How to Write an Effective Cold Mail?

Cold email is a common B2B contact tactic used for generating leads. One of the primary reasons for using this is that 80% of businesses prefer sales representatives to contact them through email. By sending cold emails, you may contact prospective clients. It is a procedure for converting cold leads into prospective clients.

Cold mailing is important for networking, lead generation, and brand awareness. In this article, we will show how you can write an effective cold email and expand your business. For more information, check this out.

Each word and phrase you use till the conclusion of the email should convince the client to continue reading. You can keep these three-pointers in mind to do so:

1. Personalized Opening

Personalized Opening

Using the same opening for all clients will generate zero leads. Do a little research about your client beforehand. This will set you apart from other companies and grab their attention.

Explore your prospect's social media to determine their dislikes, likes, and interests, and utilize this information to start your email. The inboxes of most individuals are flooded with emails, so a subject line highlighting shared interests stands out.

Make sure you do not seem like a forwarded message. Use “Robert, you are invited!” instead of “Service demonstration” or something similar. You can read the course review here.

Here is an example:

Subject: Robert, you're invited!

To: [email protected]

Hope you are doing amazing, Robert!

Glad to know about your success in the recent summer collection that you launched…

2. Validate Yourself

Consider a scenario: You receive an email from your friend or an associated organization and you receive another email from a stranger or one such organization you have never heard of. Which one will you open first? Of Course, the email from the known person!

You have already done a great deal of research on the person you are sending the mail to. However, they don't have the slightest clue about who you are. Thus, in such a scenario, you need to show them that you are credible enough and worthy of their trust.

Knowing a common friend is one of the strongest forms of social proof that you can offer. You are no longer a stranger to the person with a mutual friend in the picture. When writing your mail, make sure to write about this common friend. A line or two about them will do the job.

The more important they think you are, the faster you will get a response. You can also look for unusual connections, for example, any unusual hobby, or maybe mentioning that you both are from the same hometown. Rare similarities will attract them faster and drive them to respond to you soon. Well, the point is that you need to somehow surpass that “stranger” level.

3. Put your value forward

Put your value forward

How great your business is going or how many awards your business has won is not much concern to the prospect. What matters is how you are of value to their business. After the opening, get to the point and mention:

  • Your motive behind contacting them.
  • The advantages of establishing a business partnership with you.
  • Instances of how your business/ services benefitted other businesses.
  • What do you wish to contribute to their business?

You are free to point out their “areas of change.” Unless a business has some issues needing changes, why would they ever avail services from someone else? After identifying an issue, explain how you may assist in its solution. Instead of selling the solution directly, focus on the advantages the prospect will get from adopting your business services to solve the problem.

4. Call-to-Action

You have your prospect's attention up until this point. Finally, move to call-to-action. This stage includes your expectation from the prospect after they have read your mail. It might be to organize a meeting, respond to your email, subscribe to your service, etc.

Ensure that you have a single, concise call to action. Do not be disappointed if you do not get your desired reply. Usually, after sending a cold email, things take a little while. Until you get the reply you wish for, follow-up emails are important in this case.


Do not send the same mails to all related businesses. Make sure you personalize the emails per the company/business you're sending the mail to. Keep the mails to the point and of value so they don't end up in the trash/spam folder.

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