What is employee advocacy and what can it offer? Does it come with any surprising benefits? Let’s find out here.
As a business owner, you are no doubt aware of the opportunities offered by today’s social media platforms. They can be used to connect with customers and raise brand awareness in efficient and cost-effective ways and have almost unlimited potential for growth.
However, there are certain social media techniques and strategies that are less well-known but still incredibly effective. Employee advocacy, offered as a service by firms like oktopost.com, is an excellent approach that can offer a number of surprising benefits. Let’s find out more.
What is Employee Advocacy?
Before we can get into the benefits, first we need to clarify what exactly we mean by employee advocacy. To put it simply, employee advocacy is a practice whereby a company’s employees will actively promote and raise awareness of the business through their own social media profiles.
However, this doesn’t mean employees merely share company content. Employee advocacy requires a much more active role on the part of the employee, with unique user-generated posts and content that build organic traffic.
So, now that we know what employee advocacy is, how can it benefit your business? Find out below.
Brand Awareness
The first and most obvious benefit of employee advocacy is the opportunity it can offer to build brand awareness. As a business, it is essential that you spread the word about the products and services you offer. However, doing so through your business social media profile alone will limit your potential reach.
By using employee advocacy, you will be able to significantly increase the reach and scope of your brand messaging and will be able to reach new customers and demographic groups. Social media companies deliberately limit business reach to convince people to pay for promoted posts. Using employee advocacy is an effective way to circumvent this and maximize results in an affordable way.
Building Trust and Reputation
Building trust and improving your brand’s reputation is essential if you want to see your business grow and be successful. Without trust, customers are more likely to opt for one of your direct competitors and you’ll never be able to attract and retain a loyal base of customers.
Employee advocacy can be an extremely effective way of building trust and reputation. Each post will essentially serve as a testimonial, convincing potential customers and business partners that your company is reliable and legitimate.
Engaging Employees
Increasing brand awareness and building trust and reputation may be some of the more obvious benefits of employee advocacy, but there is an additional benefit that may come as a surprise.
By getting your team involved with employee advocacy you will be able to engage with them far more effectively and make them feel more connected to your business. This will work wonders for staff morale and employee satisfaction and could increase your employee retention rates and productivity levels.
Conclusion
Employee advocacy is essential and can help you raise brand awareness, build trust and reputation, and engage with your employees to improve staff retention rates and productivity. Implement an employee advocacy strategy to reap these incredible rewards.
