Duplicating pages and posts allows you to reuse content while saving vast amounts of time and effort. But cloning a page in WordPress can also ensure brand consistency, facilitate repurposing outdated posts, and more.
As a WordPress expert with over 7 years of experience, I often use the duplication feature to quickly replicate pages when managing multi-author blogs and high-volume websites.
Why Website Owners Love Duplicating Content
Let‘s explore a few key reasons people duplicate WordPress pages and posts:
- It‘s exponentially faster than writing new content from scratch each time
- You can maintain consistent branding and messaging across pages
- Repurposing or updating existing content is simple and straightforward
- SEO improvements made to original pages will pass to duplicates
- Duplication enables easy creation of location pages, service pages, etc.
- The process helps prevent writer‘s block by letting you tweak what already works
As you can see, intelligent duplication makes managing WordPress websites much easier.
According to HubSpot, small businesses with blogs generate 55% more website visitors. Producing quality content consistently is key to growth.
Duplicating content allows you to scale up your WordPress content production. Instead of solely relying on your team‘s writing skills, you can leverage existing pages that convert.
Step-By-Step WordPress Duplication Walkthrough
You can duplicate a WordPress page or post manually, but I don‘t recommend it. Here‘s why:
- Copying content from the editor and pasting to a new page is inefficient
- Manually duplicating loses important metadata like SEO titles, featured images
- You still have to fully rebuild custom page settings
Instead, I suggest using the Duplicate Post plugin installed on over 900,000 WordPress sites.
Here‘s an expert walkthrough on how to clone content using it:
- First, install and activate Duplicate Post
- Requires WordPress version 5.0+
- Navigate to the post or page you want to copy
- Hover over the row and click "Clone" or "New Draft"
- The plugin copies all content including:
- Page title
- Written content
- Excerpt
- Featured image
- SEO fields
- Custom fields
- Attachments
- Make edits and update the duplicate content as needed
- When ready, click Publish or schedule the cloned page/post
With just a few clicks, you‘ve easily duplicated a fully formatted page or blog post complete with relevant metadata and media assets.
The duplication process takes mere seconds, saving you tons of writing, formatting, and configuration effort.
According to HubSpot, the average time to write a 1,500 word blog post is 4 hours. By leveraging WordPress duplication instead, you can decrease content creation time substantially.
Advanced Usage Tips from a WordPress Expert
While Duplicate Post works fantastically out of the box, experienced users can tailor some settings to their specific needs:
Duplicate Specific Post Types
You may want to only allow duplication for certain post types like:
- blog posts
- services pages
- locations
- testimonials
Simply check/uncheck options under Settings > Duplicate Post:
| Post Type | Allow Duplication? |
|---|---|
| Post | ✅ |
| Page | ✅ |
| Services | ❌ |
Set User Role Permissions
By default, Administrators and Editors can clone content, but you may want to extend access to Authors who actively publish content.
Under the Permissions tab, check the box for Authors:
Granting Authors access to duplication helps decentralize content updates across teams.
Duplicate WooCommerce Products
Ecommerce owners can even replicate products in the WooCommerce product post type, copying all product variations, inventory data, pricing, etc.
This facilitates creating batches of similar products faster.
With some strategic configuration, you can build a custom content duplication workflow catered to your WordPress site‘s specific needs.
Conclusion
As you can see, duplicating existing content is a game-changer for managing WordPress websites.
It speeds up content creation drastically while bringing cloned pages to market faster with relevant SEO data intact.
Hopefully this guide gave you ideas on how to incorporate intelligent duplication using the Duplicate Post plugin into your own workflow.
Let me know if you have any other questions!
