As a WordPress consultant with over 10 years of experience optimizing sites, I always recommend local businesses properly display their physical address.
Why? Adding your complete business address in an SEO-friendly format provides significant benefits:
Benefits of Adding Your Address in WordPress
1. Increased Local SEO Ranking
Structured data markup around business location factors prominently in local search ranking algorithms.
Sites displaying their address in schema typically see a 15-20% increase in local organic traffic within 6-12 months (SearchEngineJournal).
This schema data enables search engines to understand your physical location. As a result, your site is more likely to rank for location-based searches like "pizza places in Los Angeles" or "computer repair near me".
2. Builds Customer Trust
70% of consumers report more confidence buying from a business with a posted address (Forbes).
Displaying your physical location signals legitimacy and transparency. This helps visitors feel comfortable purchasing your products or scheduling appointments.
3. Provides Driving Directions
An embedded map with directions makes you easier to find. This leads to more foot traffic and walk-in customers.
Step-by-Step Guide: Add Your Business Address in WordPress
Adding address schema code manually can be tricky. Instead, I recommend leveraging a dedicated SEO plugin.
Choose a Plugin for Local Business Schema
Here is an overview of top plugins for adding business address markup:
| Plugin | Pros | Cons |
|---|---|---|
| WP SEO Structured Data Schema | Actively maintained, easy setup, great documentation | Can be slow on large sites |
| Schema | Lightweight, customizable | Steeper learning curve |
| Local SEO by Moz | Syncs data from Moz Local | Requires Moz subscription |
Based on superior usability and active support, I recommend WP SEO Structured Data Schema.
Configure Your Business Info
After installing WP SEO Structured Data Schema:
- Navigate to SEO > Structured Data Schema
- Select Local Business for the type
- Enter your business name, street address, phone number, opening hours and other details
- The map embed will generate automatically based on address
- Click Save Changes
See screenshot below for reference
Pro Tip: Verify your Google My Business and Moz Local listings match this business data for maximum SEO synergy.
Display the Address Schema on Your Site
Finally, showcase your address markup prominently on relevant pages:
Inside page/post editor:
[sd_business_info]Sidebar widget:
Appearance > Widgets > Business Info
The [sd_business_info] shortcode will output your business name, address, phone number, map embed, opening hours, etc.
Measure the Local SEO Impact
In 6-12 months, you should see noticeable improvements in local SEO metrics:
- Higher local pack ranking for relevant keywords
- Increased organic traffic from geo-targeted keywords
- More calls and walk-ins from local searchers
Compare Google Analytics location-based reports from before and after making this change to quantify the impact.
I hope you found this guide useful for optimizing your local search visibility. Please reach out with any other WordPress website structuring questions!
