How to Turn Off Store Mode on Hisense Smart TV [Guide]

Have you just purchased a new Hisense Smart TV only to find it constantly playing demo videos, showing promotional content, or resetting your picture settings? Your TV is likely stuck in Store Mode (also called Retail Mode or Demo Mode), a setting designed for display units in retail environments—not for your living room.

Store Mode might look impressive on the showroom floor, but at home, it‘s a major headache. It limits functionality, drains more power, and prevents you from enjoying your TV‘s full capabilities.

This comprehensive guide will walk you through multiple methods to turn off Store Mode on your Hisense Smart TV, regardless of which operating system it runs or whether you have the remote control.

What is Store Mode and Why Should You Turn it Off?

Understanding Store Mode on Hisense TVs

Store Mode is a special setting manufacturers include in their TVs specifically for retail display purposes. When activated, the TV showcases its best features through:

• Looping demo videos highlighting picture quality
• Promotional banners about TV features
• Maximum brightness settings
• Enhanced color saturation
• Automatic resets to default settings

While this helps sell TVs in stores, it creates numerous problems for home users.

The Technical Side of Store Mode

From a technical perspective, Store Mode fundamentally alters how your TV operates. It bypasses many of the power management systems and optimizes for maximum visual impact rather than viewing comfort or energy efficiency.

When a Hisense TV operates in Store Mode, it makes several behind-the-scenes adjustments:

• Backlight Operation: Runs at 90-100% brightness constantly (vs. 40-60% in Home Mode)
• Image Processing: Maximizes color saturation and contrast beyond accurate levels
• Power Management: Disables auto-dimming and most power-saving features
• System Behavior: Prioritizes demo content and promotional materials
• Settings Persistence: Implements automatic resets to prevent display units from being permanently altered

According to display technology research, the constant high brightness of Store Mode can accelerate panel aging by up to 30% compared to normal home use. This is particularly concerning for OLED models, where pixel degradation is directly related to brightness levels and static content display.

How to Tell if Your TV is in Store Mode

Your Hisense TV is likely in Store Mode if you notice:

• A persistent banner or logo appearing on screen
• Demo videos playing automatically when the TV is idle
• Brightness levels that seem excessively high
• Settings that reset after turning the TV off and on
• Limited access to certain menu options
• The TV turning itself on after being powered off
• "Store Mode," "Retail Mode," or "Demo Mode" displayed in settings

Why You Should Disable Store Mode

Keeping your Hisense TV in Store Mode causes several issues:

1. Higher Power Consumption: Store Mode runs at maximum brightness and processing power, significantly increasing your electricity bill. Testing shows Hisense TVs in Store Mode consume 30-45% more power than in Home Mode.

2. Reduced TV Lifespan: The constant high brightness and processing demands can shorten your TV‘s operational life. Panel manufacturers estimate that running a TV in Store Mode can reduce its lifespan by 15-20%.

3. Limited Functionality: Many advanced features and settings are restricted in Store Mode, including some streaming capabilities, advanced picture adjustments, and power-saving options.

4. Annoying Interruptions: Promotional content and demo videos disrupt your viewing experience, often activating after just 5-10 minutes of inactivity.

5. Settings Reset: Any picture or sound adjustments you make will revert to store defaults when the TV restarts, making it impossible to customize your viewing experience.

Store Mode Power Consumption Data

To illustrate the impact of Store Mode on energy usage, here‘s a comparison of power consumption between Store Mode and Home Mode across popular Hisense TV sizes:

*Annual cost difference based on 5 hours of daily use at $0.13 per kWh (US average)

Hisense in the Global TV Market

Before diving into the specific methods for disabling Store Mode, it‘s worth understanding Hisense‘s position in the global TV market, as this context helps explain their approach to retail displays and consumer features.

Hisense has experienced remarkable growth in recent years, becoming the second-largest TV manufacturer globally in terms of units shipped. According to Omdia‘s TV market tracker, Hisense captured approximately 13.6% of global TV shipments in 2022, up from just 5.8% in 2017.

This rapid growth is partly attributed to their competitive pricing and adoption of multiple operating systems to appeal to different market segments. However, this diversity of platforms also means that Store Mode implementation varies significantly across their product lineup.

Hisense TV Operating Systems Market Distribution

Different Hisense TV Operating Systems

Before attempting to turn off Store Mode, it‘s helpful to identify which operating system your Hisense TV uses, as the steps vary slightly between platforms:

VIDAA OS

VIDAA is Hisense‘s proprietary smart TV platform. You can identify it by its horizontal menu bar at the bottom of the home screen with colorful app icons. Recent versions include VIDAA U4, U5, and U6.

VIDAA OS has evolved significantly since its introduction in 2014. The latest version, VIDAA U6, includes advanced features like AI voice control, content recommendations, and seamless integration with smart home devices. Approximately 42% of Hisense TVs globally run on some version of VIDAA OS.

Android TV

Hisense Android TVs feature Google‘s Android TV operating system with access to the Google Play Store. The interface typically shows rows of content recommendations and apps.

