Who wouldn’t want to leverage a platform where you have around 59% of the audience present from around the world? Therefore, social media sites like YouTube, TikTok, Instagram, Pinterest, and Facebook can be spectacular for businessmen to grow their businesses.
Of course, as a first-timer, you may be a little timid about where and how to start on social media. For instance, if you want to expand your brand through Pinterest, you may wonder how to grow Pinterest followers. However, what applies on one platform usually applies on the other, and once you create your account and put your first engaging post, there’s no one stopping you from reaching the heights of success.
In this article, we will talk about some effective and practical social media tips that every entrepreneur should know to boost their brand awareness and recognition. Read below to explore!
1. Humanize Your Brand
Prospective customers want to feel a real human-like connection with a brand, which plays a significant role in their buying decision process. For instance, if you reply to your customers sounding like a robot or your social media marketing strategy is solely centered around your business, your relevant audience may not feel a connection.
Therefore, you should use a little informal and friendly tone when communicating with your customers. Try adding some emojis to your comments and posts. Furthermore, use a mix of educational and promotional content, as this will make you sound less salesy.
2. Conduct Budget-Friendly Research
You don’t have to invest heavily in other means to research your customers’ likes and dislikes, such as formal research studies, when you can conduct budget-friendly research through your social media accounts.
You can gather feedback on your recent collection or product launch by simply asking them to share their feedback with you. This feedback can help you tailor your product strategy in the future. Furthermore, you can leverage polls on, let’s say, Instagram and Twitter and ask them to share what they would like to see in your future product launches or even customer service.
Making these efforts will not only make you boost your sales but will also build a more authentic connection with your customers, as they will be able to witness how you care about them.
3. Provide Efficient Customer Service
Social media can be a great platform for delivering exceptional customer service, so you must use it to its full potential. Many retail, service, and hospital businesses are already using social media to provide the best customer service and improve their overall brand image.
Take the example of Netflix. It has an entire Twitter account dedicated to answering customer queries, helping them solve their issues, and even updating them on issues or delays in services.
You should answer every feedback, whether positive or negative and always offer them a solution by taking immediate action. If they DM or leave a comment asking about your business hours or delivery schedule, you must reply to them ASAP. All of this will make you more valuable in the eyes of both prospective and current customers.
4. Leverage Video Marketing
As of now, video content is king and doesn’t seem to fade away anytime soon. Videos get the most traction from the audience since they are more engaging and usually visually appealing.
Therefore, you should try creating high-quality video content for your social media pages. You must keep in mind the aspect ratios and minimum video file size for each social media site. For this, you can do a simple Google search.
No matter what, you should use a good quality camera, lighting, and setup to create an appealing video, which will make it hard for the audience to scroll past. You can check out your competitors’ pages for video ideas and take inspiration from them.
You can also share how-to, tutorial-style, or behind-the-scene videos of your brand, as this will bring your audience closer. Transition videos are also quite a trend nowadays, but this may only be relevant to a few industries like fashion and beauty.
