During 2020, live event businesses lost more than $30 billion in revenue, according to MarketWatch. Technology has been used successfully for many years as part of event management. But it’s now taking on a bigger role and will make event businesses even more revenue.
Get a chatbot
Chatbots are being used at events to answer attendees’ queries, provide updates, and sell tickets, merchandise, and similar. Forbes estimates businesses lose $62 billion every year due to poor customer service. Having a live chatbot to provide customer service and support will reduce the number of complaints your event and business receives, meaning you’ll retain more cash.
A live chatbot is also cheaper than paying customer service agents to work at every event. This is because they can provide automated responses for some of the most common types of queries, such as ‘what time will the show end?’ and ‘where’s the nearest loo?’
Live stream events
79% of people say that events need to provide live and virtual attendance options. Live streaming your event is a great way to reach out to an audience who may not be able to attend events like yours in person, such as a single parent or an on-call medic. Many people who rely on event companies for personal events such as birthday parties, funerals, and weddings want their event to be available to their loved ones all over the world and they’ll pay you more for this service.
Live streaming a couple’s nuptials is priceless for many as it adds to their big day. They’re sure to want the best quality video and sound which will come with an additional price tag. You can even use technology to create a virtual guest book and a chargeable downloadable video of the wedding.
Go virtual
Virtual reality (VR) is a growing trend which 11 million people will use by the end of 2021, according to Finances Online. VR brings events to life and provides an unforgettable experience.
Providing you promise state-of-the-art VR headsets, engage with your audience, take over their senses, and utilize the latest software, you’ll be able to charge a considerable lot more for your event then you would for a bog-standard technology-free get together.
Event businesses need to make as much money as possible. Technology is a sure fire way to entice customers in, sell tickets, and earn cash which is why your next event must include it.
