Local SEO is perfect for small businesses because it doesn't matter if you're in a big city or a small town. You can still get found on Google!
People searching for local SEO services within their local area are looking to take immediate action. They want to see your website pop up at the top of the search results, and they want to find you quickly.
Local SEO tips for businesses without any physical location
Take advantage of local SEO tips to boost your search traffic. Opportunity is everywhere. Make sure you are looking at local search opportunities.
1. Every business needs a Facebook page
Facebook is the most crucial search engine in the world. It's where people go to find things. All types of things are available: products and services, jobs and events, funny videos and articles and all sorts of other stuff. Facebook is how people decide what they're going to do with their time.
If you're not on Facebook, you're missing out on half your potential customers. And if you're on Facebook but no one has told their friends about your business, or there's no link between your business and your actual product or service, then even more of your potential customers are missing out on you. Every business needs a Facebook page.
There's a common misconception that you shouldn't bother creating them because you don't have a physical location to show in Google Local listings. But having a Facebook page is an integral part of local SEO for businesses without any physical location.
2. Gain the trust of the locals in your ‘neighbourhood'
You have a business, but you do not have a physical location? Well, it is not a problem nowadays. Everyone has a smartphone, and you can always open your doors for your clients on the Internet.
But how to get clients in a place where there is no physical presence of yours? The answer is simple: find the people who live near you and try to get their trust.
This article will give you some tips that will help you “get acquainted” with the locals in your ‘neighbourhood'. You need to be proactive and creative here because, at first sight, it seems an impossible task. But don't worry if you are different from others, this is what makes you unique, and only YOU can make this happen.
If you want to accomplish this, you first need to start by building a solid profile on Google+ and on Facebook to establish yourself as a legitimate business. Next, you need to create a local citations campaign that will help you rank for local keywords in search engines like Google and Bing. Lastly, you need to optimize your website for mobile devices and your blog posts for social media sites like Google+.
3. Focus on search intent rather than keywords to get your foot in the door
Search intent is what people are looking for when they search. It's the reason they are searching.
Google thinks about search intent in four ways:
- What are they looking for?
- How authoritative do they want it to be?
- Is the information correct?
- Does it have enough to answer their question?
If you have a local business with no physical location, each of these questions presents a unique opportunity to rank well in Google Maps. The reason for this is simple: Local companies with no physical location can dominate Google Maps searches for any keyword because there will be no other local businesses to outrank you.
4. Use Yelp to get around the unnecessary detail around the physical location
Yelp allows you to add a description and photos of your business and gives you a link to your website (if you provided one).
The description field on Yelp is relatively long. It gives you enough room to get your business name, phone number, address, hours of operation, and any other information about your business that might be useful. This will be enough information for people looking at your Yelp profile and don't know where you're located.
Yelp doesn't provide a schema for its listings, but it does allow you to create a listing without an address, and it provides an API that will enable you to change your address at any time. If you're willing to put in some effort, you can get Yelp to display an address for your business on Google My Business (as well as on other sites).
5. Evaluate the competition, is there room for growth?
It is vital for businesses that don't have a physical location, such as a service or an online store, to consider the competition and determine if there is room for expansion.
The competition can be analyzed in two ways: finding out who your competitors are and what distinguishes your business from them. Find out which keywords you can use to get traffic and how much of it is available. It's also crucial to see which of your competitor's ads are working best.
You can start by creating a list of keywords that describe your business and the services you provide. Once you've made this list, you can search for them on Google Trends to see how popular they are. Also, you should research where your potential customers are hanging out online – what social networks they're using, what forums they're frequenting, etc. – so that you can target these places with the appropriate ads.
This will help you create a campaign that would achieve better results than blindly running ads on Google AdWords.
6. Interact with customers on different social media platforms
If you want to raise awareness about your business, make sure that people find your brand name online. You can do this by allowing customers to see you through a search engine, as well as through a social media platform.
Many businesses focus on expanding their customer base by advertising on Facebook, Twitter, Instagram and Pinterest. However, they forget that these social media networks are now widely used by local businesses as well. They can help you reach out to customers in your neighbourhood, as well as those who live across the country.
The following are some suggestions for businesses that do not have a physical location:
* Create a Google+ local page and update it regularly to increase your visibility in search engines;
* Use Twitter to update your followers on new products or services;
* Engage with customers on Facebook by posting pictures and videos; and
* Offer freebies and discounts to get more people to like and follow you.
7. Make your business name stand out
The Internet has become a new platform for businesses without any physical location or office. You can find them online and hire them to do business with you. If you are the business owner of such a business, you need to know how to lure your customers and make your products and services stand out from the competition.
To do that, you have to focus on local SEO tips, which are very important in bringing traffic to your website. Many local optimization techniques will help you boost your site's ranking in Google results. You have to conduct an effective search engine optimization campaign, which will help bring more visitors to your website.
You can rank in Google without a physical location if you research and write a helpful business description. The most consistent way to get visitors to your website (assuming you know what you're doing and how Google works) is to focus on getting local traffic.