How to Troubleshoot Mail Chimp Emails Going to Spam?

Mail Chimp is one of the world's most popular email marketing platforms, used by over 10 million subscribers from over 200 countries and territories worldwide. Unfortunately, as with any tool, it's not perfect, and, as such, certain configurations need to be tweaked to ensure emails aren't going to spam folders.

Here are six simple steps you can take when configuring your next campaign through Mail chimp to ensure your emails end up in the inboxes they were intended for and not in spam folders.


1. Check Your Authentication Settings

Make sure that you are running campaigns from a verified email address. If your account is not using an authenticated email address, you'll want to set up authentication or verify your domain. You can read more about getting verified here. Once you have verified your domain, it's important to ensure that all your contact information and signup forms have valid addresses.

Having invalid addresses in these fields will cause your emails to go straight into spam folders. To check these settings, navigate to Lists; Your List; Settings; Signup Forms and Contact Information. Here, you can edit any fields with incorrect information. We also recommend setting your “From” name field to something recognizable, like your company or your name.

This makes it clear who sent an email, even if there is no other identifying information. It also helps you avoid appearing as a potential spammer when someone views your IP address in their server logs.


2. Check Your Email Content

Check Your Email Content

It may sound easy, but you'd be surprised how many people overlook their most basic email content. Make sure your subject line is enticing and interesting and that your body text is short and direct. Be careful with attachments: Some ISPs will mark an email as spam if they think it has any executable files, so checking your links before sending them out is important.

Use A reputable host: A reputable host like Amazon SES can help keep your emails from landing in inboxes. It's not 100% effective, but some hosts are better at preventing issues before they arise. If you want to ensure that every one of your subscribers receives each email, stick with a reputable service provider. Implement SPF & DKIM: SPF (Sender Policy Framework) helps prevent spoofing by letting recipients know where mail comes from.

DKIM (Domain Keys Identified Mail) lets recipients know who sent an email message, so they can make informed decisions about whether to trust its contents. These two tools work together to protect against phishing attacks and other forms of fraud aimed at tricking users into opening malicious messages or clicking on unsafe links embedded within those messages.


3. Check Your IP Address

If you're sending mass emails, and it seems that they are all ending up in your recipients' junk or spam folders, there's a good chance that your IP address is getting blocked by an ISP. This is likely due to a high volume of emails sent from your IP address. To fix it, sign into Mail chimp and click on Account Settings at the top right-hand corner; Manage Settings; General tab.

At the bottom, under Additional Options, check the box next to ‘Don't send emails with my IP addresses.' Click Update and then Save changes. Your IP address will be entered automatically for future campaigns, so you don't have to do it again. However, if you'd like to add more IPs, simply type them in one line under Addresses on the My Profile page and save.


4. Check Your Sending Frequency And List Hygiene Practices

On average, most customers send out three emails per week. Sometimes less is more, but we suggest starting at least once a week. Don't be so frequent that you annoy your readers, and don't skip too long between sends, or they may have forgotten who you are by the next time they check their inboxes.

In addition to sending frequency, ensure your list hygiene practices (like opting-in your subscribers and using double opt-in) are in line with what Mail chimp requires of its users.

If your subscribers haven't opted in (or if you don't know that they have), then it can prevent them from receiving your newsletters in their inboxes even if you've followed all of our best practices for optimal content performance.


5. Email Deliverability Tool

Email Deliverability Tool

A third-party email deliverability tool like InboxAlly can help you better understand your customers' preferences. It gives you access to customer feedback from hundreds of ISPs and email providers. Data from ISPs like Comcast, Charter Communications, and Cox provides insight into customer engagement across time and how new senders are evaluated by your ISP.

If an ISP returns a message as undeliverable, it even offers individualized advice on how to address it-along with helpful tips for improving overall deliverability rates. The data is also valuable in conjunction with Mail chimp's email analytics dashboard. The two work together to give you a complete picture of what your subscribers want and how they prefer to receive emails.


6. Check the Spam Assassin Score For Your Email

If you haven't already, start checking your campaign delivery reports in your list's settings and check that email from your domain is getting a good score from Spam Assassin. This will give you an idea of what we are up against. If it's getting flagged too often, it might be a good idea to talk with your web host and see if they can help.

Either way, make sure you know how to reach them. It's pretty annoying when an important campaign goes into a trash can while you don't know who or how to contact support. Set up Your Domain Keys Identified Mail (DKIM) DKIM helps ensure that ISPs trust messages sent from your servers and can reduce incidents of identity fraud and phishing attacks on end users.


Final Thoughts

Spam is never good-but, getting your emails marked as such by a third-party service provider is downright bad. To avoid that, ensure you're following best practices for writing and sending emails or get in touch with your email provider if you're using an external service like Mail chimp.

By keeping on top of these and other trends, you can stay one step ahead of those who might be looking to get your attention through unsolicited email.

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