Offering a free gift is one of the best ways to encourage more sales, increase average order value, and build customer loyalty in your WooCommerce store.
In this step-by-step guide for 2023, we’ll show you how to easily create free gift coupons in WooCommerce using the Advanced Coupons plugin.
Why Give Customers Free Gifts?
Here are some of the benefits of offering free gifts:
- Encourages more purchases to qualify for the freebie
- Increases average order value
- Helps recover abandoned carts
- Builds customer loyalty and repeat purchases
- Grows your email list when used as a lead magnet
- Spreads brand awareness through branded merchandise gifts
What to Give Away as Free Gifts
You don’t need expensive gifts. Useful, relevant small items can be very effective, such as:
- Samples and travel-sized versions of your products
- Digital downloads like ebooks, courses, or exclusive video content
- Branded merchandise, e.g. t-shirts, caps, notebooks, etc.
- Relevant accessories that complement purchased products
Step 1: Install and Activate Advanced Coupons
This top-rated WooCoupons plugin makes it easy to create all kinds of discounts and deals.
First, install the Advanced Coupons free plugin and the premium add-on from your WordPress dashboard.
Next, navigate to Coupons > License tab to enter your license key and activation email to unlock the premium features.
Step 2: Create New Coupon
Go to Marketing > Coupons and click the Add Coupon button.
Give your coupon a title and click Generate to create a code automatically.
Step 3: Add Free Gift Product
Under Coupon Data, click the Add Products tab.
Click + Add Product, search for the gift item, and select it.
Choose $: Override price and enter 0 to make it free. Click Add.
Repeat to add multiple free gifts if needed.
Step 4: Set Rules (Optional)
Under Usage Restrictions, you can set minimum spends or limit to certain customer roles who can use this coupon to claim the free gift.
In Scheduler, select dates when this coupon will be active.
When ready, click Publish. Customers can now enter coupon code and receive the gift!
Promote Your Free Gift Coupon
Let customers know about your special offer using on-site notifications, popups, and email marketing.
Track and optimize performance with Google Analytics or Facebook Pixel.
Offering a well-promoted free gift is a proven way to delight customers and grow your WooCommerce sales. Try it now!
