How Video Distribution Can Help Fresh Start-Ups Reach More Customers

Video distribution is a powerful marketing tool that can help fresh start-ups reach more customers. When done correctly, it can help you connect with new audiences and boost your brand awareness. This blog post will list the benefits of video distribution for start-ups and how to get started.


Connect to the right audience

Connect to the right audience

You need to be on the right platform to reach the right people with your video content. There are a lot of different video distribution platforms out there, so it's essential to research to choose one that addresses your needs. You have to ensure that your chosen platform can connect you with your target audience.

For instance, if you're trying to reach a business audience, you'll want to choose a platform like LinkedIn. If you're trying to reach a more general audience, you might want to consider platforms like YouTube or Facebook.

Sometimes though, you need to pay to get your video in front of the right people. Promoted video on LinkedIn is one example. You may even need to subscribe to a platform like Vimeo to access certain features or audiences. In this case, research online where you may come across websites dedicated to tips on how you can save on your video platform subscription.

You can read more here to get to know your options. The key is that you're willing to invest in getting your video seen by the right people. From there, you can start to see results.


Boost brand awareness

https://www.youtube.com/watch?v=Y9g_o7TrzlY

Another benefit of video distribution is that it can help boost your brand awareness. When you distribute your videos on different platforms, you create more touchpoints for people to come across your brand. In this case, the more people that see your videos, the more likely they will remember your brand when they need a product or service.

For example, if someone comes across one of your videos on YouTube and then sees your ad on Facebook, they're more likely to remember your brand than if they had just seen it on Facebook.

One of the most common methods to measure brand awareness is through brand recall. This is when people are asked to name a brand in a given category after being exposed to it. For example, if you're measuring brand recall for a car company, you would ask people to name a car company after seeing an ad.

The more people that remember your brand, the higher your brand recall score will be. Another way to measure brand awareness is through brand recognition. This is when people are asked to identify a brand after exposure. For example, if you show someone an ad for a car company, and they can correctly identify the company as Ford, your brand recognition score would be high.


Create solid client relationship

Create solid client relationship

You can also use video distribution to create a strong relationship with your audience. You're essentially building trust with your audience when you distribute informative and helpful videos. And when people trust your brand, they're more likely to do business with you.

For example, if you have a video that explains how to change a tire, you're more likely to gain the trust of someone who watches it than if you just had a commercial that talked about how great your tires are. The key to creating a solid relationship with your audience is to provide them with value. So, if you're considering using video distribution to reach more customers, keep this in mind. It could be the key to success.


Get started with video distribution

1. Create compelling content

Now that you know the benefits of video distribution, it's time to start. The first step is creating high-quality videos that resonate with your target audience. In this case, you'll want to focus on creating informative and helpful videos. You also have to get to know your audience and what they're interested in. This will help you create videos they're likely to watch and share.

2. Distribute your content

Once you have a few videos, the next step is to start distributing them. As mentioned earlier, there are many platforms that you can use to reach your target audience. And each platform has its own set of features and benefits. So, it's essential to do your research and find the platform that's right for you.

When you're ready to start distributing your videos, there are a few things to keep in mind:

  1. Make sure you have a plan. This will help you determine which platforms to use and how often to post your videos.
  2. Be sure to optimize your videos for each platform. This means creating title tags, descriptions, and thumbnails specific to each platform.
  3. Don't forget to promote your videos. You can share them on social media or email them to your list.

Video distribution can be a great way to reach more customers and grow your business. So, if you're not already using it, now is the time to start. Just remember to create compelling content, optimize your videos for each platform, and promote your videos to reach the widest audience possible. Following these tips, you can start using video distribution to reach more customers and grow your business. So, what are you waiting for? Get started today.

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