Email marketing remains one of the highest converting marketing channels for most businesses. According to HubSpot, email delivers $36 in ROI for every $1 spent.
This is why over 56% of small businesses use email as their primary customer acquisition channel.
Why AWeber is the Choice of Over 150k+ Businesses
AWeber has been the email marketing platform of choice for over 150,000 small businesses across the globe.
There are several reasons for its immense popularity:
- Trusted deliverability with over 20 years of experience
- Easy-to-use drag and drop email builder
- Seamless integration with 100+ marketing apps
- Detailed analytics to optimize campaigns
- Stellar customer support with white-glove onboarding
Let‘s explore three different ways you can leverage the power of AWeber by integrating it with your WordPress site.
Method 1: Adding Basic AWeber Web Form
AWeber comes with its own web form builder that allows you to create basic signup forms for your site.
Here are the step-by-step instructions:
- Login to your AWeber account
- Navigate to Signup Forms and click on "Create New Signup Form"
- Select one of the pre-made form templates
- Customize the form using the available fields on the left sidebar
- Configure settings like Thank You page on Step 2
- Grab the embed code from Step 3
- Go to Appearance » Widgets in your WordPress dashboard
- Add a new Text widget
- Paste the AWeber form code inside the text tab
- Save the widget
Your basic AWeber signup form will now be live on your site.
Pros
- Quick 5-minute setup
- Hosted and tracked by AWeber
Cons
- Limited customization options
- You need AWeber account ($20/mo)
- Does not support advanced features
This method is ideal if you‘re just testing or want a basic form without much hassle.
Method 2: Adding AWeber Form with OptinMonster
OptinMonster is the most widely used lead generation plugin in the WordPress ecosystem. It comes with advanced conversion optimization features that can easily double or triple your subscriber conversion rates.
Here is how you can leverage OptinMonster to add high-converting AWeber forms:
- Install and activate OptinMonster
- Connect your AWeber account in the Integrations tab
- Create a new campaign and select the sidebar widget type
- Choose a template and customize it with OptinMonster‘s drag & drop builder
- Connect the optin to your desired AWeber list
- Display the widget in Appearance » Widgets
OptinMonster makes it very easy to create customized AWeber signup forms while still preserving your website‘s layout.
A few noteworthy features that make OptinMonster the best solution:
Behavior Automation: Display the optin only to visitors who are about to leave your site to reduce interruptions.
Optimized Mobile Experience: Ensure your forms look great on all devices with advanced responsiveness.
Detailed Analytics: See exactly how your optins are performing with granular conversion analytics.
A/B Testing: Run split tests to improve form copy and layouts.
Exit-Intent: Trigger optins when the visitor tries leaving to recover abandoning visitors.
OptinMonster starts at $9/month for the Plus plan. In most cases, the increase in subscriber conversions easily justifies this investment.
Method 3: Adding AWeber Forms Using WPForms
WPForms is the most beginner friendly WordPress form builder plugin. With their AWeber integration addon, you can easily create signup forms right from your WordPress dashboard.
Benefits of using WPForms:
- Created natively within WordPress so no coding skills needed
- Tight integration with WordPress blocks and themes
- Drag & drop form builder and template library
- All popular form integrations like AWeber covered
- Detailed form analytics within WordPress
How to add AWeber form with WPForms
- Install and activate WPForms
- Get a WPForms license from wpforms.com to access addons
- Integrate your AWeber account in the WPForms settings
- Create a new form using a newsletter template
- Map the AWeber list fields under form settings
- Embed the form anywhere using WPForms block
WPForms offer a 100% money-back guarantee on all purchases, so it‘s completely risk free to try them out.
Their pricing starts at $99/year for 5 sites all the way up to $199/year for unlimited sites.
I generally recommend OptinMonster for advanced conversion features and automation, while WPForms strikes the best balance for easy of use. Ultimately, it depends on your specific goals and technical skill level.
Final Thoughts
Key Takeaways
- All three methods allow you to add AWeber signup forms easily
- OptinMonster offers the most customization and highest conversions
- WPForms is the easiest for beginners to get started with
Implementing email lead captures should be the foundation of your subscriber growth strategy. Combined with quality content, it builds authority and generates word-of-mouth over time.
Let me know if you have any other questions in the comments!