Android TV models represent about 28% of Hisense‘s global lineup and are particularly common in North American and European markets. These models typically offer more app flexibility but may have more complex settings menus.

Google TV

Newer Hisense models use Google TV (the successor to Android TV) with a more content-focused home screen and improved recommendations.

Google TV is the newest OS in Hisense‘s lineup, accounting for approximately 18% of their current models. This platform emphasizes content discovery over app navigation and includes more sophisticated user profiles and recommendation algorithms.

Roku TV

Hisense Roku TVs have the distinctive Roku interface with a simple grid of app tiles and a sidebar menu.

Roku-powered models make up roughly 12% of Hisense‘s offerings and are primarily sold in North America. They feature the simplest interface of all Hisense operating systems but still include Store Mode functionality that needs to be disabled for optimal home use.

How to Turn Off Store Mode With Remote Control

Method 1: For Hisense TVs with VIDAA OS

1. Press the Menu or Settings button on your remote
2. Navigate to System
3. Select Store Mode or Usage Mode
4. Change from Store Mode to Home Mode
5. Confirm your selection
6. Your TV will restart and apply the changes

VIDAA OS Version-Specific Notes:

• VIDAA U4: Look for "Usage Mode" instead of "Store Mode"
• VIDAA U5/U6: You may need to enter a PIN if the TV was set up by a retailer (default: 0000)

Method 2: For Hisense Android TVs

1. Press the Home button on your remote
2. Select the Settings icon (gear symbol) in the top-right corner
3. Scroll down and select Device Preferences
4. Find and select Retail Mode or Store Mode
5. Select Home Mode to disable Store Mode
6. Confirm the change when prompted
7. The TV will restart in Home Mode

Android TV Version Notes:

• Android TV 9.0: The setting may be under "About" rather than directly in Device Preferences
• Android TV 10/11: Look for "Usage Mode" if "Store Mode" isn‘t visible

Method 3: For Hisense Google TVs

1. Press the Settings button (gear icon) on your remote
2. Navigate to System
3. Select Advanced System
4. Find Store Mode and turn the toggle off
5. Confirm your selection
6. Wait for the TV to restart

Google TV Specific Tips:

• Some 2022-2023 models require you to go to Settings > System > About > Device Info to find the Store Mode toggle
• If prompted for a PIN, try the default codes: 0000, 1234, or 7777

Method 4: For Hisense Roku TVs

1. Press the Home button on your Roku remote
2. Scroll and select Settings
3. Navigate to System
4. Select Advanced system settings
5. Choose Store Mode or Retail Mode
6. Select Home Use
7. Confirm your selection
8. The TV will restart in Home Mode

Roku TV Version Notes:

• Older Roku TV models may have the setting under System > Power > Power Mode
• Some retailer-specific models may require a special remote sequence: Home (5 times) > Up > Right > Down > Left > Up

Store Mode Access Methods by Model Series

For more specific guidance, refer to this table of popular Hisense model series and their Store Mode access methods:

How to Turn Off Store Mode Without Remote

Lost your remote? No problem. You can still disable Store Mode using the physical buttons on your Hisense TV.

Using TV Control Buttons

Most Hisense TVs have physical control buttons located either:

• At the bottom of the screen
• On the back of the TV (usually right side)
• On the lower right or lower left edge

Follow these general steps:

1. Locate the physical buttons on your TV
2. Press the Menu button (sometimes labeled as "Settings")
3. Use the Volume +/- buttons to navigate through menu options
4. Use the Channel +/- buttons to move up and down in menus
5. Press the Menu/OK button to select options
6. Navigate to Settings > System > Store Mode or Retail Mode
7. Change to Home Mode
8. Confirm your selection
9. Wait for the TV to restart

TV Button Layouts by Model Year

Hisense has changed the location and configuration of TV control buttons over the years. Here‘s a guide to finding them:

Model-Specific Button Combinations

Some Hisense models require specific button combinations to access the service menu:

For Older Hisense Models (2017-2019):

1. Turn off the TV
2. Press and hold the Menu button on the TV (not the remote)
3. While holding Menu, press the Power button
4. Release both buttons when the TV turns on
5. A service menu should appear
6. Navigate to Store Mode or Retail Mode and disable it

For Newer Hisense Models (2020-2023):

1. With the TV on, press and hold the Volume Down and Input buttons simultaneously for 5-10 seconds
2. The service menu should appear
3. Navigate to find Store Mode settings
4. Change to Home Mode
5. Save and exit

Alternative Methods for Specific Models

Hidden Menu Access

Some Hisense TVs have a hidden service menu that can be accessed through a special remote sequence:

1. With the TV on, press the following sequence on your remote:
   Menu > 1 > 9 > 9 > 9
2. A service or factory menu should appear
3. Look for Store Mode, Retail Mode, or Usage Mode settings
4. Change to Home Mode
5. Save and exit

Advanced Hidden Menu Codes

For technicians and advanced users, these additional service menu codes may help access Store Mode settings on stubborn models: