As a WordPress site owner, you may be wondering:
"Do you want to display your WordPress form in a single line?"
There‘s good reason many bloggers want to create compressed, single line signup forms.
According to industry data, inline forms can increase conversion rates by over 20% compared to stacked, bulky forms.
In this beginner‘s guide, we‘ll explore why conversions are higher and I‘ll show you how to easily add a high-performing single line form to your WordPress site.
Why Single Line Forms Convert Better
Inline forms take up less space while staying readable on all devices. This gives site owners more flexibility with form placement while providing a streamlined user experience.
But exactly how much better do they convert compared to standard stacked WordPress forms?
Form Style | Avg. Conversion Rate |
---|---|
Standard multi-line form | 2.81% |
Single line form | 3.42% |
As you can see in the data above, single line forms increased average conversion rates by over 20% (stats via OptinMonster).
Higher visibility and improved mobile experience are key factors driving this performance increase.
This type of compact form also loads faster, staying out of the way of your page content while helping you generate more email subscribers and leads.
Next, let‘s see how to add them step-by-step.
How to Add a Single Line Form in WordPress
Creating an optimized inline form only takes a few minutes. Follow along with these 5 simple steps to get higher conversions:
Step 1: Install WPForms Plugin
We recommend using the WPForms WordPress plugin to create inline forms. Simply:
- Go to Plugins > Add New
- Search for "WPForms"
- Install and Activate the plugin
WPForms is the most beginner friendly WordPress form builder with tons of expertly-designed templates.
Time to create your high-converting inline form with WPForms.
Step 2: Create New Inline Form
- In your WordPress dashboard menu, hover over WPForms > Add New to start a blank form.
- Give the form a name like "Newsletter Signup".
- Click the drop down next to Template and choose "Blank Form" to start from scratch.
Now let‘s setup the form fields.
Step 3: Setup Form Fields
- Click "+ Add Fields" to open the form field options
- Select "Standard Field"
- Choose the "Text" or "Email" field type
- Click "Single line" under Layout Options
- Rename Label to "Email Address"
- Click Save
- Repeat for Name field
Your inline form should have Name and Email Address fields added.
Step 4: Display Fields Inline
To arrange all fields horizontally:
- Go to Form Settings > Advanced
- Add CSS Class: inline-fields
The inline-fields class automatically displays all form fields left-to-right in a single line.
Much better! Now let‘s embed this high-converting form.
Step 5: Embed Inline Form
From the WordPress block editor, drag and drop the WPForms block onto any post or page where you want the inline form to display.
Select your newly created single line sign up form from the drop down.
Hit Publish and you‘re all set!
Now let‘s go over some professional design tips and tricks to take your single line forms to the next level.
Pro Design Tips for Single Line Forms
Here are some additional pro tips for optimizing inline form styling and placement:
Adjust Form Width
For the most effective single line form, set a fixed pixel width between 300-500px wide. This keeps your form cleanly centered on all screen sizes.
Increase Form Contrast
Make the form standout with higher contrast compared to your page background color. White backgrounds generally test best for conversion performance.
Experiment with Position
Try positioning your compressed form both above and below your page content to see which placement converts better. Many split test the position to find the optimal inline form location.
Learn as You Grow
Use a tool like Google Optimize or OptinMonster to experiment with form variations via A/B split testing. Building an email list is about continual improvement.
Optimized inline forms are essential for boosting WordPress conversions, so take advantage of the flexibility they provide. Install WPForms and give single line forms a try today!
Let me know if you have any other questions.