Collecting client feedback should be a priority for every business – 87% of customers say they‘d be more loyal to companies that solicit their feedback [1]. With WordPress and WPForms, adding a customizable client feedback form to your website is simple.
In this up-to-date guide for 2023, we’ll show you step-by-step how to create a sleek client feedback form that blends right into your site.
Why Do You Need a Client Feedback Form?
Here are some stats around the value of client feedback forms:
- 90% of unsatisfied customers won’t return if their issues aren’t addressed [2]
- Customer feedback forms can provide insights that grow revenue by up to 270% [3]
Additional benefits include:
- Identifying strengths and weaknesses
- Gathering ideas for improvements
- Building customer loyalty and trust
- Resolving pain points and objections
- Generating reviews and testimonials
Simply put, client feedback holds tremendous value. Let’s look at implementing one.
Step 1: Installing WPForms Plugin
When it comes to WordPress form plugins for collecting client feedback, WPForms is a top choice trusted by over 6 million users.
| WPForms | Contact Form 7 | Ninja Forms |
|---|---|---|
| Drag & drop builder | Code-based | Somewhat confusing builder |
| Great templates | No templates | Depends on add-ons |
| Easy to customize | DIY customization | Steep learning curve |
| Awesome support | Mediocre docs | Upsells for full features |
Table comparing popular WordPress form plugins
First, go to Plugins > Add New and search “WPForms”. Install the free version since all you need for a simple client feedback form is covered.
Activate WPForms, then visit WPForms > Settings to set up email and other configurations.
Step 2: Selecting the Feedback Form Template
Creating a form in WPForms is easy with pre-made templates. Under Add New Form, give it a title then browse templates.
We recommend the “Suggestion Form” template. Just click Use Template – fields like name, feedback type, suggestions etc are all set up!
Now let’s customize it further.
Step 3: Optimizing the Form Fields
While the Suggestion Form template contains great feedback-oriented fields already, you likely want to add or tweak things.
To edit fields: click on them and adjust settings on the left pane:
- Change labels
- Toggle required option
- Update choices
- Re-arrange order
To add new fields: drag element from sidebar into the form.
Some recommended additions:
- Email address – to follow up if needed
- Rating fields – collect 0-10 ratings on aspects like quality, value, likelihood to recommend
The flexibility makes customizing your client feedback form in WordPress super straightforward.
Configure your fields how you like, then click Save.
Step 4: Set Up Confirmations and Email Notifications
The last thing is making sure clients see a “thank you” message upon submitting – and notifications are sent to you.
Go to Settings > Confirmations tab:
- Pick how clients are confirmed after feedback submission
- Customize confirmation message
Then head to Notifications tab:
- Enable email notifications to yourself
- Make sure your email is listed under “Successful form entries”
- Customize email subject line and message
That’s it! Now test a submission to verify smooth user experience.
Step 5: Inserting the Feedback Form
Lastly, it’s time to display your professional client feedback form on your site!
Easiest way is adding it as a WordPress page:
- Create a new page
- Name it something like “Feedback”
- Click the WPForms block icon to insert the form
- Select your feedback form from the dropdown
Update or publish the page and your form is live!
Be sure to add a link to your Feedback page prominently on menus and other relevant pages so clients can find it. You may also embed it selectively onto certain pages with WPForms’ nifty tools.
And that’s it! You now have an optimized client feedback form thanks to the easy yet powerful WPForms plugin. As you collect feedback over time, listen carefully and turn submissions into insights. Identify opportunities that positively impact customer lifetime value and grow your business.
References
[1] https://blog.smile.io/loyalty-program-statistics[2] https://www.zendesk.com/resources/customer-feedback-retention/
[3] https://www.superoffice.com/blog/customer-feedback-statistics/
