Displaying credible third-party reviews on your WordPress site from leading platforms like Google, Facebook, and Yelp is invaluable for converting site visitors into paying customers.
But with so many plugins and configuration steps required, setting up live review feeds can be daunting.
In this comprehensive guide, you’ll learn:
- Key customer review statistics showing their impact on conversions
- How to quickly install review feeds from top sites with Reviews Feed plugin
- 5 tips for prominently displaying reviews across your WordPress site
- 5 key mistakes to avoid when configuring review platforms
Customer Reviews Drive 62% More Conversions
Don’t underestimate the power of customer reviews. According to BrightLocal, their influence is clear:
[INSERT INFOGRAPHIC]92% of consumers read online reviews for local businesses, with 97% of buyers saying positive reviews make them more likely to use that business.
Specifically:
- 72% will only trust businesses with 4 or more stars
- Over half become regular customers after reading 5-star reviews
- 78% distrust businesses with mostly negative ratings
With reviews playing a huge role across every stage of the buyer’s journey, smart WordPress businesses are displaying credible third-party reviews prominently across their site.
How Reviews Feed Plugin Displays Google/Facebook/Yelp Content
Instead of manually copying and pasting reviews, the Reviews Feed plugin lets you automatically showcase validated reviews from leading sites through:
- Live-updating feeds
- Multiple designer templates
- Easy customization
- Shortcodes, widgets and blocks for embedding
The intuitive setup takes just minutes. Simply install, connect your accounts, configure the display, and embed the feeds where needed.
As new reviews get published on Google, Facebook and Yelp, they’re automatically shown on your site.
Step-by-Step Guide to Displaying Third-Party Reviews
Here’s exactly how to showcase Google, Facebook and Yelp reviews with Reviews Feed plugin:
1. Install and Activate Reviews Feed Plugin
First, install the Reviews Feed plugin within your WordPress dashboard. Or use the Google Cloud Console for more advanced management.
Upon activation, visit Reviews Feed » Settings and enter your license key to unlock premium features.
2. Connect Platform Accounts
Next, still within your WP dashboard, connect your Google/Facebook/Yelp accounts:
- Generate API key
- Enable Places API access
- Enter API key by editing the Google listing
- Install the Facebook for WordPress plugin
- Connect your Facebook business page
Yelp
- Acquire API key from Yelp Developers site
- Add API key by editing Yelp listing
You’re now ready to set up live review feeds from each platform.
3. Configure Review Feed
Under the Reviews Feed » All Feeds page, click Add New then choose your source platform.
Provide any other info required by the platform, like business place ID or page URL.
Next, select the designer template you prefer for displaying reviews. The plugin includes dozens of responsive layouts to match your site design.
For local businesses, customize the review request button or provide special offers to incentivize customer feedback.
4. Embed Feed on Your Website
Embed your live review feeds anywhere on your WP site:
- Posts/pages: Add Reviews Feed block while editing
- Sidebars: Use Reviews Feed widget
- Custom templates: Embed via [shortcode]
For high visibility, include review feeds prominently on:
- Home/landing pages
- Services or product category archives
- Individual product/service pages
- About and Contact page in footer
Curate positive snippets in a testimonial slider, or develop a reviews page showcasing your 5-star achievements across every platform.
5. Optimize Presentation
With Reviews Feed plugin’s customization options, fine-tune feed presentation to match your brand including:
Layout: Display reviews in grid, carousel, sidewalk, or magazine formats
Styling: For the header and individual posts, customize text, background colors and other CSS
Content: Choose what review elements are included like star ratings or usernames
Keep making incremental changes until the layout, design and content of your feeds is perfectly aligned with your site’s look and feel.
Common Mistakes to Avoid With Review Feeds
While review plugins make display straightforward, there are still pitfalls to avoid:
Ignoring customization: Don’t settle for default plugin templates. Tailor to your branding for cohesion.
Hiding reviews: Reviews should be visible across high-traffic areas like homepage headers and product pages.
Not updating: Check feeds periodically that platform connections or API keys haven’t expired.
Overstuffing pages: Embed judiciously. Too many competing elements diminishes engagement.
Neglecting moderation: Disable or filter individual reviews if vulgar, politically divisive or spammy.
Convert Visitors Into Customers With Reviews
As you’ve learned in this guide, establishing credibility through customer reviews leads to measurable lifts in conversions and revenue for WordPress sites big and small.
By following the five steps outlined above for installing Reviews Feed plugin and embedding positive feedback from Google, Facebook and Yelp, you’ll transform prospects into delighted customers.
After activating live review feeds, watch your product sales, email list sign ups and other conversions soar thanks to independent validation from third parties your visitors already know and trust.
