AIOSEO > Local SEO > Settings
- Click "Refresh Location Data"
This purges old data and rebuilds schema markup using latest location details across the site.
You can also enable AIOSEO‘s live location schema preview to inspect the generated schema markup in real-time.
And you‘re all set! AIOSEO will now inject properly structured local business schema data for each location across your WordPress site.
Location Schema Markup – Before & After
Here‘s an example of the detailed search engine preview difference, before and after implementing proper local schema markup for multiple locations.
| Before | After |
|---|---|
 |  |
As you can see, multiple locations schema markup enables search engines to clearly understand each business location details (address, phone, hours etc.)
This results in enhanced local SEO performance through better local pack rankings, increased CTR, and improved customer visibility.
Wrapping Up
Implementing properly structured schema markup helps your multi-location business stand out prominently across search engines like Google.
AIOSEO‘s dedicated location management tools make it easy to optimize and scale local SEO across multiple locations.
With the growing 62% popularity of local searches leading to store visits, refined location-specific SEO should be a crucial strategy for local businesses in 2023.
Hope this guide helped you learn how to effectively implement schema markup for your multi-location business in WordPress. Let us know if you have any other questions!
