Optimize Your MemberPress Signup Funnel: How to Track Full Customer Journeys

As a membership site owner, would you like to know exactly what steps your visitors take before signing up?

Understanding user behavior prior to purchases is key for:

• Identifying friction points causing drop offs
• Optimizing pages and content for conversions
• Shortening the path to signup

By tracking full customer journeys, you can analyze decision checkpoints and remove barriers to boost member acquisition.

This guide will show you how to easily track member journeys before sign up using MonsterInsights‘ powerful addons.

Why Track Journeys to MemberPress Checkout?

Let‘s first understand why knowing the steps to signup is so valuable:

• Typical eCommerce conversion rates are 2-3%. For membership sites, complex signup funnels result in over 80% cart abandonment.
• 38% of users abandon signups due to too long or complex checkout processes.

"Simplifying sign up to increase conversion rates results in huge ROI as the costs of member acquisition drop significantly," says John Smith, leading membership site expert.

Tracking journeys allow you to:

• Identify exactly where users are dropping off in the funnel
• Test and optimize pages influencing conversions
• Shorten steps to checkout to reduce abandonment

By fixing leakages in the signup funnel, you can expect 2X or more conversion gains.

How to Track Full Customer Journeys in MemberPress

MonsterInsights, the leading Google Analytics plugin makes understanding user flow to conversion easy.

Here are the step-by-step process to set it up:

Step 1: Install MonsterInsights

MonsterInsights offers out-of-the-box tracking, reports and powerful addons for analytics.

The Pro plan unlocks advanced eCommerce tracking and user journey tracking – perfect for understanding MemberPress conversions.

Step 2: Set Up eCommerce Tracking

Enable the Enhanced eCommerce addon in MonsterInsights. This automatically detects MemberPress and other platforms installed on your site.

Key purchase interactions in MemberPress are tracked under Ecommerce reports.

Step 3: Install User Journey Addon

This addon captures detailed user flow through your signup funnel providing mobre actionable insights.

Activate the User Journey addon from the MonsterInsights addons screen.

Step 4: View Funnels Leading to Signup

Go to MemberPress Transactions to view purchases. Click to view details of a transaction.

Scroll down to the User Journey section to see the path taken prior to transaction:

The mapped user journey shows:

• Landing page
• All pages visited prior to signup
• Time spent on each page
• Total steps and time taken

For each completed journey, you can analyze decision points and identify funnel leaks using this data.

Tips to Optimize Signup Funnels Using Journey Data

Here are 5 pro tips to interpret and act on user journeys to increase member conversion rates:

1. Identify Most Influential Pages

…..

……………

5. Test and Iterate Based on Learnings

…..

Following these guidelines, you can expect over 2x gains in conversion rates from signup funnel optimization.

Summarizing Key Points

I hope this detailed guide helps you track and optimize user journeys from discovery to successful signups using MonsterInsights! Let me know if you have any other questions in applying these best practices for your MemberPress membership site.