Interactive quizzes allow you to boost engagement, generate leads, and gain valuable insights into your audience. But creating a polished, professional quiz requires technical skills that many WordPress users lack.
In this post, we’ll explore two easy methods for building conversion-focused quizzes in WordPress without coding:
- Using an all-in-one form & quiz builder like Formidable Forms
- Leveraging a dedicated quiz plugin such as Thrive Quiz Builder
We’ll compare the pros and cons of each option and walk through how to use their drag-and-drop editors to quickly create surveys, lead gen quizzes, personality assessments, and more.
Why Add Quizzes to Your WordPress Site?
Before we dive into the steps, let’s review a few reasons why you may want to add quizzes to your WordPress site:
Boost Engagement
Quizzes pique visitor curiosity and provide an interactive experience that keeps them invested longer versus passively reading content.
In fact, science shows we’re 4X more likely to engage with interactive content. Polls, assessments, and other “choose your own adventure” style formats outperform static pages.
Understand Your Audience
Well-designed quizzes reveal trends, preferences, pain points and demographic data across your customer base that you wouldn’t discover otherwise.
The insights uncovered from market research and survey-style quizzes allow you to tailor everything from future content to new product developments around what your audience wants.
Generate Leads
Quizzes represent a tempting offer – share your email address in exchange for entertaining content or validation around a topic that intrigues you.
Savvy marketers take advantage by gating access to quiz results behind email signup forms. Lead generation quizzes provide a proven tactic for list building.
Now let’s examine two easy quiz builders to put these tactics into action.
Quiz Building Option #1: Formidable Forms
Formidable Forms earns our recommendation as the best all-purpose WordPress form builder thanks to its drag-and-drop simplicity coupled with enterprise-grade features.
While you can build a wide range of advanced WordPress forms with Formidable, its Quiz Maker add-on gives you everything needed for versatile quiz building too.
Key Features
The Quiz Maker addon enables powerful options like:
- Ready-made templates – Skip starting from scratch with pre-built quiz templates
- Drag and drop builder – Visually construct quizzes without coding
- Responsive design – Quizzes look great on all devices
- Randomization – Prevent cheating by scrambling questions and answers
- Scoring – Set points for correct answers and deduct for wrong
- Results display – Show score, highlight right vs wrong answers, share insights
Now let’s see how easy it is to put these features to use building your first quiz.
Step 1: Install Formidable Forms + Quiz Maker Addon
If you don’t already have Formidable Forms installed, purchase a Formidable Forms membership (required for the Quiz Maker) and install the plugin.
Then visit Formidable > Add-Ons within your WordPress dashboard to install and activate Quiz Maker.
Step 2. Create A New Quiz
Navigate to Formidable > Forms > Add New and select the “Blank Form” template to build a quiz from scratch.
Give your quiz a name and description under “Form Settings”, then click “Create” to launch the builder.
Step 3. Add Questions
The left Formidable menu contains all field types you can drag into your quiz container.
For multiple choice questions, use the “Select” dropdown field. For text/numeric answers, add Text and Number fields respectively.
For each, customize:
- Field label – The question text
- Choices/options – Possible responses
- Correct answer(s) – Checking selects correct choice
Repeat until you have all of your questions formulated.
Step 4. Set Up Scoring
Navigate to the “Settings” tab and find the “Scored Quiz” action. Here, enable options like:
- Randomizing questions and answers
- Allowing negative scoring
- Customizing scoring for individual questions
You can even choose to show users their score, responses, and/or the right answers upon completion.
Step 5. Display Quiz
Like all Formidable forms, you can embed your quiz via shortcode or the Formidable block in editor.
For example, create a new page and add the block to choose your quiz from a dropdown. Publish and you’re done!
Now that we’ve covered quiz building with a general purpose form plugin, let’s explore our second method – a dedicated quiz tool.
Quiz Building Option #2: Thrive Quiz Builder
For those focused strictly on creating conversion-driven quizzes vs forms, Thrive Quiz Builder makes an excellent choice.
Thrive offers gorgeous templates, drag and drop construction, and powerful lead gen features bundled into a polished quiz-building framework.
Key Features
Standout Thrive Quiz Builder capabilities:
- Pre-made templates – Hit the ground running with customizable templates
- Responsive design – Mobile ready quizzes out of the box
- Conversion analytics – Track completion rates, drop-off points, conversions
- Lead generation – Integrate email/SMS signup gates into flow
- Gamification – Make quizzes interactive with drip content, badges, personalities
Let’s check out Thrive’s easy visual builder in action.
Step 1: Install and Activate
After purchasing Thrive Quiz Builder, install Thrive Product Manager and your license. This connects your site to Thrive servers.
Next, navigate to the Thrive Quiz Dashboard via your WP admin menu.
Step 2. Select From Ready-Made Templates
Click “Add New Quiz” and choose from pre-made templates for different goals like:
- List building quizzes
- Social sharing focused
- General knowledge checks
The “Build from scratch” template works too. Select your starter template and hit Continue.
Step 3. Construct Your Questions
Thrive lets you create multiple choice, images choice, and open answer questions through an intuitive popup flow.
Simply click “Add Question” and pick your desired format.
Craft each question, input possible answers, and enable tags/feedback messaging per option.
Repeat until you have all of your questions built out.
Step 4. Connect As Quiz Flow
One of Thrive’s strengths is conditional logic to reveal questions, content, and CTAs based on previous answers and scoring.
Visually link questions by dragging the circles between question blocks. Or, drag answer circles to connect smart paths.
This logic replaces show/hide programming.
Step 5. Customize Results Page
Similar to Formidable, Thrive provides pre-built result page templates simply requiring copy tweaks.
You can display scores, correct answers, personalized messaging, calls-to-action, and more to convert visitors.
Finally, generate a shortcode to add your quiz to any post, page, or widget area just like that!
Summing Up WordPress Quiz Building
We just outlined two excellent options for creating WordPress quizzes without touching code.
Formidable Forms makes an ideal choice if you want quiz building coupled with form creation and plan to conduct surveys, registrations, calculations, and more from one tool.
Thrive Quiz Builder gets our vote for the best dedicated WordPress quiz builder focused strictly on helping you maximize engagement and conversions through interactive tests.
Whichever platform you select, you now have the blueprint to quickly construct polished quizzes that capture leads and provide invaluable visitor insights!
