When people think of marketing, it's easy to get caught up in the latest hottest trends and forget the tried-and-true methods that still work incredibly well.
For example, solo ads are incredibly effective, yet so many marketers shy away from them because they aren't aware of how they work or how to use them effectively. To help you learn more about this powerful tool and whether it can be helpful to your business, here are 9 reasons you should try solo ads for business success.
1. When in doubt, do what everyone else isn't
Many businesses look at other companies in their industry and try to replicate what they're doing. But success, especially on a small scale, often comes from being willing to walk a different path—unconventional and innovative. Don't get me wrong: Research is essential. It's important to understand your target market, know what they're looking for, and make sure you offer it.
But don't just take your competitors' advice as gospel—think critically about what you read. Instead of thinking about ways, you can do something more like your competition (because you can probably already do that), figure out how you can do things differently or better. You can use the best udimi alternative to get the most out of your solo adverts.
2. More data about your potential leads and customers
When you run a solo ad, you get access to precious data. Namely, you learn which of your prospects took action. That's invaluable because it tells you what actions work with your audience and which don't. You can fine-tune future campaigns for even greater efficiency based on that information.
Plus, when you run a solo ad campaign, your lead magnet acts as an additional filter for interested prospects—meaning that those who click through aren't just signing up for a giveaway. They're also providing their contact information so that you can reach out directly and ask them questions about their business and goals (in case it wasn't clear already: Prospects typically love solo ads because they're highly targeted).
3. Great way to connect with influencers
Today's business owners have access to people who can make or break their success. Fortunately, they have a way to connect with relevant influencers. One of these ways is through solo ads.
When you decide to purchase these ads, it may seem that all you are doing is paying for your reach and not building genuine relationships with experts in your niche. However, using solo ads offers some distinct advantages over other outreach methods because you will have time to make genuine connections with influencers.
4. The power of focused traffic
Inbound marketing, in which businesses attract visitors through keyword-focused content, can be a powerful way to generate new leads and sales. But you don't want just any traffic—you want targeted traffic interested in your product or service.
One way to do that is with solo ads, email ads sent directly to potential customers by outside companies. They can help you turn cold contacts into engaged consumers. To run solo ads successfully takes planning and strategy (as well as a big-budget), but they can deliver excellent ROI.
5. Wider exposure for your website or blog
When you use a solo ad, you're essentially renting a list of subscribers interested in what you have to offer. A little advertising goes a long way if you can pull it off right. Hundreds of thousands of people subscribe to these lists, so even if your click-through rate is low, some percentage of those people will see your ad and visit your site.
The difference between Google AdWords or Facebook ads and solo ads is that with solo ads, they come to you (versus buying visitors through another medium). This increases website traffic and leads.
6. A great way to generate leads from scratch
If you're just starting in business, it cannot be easy to generate enough leads to sustain your operations. If you're already in business and haven't found success with other strategies for generating leads, solo ads might be a great place to start.
There are several benefits to using solo ads as part of your lead generation strategy. This is a great way to keep costs low while creating an opt-in list of leads that will follow up with you and eventually make a purchase.
7. Do-it-yourself method
While solo ads may not be your cup of tea, they can still work to get you leads. If you're an entrepreneur on a shoestring budget, try pitching local businesses on purchasing solo ads for their company. A local business will probably value your services more than larger companies and will be more willing to spend money to promote themselves and their business.
They also might be able to offer you valuable insight into how they market themselves and why they chose specific services, which is valuable information for all business owners. While there's nothing wrong with promoting yourself, it's always nice when someone else does it for you!
8. Less competition when compared to email marketing
Although email marketing seems like an excellent option to promote products and services, it is saturated with competition from numerous sources. On top of that, you will be competing against similar businesses and companies and organizations for your potential customer's attention.
Because of that, it may not be feasible to expect great results from traditional email marketing because there are just too many other competitors in your industry fighting for that same attention from customers.
If you use solo ads, you can avoid all those problems and save yourself time and effort by reaching out to customers directly instead of through a platform that many others have used before you.
9. Flexible pricing choices
When you use solo ads to sell your products, you can have them displayed on any site. This way, they are displayed in relevant places and to targeted audiences. And because you can choose to have them displayed anywhere on any given site, solo ads give you a great deal of flexibility.
If a site doesn't work for you, don't place an ad there again! Unlike other forms of advertising where payment is recurring every month regardless of performance (e.g., PPC campaigns), with solo ads, your money only goes towards delivering value – it is not being paid simply for displaying an ad.
Conclusion
If you're looking for a professional yet affordable advertising option, solo ads may be a good solution. In one package, they allow you to utilize two powerful components of a successful online marketing campaign—joint ventures and email blasts.
If you are committed to creating a solid presence on social media, solo ads are one way to get there without wasting your money on frivolous expenses. With these nine tips, you can decide whether or not they should be part of your strategy.
