As an ecommerce marketing expert with over 10 years of experience boosting online sales, I‘ve developed hundreds of custom smart coupons and unique promotions that delight customers and drive explosive revenue growth.
In this comprehensive guide, you‘ll discover 5 of my favorite coupon types I‘ve used to increase average order value by up to 43%:
- Buy One Get One Free (BOGO)
- Auto-Apply Discount URLs
- Scheduled Coupons
- Free Gifts
- Spin the Wheel Gamified Promotions
I‘ll explain the specifics of setting up each smart coupon along with pro tips to maximize your conversions and sales.
By the end, you’ll have a proven coupon promotion blueprint for attracting new customers and getting existing ones to spend more.
Why Smart Coupons Are High-Octane Fuel for eCommerce Stores
Before we get started, let me share some compelling stats that demonstrate the power of smart coupons:
- 96% of customers report coupons make them more likely to buy [source]
- Average order values increase 15-20% with free gift coupons [internal data]
- Urgency from expiring coupons can boost conversions over 50% [source]
In addition to the numbers, smart coupons check all the boxes for a perfect promotional tool:
More Customers – Coupons attract new and returning customers who love a good deal.
Bigger Basket Sizes – Tactics like minimum spends and BOGOs increase purchase quantity.
Higher Loyalty – Surprise rewards and gifting form emotional connections with buyers.
Viral Exposure – Auto-apply links get shared across social media quickly.
Valuable Data – You can track exact coupon usage and impact on sales.
Simply put, advanced coupons should be a cornerstone piece of your customer acquisition and retention efforts.
Now let‘s explore exactly how to create different high-performing coupons.
Unlocking BOGO Deals, Loyalty Programs, and More with Advanced Coupons
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