As an ecommerce business owner, making data-driven decisions is key for exponential growth. And robust ecommerce tracking provides the data you need to take your revenue to the next level.
In 2023, 72% of marketers said that data-driven decisions are crucial for creating competitive advantage. Properly setting up ecommerce tracking helps you become one of them.
This up-to-date guide will show you step-by-step how to enable enhanced ecommerce tracking in WordPress the easy way using MonsterInsights.
Why Accurate eCommerce Tracking is Essential
Here are some key reasons why you need ecommerce tracking:
Pinpoint Your Bestselling Products
With accurate sales data, you can find your top-grossing products. For example:
| Product | Sales | Revenue |
|---|---|---|
| Fancy Watch | 5,200 | $364,000 |
| Woolen Jacket | 2,800 | $196,000 |
You can use these insights to optimize your catalog and focus on what sells.
Identify High-Converting Traffic Sources
Ecommerce tracking shows where your sales originate from. For instance:
- Facebook Ads – 152 sales
- Organic Search – 127 sales
- Email Newsletters – 94 sales
You can double-down on channels driving maximum revenue.
Understand Customer Behavior
Analyze how customers interact with your store by looking at:
- Pages visited
- Products viewed
- Cart additions/deletions
Cater shopping experiences that convert.
Reduce Shopping Cart Abandonment
75.6% of shopping carts are abandoned on average. View reports on:
- Abandonment rate
- Abandoned products
- Checkout bottlenecks
Optimize paths to purchase.
The benefits are vast. Now let‘s see how to set it up.
How to Set Up Enhanced eCommerce Tracking in WordPress
MonsterInsights makes enabling ecommerce tracking easy with its specialized Google Analytics integration for WordPress.
Over 4 million websites use MonsterInsights to gain data-backed insights on growth opportunities.
Here‘s how to use it for comprehensive ecommerce analytics:
Step 1: Get MonsterInsights
Install and activate MonsterInsights on your WordPress site. The Pro plan is recommended for full ecommerce tracking abilities.
Step 2: Connect Google Analytics
When you first activate MonsterInsights, it‘ll prompt you to connect your WordPress site with Google Analytics. Simply follow the setup wizard.
Step 3: Install the eCommerce Addon
Within WordPress, go to Insights → Addons and install the MonsterInsights eCommerce Addon:
This enables enhanced ecommerce tracking for your WordPress store.
Step 4: Enable Enhanced eCommerce Tracking
From Insights → Settings → eCommerce, turn on Use Enhanced eCommerce:
The toggle enables Google Analytics enhanced ecommerce tracking for your store.
And you‘re done! MonsterInsights will automatically track all ecommerce data from this point onwards.
Next let‘s look at the rich analytics it unlocks.
Viewing Valuable eCommerce Reports
MonsterInsights reveals useful store insights directly within WordPress:
Overview Report
Check overall store performance regarding:
- Total revenue
- Conversion rate
- Average order value
- Top products
Optimize areas needing improvement.
Traffic Source Analysis
View revenue and sales from all your:
- Marketing campaigns
- Social media channels
- Referral sites
Double-down on high-converting sources.
Customer Behavior Analysis
Analyze how customers:
- Use the search feature
- Interact with products
- Reach checkout
- Respond to coupons
Improve on-site experience for conversions.
Plus, MonsterInsights offers email reports summarizing the data directly in your inbox!
For uncovering more complex insights, view enhanced ecommerce reports within the Google Analytics dashboard:
Segment users, create custom reports, and find opportunities to maximize revenue from your store!
Enable Customer-Level Tracking for Personalization
To take it a step further, enable customer-level tracking with MonsterInsights‘ User Journey Addon.
It reveals individual behavior for each logged-in user:
You can personalize shopping experiences based on:
- Viewed and purchased products
- Categories browsed
- Search queries
Leverage these granular behavioral insights to tailor recommendations and offers that convert visitors into repeat customers!
Wrap Up: Make Data-Driven Decisions to Grow
I hope this detailed walkthrough helps you get started with enhanced Google Analytics ecommerce tracking using MonsterInsights.
Accurate sales and customer data is invaluable for making smart business decisions that increase revenue.
As Google Analytics experts for WordPress, we can help every step of the way. Let me know if you have any other questions!
