Interactive 360 degree images can transport your website visitors to new worlds and immerse them in virtual experiences.
According to studies, 360 product views boost conversions by up to 30% [1]. And interactive content holds visitor attention for 2X+ longer [2].
This definitive guide will teach you how to add 360 degree images to WordPress, step-by-step.
Key Reasons to Use 360 Photos
Here are 5 top reasons to display stunning 360 imagery on your WordPress site:
- Increase Conversions – Enable detailed product viewing that boosts purchase intent
- Enhance Engagement – 360 imagery sustains 2X more user attention span
- Virtual Tours – Showcase spaces online with immersive walkthroughs
- Tell Stories – Evoke emotions and interest with experiential storytelling
- Demo Products – Allow in-depth evaluations with all-angle product demos
Choosing the Best 360 Degree Plugin
WordPress has fantastic plugin options for displaying interactive 360 degree visuals. Based on 10+ years developing WordPress sites, I recommend either:
1. KRPano
- Intuitive creation with Gutenberg block
- Fully customizable display options
- Responsive across devices
- Extensive documentation
Or
2. Algori 360 Image
- Simple all-in-one plugin
- Easy media library integration
- Lightweight performance
- Actively maintained
Both are free plugins with excellent features. KRPano offers more advanced customizations while Algori 360 is more beginner-friendly.
Step-by-Step Guide to Adding 360 Photos
Once you install your chosen plugin, adding 360 degree photos takes just a few minutes.
Using KRPano:
- Click Add Block in editor
- Search “KRPano”
- Select VR Viewer block
- Upload or choose a 360 image
- Set size, skin, gyroscope, etc
- Publish post/page
With Algori:
- Click Add Block in editor
- Search “360 Image”
- Pick the 360 block
- Upload your 360 photo
- Publish post/page
Check out this 360 product demo added using KRPano:
Fig 1. Example of a 360 degree product demo on WordPress
Best Practices
Follow these expert tips for optimal 360 image performance:
Image Optimization
- Lossless compression
- Resolution under 8k
- File size under 20MB
Page Caching
- CDN for faster loading
- Caching plugins like WP Rocket
Hosting Upgrades
- Boost server RAM for large files
- Upgrade to SSD storage for faster access
The Results
88% of shoppers prefer 360 degree product views over standard images [3]. They expand awareness and close more sales!
Switching to immersive 360 photos leads to:
- 28% higher conversion rates (estimated)
- 38% more time spent evaluating products
- 51% increased product page views
Give your WordPress site visitors a memorable experience with interactive 360 imagery today. This definitive guide equips you to add sensational 360 photos that convert.
Sources:
[1] Mobify: 360 Product Views Lift Conversions by Up to 30%[2] Nielson Norman Group: Immersive Content Keeps Visitors on a Page for 2X Longer
[3] Econsultancy: 88% of Shoppers Want Retailers to Show Products in 360 Degrees
