Driving traffic from social media to your website can be challenging when platforms like Instagram and Twitter only allow a single link in your bio.
This is why link in bio pages have become an essential tool for marketers and online business owners.
In this comprehensive guide, we‘ll show you how to create a custom link in bio landing page in WordPress to replace tools like Linktree.
As per the latest trends, link in bio pages can help you:
- Drive more website traffic from social media
- Highlight multiple important links
- Lower bounce rates
- Improve conversions
So let‘s get started, shall we?
Why You Need a Link in Bio Landing Page in 2023
Here are some key reasons why you should use a link in bio page this year:
Increase Social Traffic to Your Website‘s Key Pages
As per HubSpot research, over 50% of Instagram users tap on profile links.
But Instagram, Twitter, and Facebook only allow you to add ONE link to your bio.
A link in bio page allows you showcase multiple links, products, landing pages, contact options and more to users.
Boost Conversions with Retargeting Pixels
You can add retargeting pixel tracking code in your custom WordPress link in bio page. This allows you to:
- Create laser targeted Facebook and Instagram ads to users after they visit your link in bio page
- Further nurture these visitors into becoming customers
- Lower cost of conversions thanks to warmer traffic
HubSpot saw a 40% lower cost per lead acquisition thanks to better retargeting efforts.
Own Your Real Estate
Relying solely on third-party link services like Linktree and LinkinBio means you don‘t own your digital real estate.
By creating your own custom designed link in bio landing page within WordPress, you retain full control and ownership.
No more worrying about random link service changes, outages or relied upon vendor problems.
Match Branding and Tracking Goals
Generic link services force you into a restricted and soulless design and tracking options.
Using SeedProd or another WordPress landing page builder, you can completely match the look and feel to your brand. Custom domain (not .linktree.bio), logo, colors, buttons and more.
You also get better integration with analytics tools like Google Analytics, Facebook Pixel, improving your data game.
Now let‘s see how to create a stunning link in bio page with WordPress.
Step-by-Step Guide: Building Your Own Link in Bio Landing Page
Here is an easy 5 step process to create a custom link in bio landing page with WordPress:
Step 1: Install SeedProd or Landing Page Plugin
The first step is to setup a landing page builder plugin like SeedProd or OptimizePress.
We recommend SeedProd as it has lots of great link in bio focused templates.
Follow standard WordPress plugin installation procedure:
- Go to Plugins > Add New
- Search "SeedProd"
- Install and Activate
SeedProd has a free and paid version. The paid version unlocks more templates and features.
Step 2: Select an Optimized Template
Next, build a new landing page and select a pre-made template.
Here‘s a recommended link in bio template in SeedProd as an example:
[Screenshot of Seedprod template]Using a tailored template gives you an optimized starting point vs building a page from scratch.
Step 3: Customize Branding and Links
Now simply customize the design using SeedProd‘s drag and drop landing page editor:
- Change colors
- Adjust fonts
- Swap default image placeholders with your brand images
- Set custom links for each buttons
This flexibility is why custom WordPress landing pages beat link services.
Step 4: Connect Google Analytics for Insights
Understand your link in bio page‘s performance by connecting Google Analytics.
We recommend MonsterInsights, the most popular Google Analytics plugin.
Quickly view analytics like:
- Traffic volume
- Top link clicks
- Bounce rates
- Conversion rates
This table shows sample link in bio page metrics:
| Metric | Value |
|---|---|
| Pageviews | 1,236 |
| Unique Pageviews | 918 |
| Bounce Rate | 34% |
| Avg Time on Page | 1m 18s |
| Button CTR | 12% |
Fine tune your page over time by understanding visitor behavior.
Step 5: Publish and Share on Social Media
Finally, publish your high converting link in bio landing page and share it social media bios!
Use link shortners like Rebrandly if needed to stay within platform character limits.
Now you can send all your social media followers to a beautiful and completely custom link in bio WordPress landing page.
Optimizing Your Link in Bio Landing Page
Here are some pro tips to optimize conversions and traffic from your custom WordPress link in bio page:
A/B Test Variations
Do basic A/B split testing on elements like layouts, button colors, button text. Widely used by marketing experts.
Popups and Overlays
Grab visitor attention by having key info pop up or slide in through fancy animations and overlays.
Retargeting Integration
Install the Facebook Pixel plugin and Google Analytics to enable retargeting ads for visitors. Big performance boost!
Email Opt-ins
Add an email subscription box to build your subscriber list from social traffic. Perfect complement.
Ongoing Optimization
Continually test new ideas and fine tune your page for better social media conversions.
So that‘s a concise yet very detailed guide on creating high converting link in bio landing pages within WordPress.
No need to rely on external services. Rather, leverage WordPress flexibility to build and customize your own link in bio solution.
Let me know if you have any other questions!
