Want to build an outstanding eCommerce site? Here are the web design tips to help you create a visually pleasing and functional eCommerce website that sells.
Web design plays a crucial role in creating an outstanding eCommerce site. It helps establish your potential customers' initial impression of your brand. Creating a seamless web design that allows customers to navigate your website without a hassle can be a factor for them to come back and patronize your product. But regardless of the products you offer, they can easily be overlooked if you have a poor web design.
Fortunately, there are ways to level up the web design of your eCommerce site. One of these is to hire professional website designers London to do the job for you. Professionals with expertise and years of experience in website design can give your eCommerce site a competitive edge, allowing you to drive more traffic and increase your sales over time.
Aside from hiring experts, below are the other web design tips you can consider for an outstanding eCommerce site:
1. Use The Principles Of Design
While including the necessary practical features in an eCommerce website, some businesses overlook the significance of making them look good. It is a common mistake that you should avoid if you don’t want to lose potential customers.
One of the web design tips you should know is to ensure that you hit all the correct visual targets by following the principles of design:
- Proximity – Link similar or relevant elements by placing them near each other.
- Repetition – Maintain a consistent feel by repeating particular elements, like your business logo.
- Contrast – Use design elements, including color schemes, that don’t clash with one another and aren’t too similar.
- Alignment – Line up your content to make sense and look pleasing.
2. Provide Easy Navigation
One of the web design considerations to remember for your eCommerce site involves navigation. You have to note that not all consumers navigate eCommerce websites using a search bar. There are instances when some of your customers don't know what they like and browse your store like how they do in physical shops.
To make things easy for your users, provide easy navigation. For example, someone starting on your homepage must be able to find their way seamlessly and quickly to the product page of their choice. You can incorporate a highly responsive feature that allows customers to navigate your website without lags. A site map would be a reasonable option so that customers know where they are on your website.
3. Aim For Simplicity
To achieve an outstanding eCommerce site, you might want to streamline everything to make it easy for your customers to browse or make a purchase. For instance, you can use minimalist web design elements to keep your eCommerce site clutter-free and easy to use.
Remember, the easier it is for your potential customers to shop with you, the more willing they’ll complete the purchase and transact with you again. So, always aim for simplicity when it comes to your eCommerce website design.
4. Prioritize Your Branding
Consumers often shop online from well-established brands and not from unknown eCommerce stores with low-quality web designs. To drive sales and build customers’ trust, put some thought into your branding.
Your branding serves as your eCommerce site’s DNA. It defines your brand, how unique it is, and what your business is about. Thus, branding plays a vital role in building connections with your target audience. If your branding is consistent and looks reliable, you can be sure that you’ll get more website traffic in the long run, increasing your sales.
5. Keep Your Target Audience In Mind
To run an outstanding eCommerce site, you should never forget your target audience. Aim to create the best shopping experience so that your customers will keep coming back. One of the ways to achieve that is by making your checkout process easy or using a smooth interface.
If you don’t know where to start, you can always engage with your customers on social media or through surveys. This way, you’ll get real feedback and help you improve your website design based on what they prefer.
You must also know which age bracket your target audience belongs to. If you're aiming for youth, you can go for a playful web design vibe. If your customers are adults, it's best to utilize a simple design. Keeping these in mind will help you gain more customers and boost your business growth.
6. Use Quality Images
When it comes to website design, it’s common knowledge that images can increase conversions, and it’s true in eCommerce. Besides, nobody will purchase any product sight unseen. Therefore, if you want your target audience to buy your products, you have to show them what they’re purchasing via quality product images.
Getting professional product images or having photos of your products from different angles can go a long way to building customer trust. Once consumers feel that your images are reliable, they’re more likely to buy your products.
However, if you provide them with low-quality photos, your consumers may feel more hesitant to purchase one, resulting in lower conversions over time. If you don’t want that to happen, do yourself a favor and use quality images of your products.
7. Be Picky With Colors
Whether you’re just getting started or redesigning your eCommerce site, always remember that colors inspire emotion. In fact, they have a psychological impact on sales before the digital revolution. Understanding the different kinds of emotions that colors may invoke, you can design your eCommerce website to match particular vibes and feelings.
Depending on your target audience and product, you may use colors to invoke particular feelings. For instance, if your store sells eco-friendly products, the color green is a wise choice as it complements the sense of nature.
Conclusion
Your eCommerce site doesn’t need the most extravagant web design to stand out. With a simple and easy-to-use user interface and professional-looking web design, you can be assured that your eCommerce site will be set apart from others.
To achieve that, follow the above web design tips and implement them properly to get the best results.
