Do you want to transform your online business? Incorporate SEO marketing strategies to drive traffic to your site.
If you have an online business, your main aim is to drive sales to increase your revenue and expand. But this doesn't come easily because the competition is stiff in the eCommerce sector. As such, you must strategize how to gain the upper edge against your competitors; the best way is through SEO.
Before discussing how to use SEO and its benefits to your business, let's first understand what SEO is.
What Do You Understand by SEO?
SEO is short for Search Engine Optimization. And it is the process businesses use to gain free and organic traffic on their website. Simply put, it helps increase your business visibility on the web, thus allowing you to attract and gain more customers.
The two commonly used types of SEO include:
On-page SEO
Just like the name, it's the activities you undertake to optimize the content on your site. This involves using Meta descriptions, meta titles, applying keywords in the context seamlessly, images, and the proper headings.
As such, you must conduct keyword research and use them to write quality and informative content. You must also link other articles on your website, referred to as internal linking, and optimize your meta description and images.
Off-page SEO
These SEO activities take place outside your website to improve your site's ranking. It can be guest blogging, backlinking, and analyzing your competitors to understand what they are doing to rank better. You can also use ads or release a press release.
6 Ways SEO Marketing Can Transform Your Online Business
If you have an online business, you know how competitive the space is, and you must do everything to ensure you appear in user's search results before your counterparts. The best way to do this is through SEO marketing.
1. Helps Reach Thousands of Internet Users
There are thousands of users on the internet per second, with the majority using the Google search engine. If your business has established an excellent online presence, then the chances of your business appearing on their search results are high.
You can amplify your chances by incorporating SEO when marketing your products and services. This involves writing product descriptions and optimizing them with keywords, internal and external linking, and images. SEO product optimization gives you a higher chance of attracting your target customers. It also increases your chances of conversion.
2. Boosts Conversions
Compared to traditional marketing, where people use ads, print, and phone calls, SEO marketing has a higher conversion rate. It is estimated that SEO can drive a conversion rate of 14.6%, while traditional marketing strategies achieve a conversion rate of 1.7.
3. Prospective Customers Ignore Paid Ads
Although many companies use paid ads in their businesses, they do not depict credibility, so many people tend to ignore them when they appear in their search results.
What does it mean for the person using SEO in their business? There are more chances of people clicking on your website if it pops up organically, irrespective of it being below the paid ads. However, you are required to apply better strategies and put more effort into your SEO campaigns.
4. Enhances User Engagement Rates
When your website is SEO optimized, there is increased traffic. Therefore, if you offer quality content that provides value to users, they will spend more time browsing through your site. This eventually results in more conversions and increased revenue.
It is believed that the more customers spend time on your website, the better they connect with your brand, thus increasing the chances of conversion. That said, ensure your site is user-friendly, and all your products and services have descriptions and are optimized with quality images.
5. Use Local SEO
If you have a local business, then you must incorporate SEO into your business's online site to target those local customers. This will give you more visibility in your region. This is because when users search your products and services, your local business will appear in the search results, meaning there is a high chance of them making a call or visiting your physical outlet if you have one.
Thus, you must implement a solid local SEO strategy to ensure that you appear on the first pages after a Google search.
6. Technical SEO
Technical SEO also plays a massive role in transforming your online business. Technical SEO is achieved by enhancing user experience by improving your site, thus making it easy for your visitor to navigate.
You can do this by improving site load time. People want to visit websites that provide the information they click on instantly. If your website takes forever to load, they will exit and click on another that loads faster.
Site load time and meta description work hand in hand because the metadata will capture their attention, and keeping them interested depends on your site's load time.
Is your website mobile-friendly? Ensure that your website is accessible by phone because most people access the internet via phone.
Check for errors and correct them instantly. A simple error code on your site can make you invisible on the web.
Do not attempt to confuse the search engine. For instance, if two posts on your website have the exact seed keywords, the search engine will read and determine which is better. Yes, both will be visible, but they will steal attention from each other. Why not combine the two posts into a single post and ensure all the traffic heads there?
And lastly, audit your website, and if you find two posts have the same content, you can delete them or edit and publish them anew.
Final Thoughts
SEO marketing can help transform your online business in ways traditional marketing never could. Through SEO, more and more people have the chance to see your products and services, and it's not a wonder to get international orders. It will also help you drive more traffic to your website with a high chance of a conversion.
So what are you waiting for? Incorporate SEO marketing in your online business and watch it soar?
