As an ecommerce store owner, you know that product reviews are the lifeblood of your business. But many customers won’t leave them unless they have an incentive.
In this comprehensive guide, we’ll show you how to use WooCommerce automation to send coupon codes as a reward when someone reviews a product.
Encouraging reviews leads to a 18% increase in conversions according to BrightLocal. So taking the time to set this up properly is well worth the effort.
Why You Should Send a Coupon After a Product Review
Let‘s first look at some statistics that highlight the importance of collecting customer reviews:
- 92% of people read online reviews before making purchasing decisions according to BrightLocal
- Customer reviews have more credibility than promotional copy and images
- Star ratings influence 64% of buyers
- 72% won‘t complete a purchase if there are no reviews
It‘s clear that positive reviews are absolutely vital for ecommerce success.
However, less than 1% of customers leave reviews without being asked according to Reevoo. That means you need to proactively encourage it.
Giving customers an instant coupon code incentivizes them to share their opinions. And it shows them that you value their feedback.
Benefits of Sending Review Incentives
Here are some of the biggest reasons to automatically send coupons after someone reviews:
More Customer Reviews
A coupon gives customers a concrete reason to leave their thoughts after a purchase. Even just a small token of appreciation works. And more reviews mean more word-of-mouth marketing for your products.
Increased Sales
The coupon you send out gives buyers another reason to return to your online store and complete another purchase. This directly translates to more revenue over time.
You can make the coupon valid sitewide or for a particular product to suit your goals.
Improved Loyalty
Your customers will appreciate getting a personalized reward for taking the time to post a review. This makes them more likely to think of your store favorably and shop with you again down the road.
Social Proof
Displaying authentic customer reviews helps potential buyers trust your business more easily. This peer content is more convincing than anything your brand alone says.
The more 5-star reviews you can collect, the more sales from new customers you‘ll see.
Now let‘s take a look at how to setup the automation to send a WooCommerce coupon code when a review is left.
Step-by-Step Guide: Automatically Email a Coupon After a Review
The best way to instantly deliver a coupon code after a product review is by using the WordPress automation plugin Toolset Types.
It offers seamless integration with WooCommerce plus the flexibility to build any custom workflow you need without code.
Let‘s go through the step-by-step process:
Step 1: Install and Activate Toolset Types
First, you need to install and activate Toolset Types from your WordPress dashboard. Or install it right from your hosting provider auto-installer like Softaculous.
Upon activation, go to Types > Settings and enter your license key. This unlocks access to automation features we‘ll be using.
You can find your individual/team license key by logging into your account at Toolset.com.
Step 2. Create an Automation Trigger for Product Reviews
Now we need to setup a trigger that activates the automation workflow when someone posts a WooCommerce product review.
Under Types > Automations, click Add New Automation. Give it a descriptive name like "Send Coupon Code After Review".
Next, set your automation trigger:
- Click Add condition
- Select the WooCommerce integration
- Choose trigger: A product review is approved
This means your automation will fire after you manually approve the review submitted.
You can also choose to send the coupon immediately when initially received if you prefer.
Then click Save Changes.
Step 3. Setup Action to Generate a WooCommerce Coupon
The next step is choosing the action that generates a coupon code for the customer once their review is live.
Under your trigger, click Add action → WooCommerce:
Select action: "Generate and email a coupon code to the user
A panel will open up with tons of options for customizing your automated coupon:
You can configure settings like:
- Coupon code – Leave blank to auto-generate codes
- Description – Explains the discount
- Discount type – Percentage, fixed cart amount, etc
- Discount percentage/amount
- Allow free shipping
- Expiration date – Set when coupon expires
- Usage limit – Only allow it to be used once
Customize these fields to create the exact coupon you want sent out.
For example, you may offer a 30% discount code valid for 2 weeks.
Once you have the coupon settings adjusted to your preferences, click Save Action to continue.
Step 4. Customize Automated Email Content
The last step is personalizing the email content that delivers each coupon code.
When you setup the coupon action, it automatically adds an email template to use.
Edit the default Subject and Body content to your liking.
You can insert dynamic WordPress values using merge tags:
Hello [types field="first_name"]
This displays the customer‘s first name, pulled from their account or order data.
After customizing the email to your brand voice and style, click Save Automation to activate it.
Now your automation that sends a coupon code after a WooCommerce product review is ready to go!
Alternative: Send Coupon Through SMS Message
If you want to modernize how to deliver the coupon, you can send it as an SMS text instead of email.
Install the Types SMS Notifications add-on to enable text message automations.
Then customize the body text and set recipient phone number field when creating the action.
Why Toolset Types is Best for WooCommerce Automations
There are a few different WordPress automation tools on the market. But Toolset Types rises above them all for creating custom WooCommerce workflows.
Here are 5 key reasons Toolset is our top recommendation:
1. Purpose-built for WordPress and WooCommerce
Types works seamlessly with WordPress and has direct integration with WooCommerce. You don‘t have to deal with tricky third-party APIs or incompatible code.
It just works out of the box for all your needs.
2. Scalable and Powerful Interface
The drag-and-drop interface allows you to build endless combinations of triggers, conditions, actions, and more.
No matter what custom automation you need, from simple to ultra-complex, Toolset makes it possible through an intuitive UI.
3. No Coding Skills Required
Non-developers rejoice! Complex automations are complex no more.
Types lets you visually map workflows without needing to write a single line of code. This saves you time, money, and frustration.
Even with zero technical skills, you can setup powerful regulations through conditional logic.
4. Over 450+ Triggers and Actions
Types includes tons integrations covering every aspect of WordPress, WooCommerce, plugins, forms, payments, email, Zapier and much more.
This flexibility empowers you to automate precisely according to your unique needs.
5. Detailed Documentation and Support
Stuck on something? Want to better understand how a feature works?
Toolset offers exceptional technical documentation plus helpful demos. And their world-class support team promptly assists with any question.
Between the docs and support, you‘ll have confidence tackling any challenge.
Let Customers Know They‘ll Receive an Incentive
Now that you know how to automatically send a WooCommerce coupon code after someone posts a review, let them know upfront!
Add a message on product pages or cart page saying:
"Share your thoughts in a review and get a __% off coupon by email as a thank you for your valuable feedback."
This gives buyers awareness that they‘ll receive a reward in exchange for a review.
Pro tip: Make the coupon percentage high enough that customers find it worthwhile. Depending on your profit margins, something like 20-40% off works well.
Conclusion
Positive customer reviews are essential social proof that leads to higher conversions and more sales.
But most people need an extra nudge before they‘ll take a few minutes to leave their thoughts.
Automatically sending a personalized coupon code provides the perfect incentive.
As you can see, setting up this automated workflow is quick and easy using the purpose-built automation tool Types. In just a few clicks, you can encourage significantly more product feedback.
We hope this guide helps you take your ecommerce business to the next level with more customer reviews! Let us know if you have any other questions.
