Gaining visibility with global search engines such as Google, Yahoo, and Bing has become more challenging than ever in terms of SEO. With search algorithms favoring contextual search results and voice search, bloggers and website owners have been tasked with rethinking their approach to SEO.
Search Engine Optimization is an extremely powerful tool if you use it correctly to optimize your content and make it more appealing to your users. There are several very important ways to use SEO to your advantage:
- Writing blog posts on relevant and trending topics
- Inserting high-ranking keywords into your web pages
- Optimizing product pages and descriptions with keywords
- Using keywords in social media content
- Placing trending keywords into paid ads (PPC)
According to published statistics, Google is dominating the search engine market with over 85% popularity, with 49% of business owners attesting to the fact that organic search results offer the best ROI. Organic search results are directly related to your SEO strategy, meaning that you should optimize your content if you want to attract new leads. Let’s take a look at the benefits of SEO and its role in content marketing, lead generation, and brand visibility.
1. Gain More Indexed Pages
Web page indexing is a major component of gaining visibility on global search engines. Engines such as Google use web crawler bots to scour the web for new web pages on a second-to-second basis. With fresh content being uploaded to your website and that content having the right keywords, you’ll gain more indexed pages under your domain name.
This will improve the ranking of your pages overall and make it more likely for people to visit your site. More importantly, it will add to the credibility and trustworthiness of your website, given that so many of your pages are properly indexed and “verified” by Google or its equivalent.
2. Relate your Brand to Certain Keywords
Whether you work as a SaaS platform, blog about your travel, or sell items through an online storefront, you’ll want customers to know what you’re doing. A great way to do that is to simply target the keywords related to your industry. For example, if you’re selling jewelry online, you’ll want to target and use the keywords related to jewelry, quality jewelry, jewelry sales, etc.
You can use essay examples free to get a good idea of how to write short-form and long-form essays and articles for your site’s blog section. This will help you create original content relevant to your target audience which will in turn help connect your brand with said keywords in an organic way.
3. Entice Content Creators to Backlink to You
Backlinks to your website represent the links you’ve created that are considered by other websites to be of high-enough quality to be included there. The most popular websites for backlinking are Forbes and Medium, among others, due to the sheer diversity of their content. When you create quality content and optimize it for SEO, other sites and content creators will take notice.
They’ll go out of their way to include your links on their websites as valuable resources, something their audience can and should check out. By using the right words and phrases throughout your website, you’ll convince others of how knowledgeable and professional you are in your content creation efforts.
4. Offer Fresh New Content to your Followers
Lastly, one of the most important but often overlooked benefits of SEO efforts is the fact that you’ll offer more relevant content to your visitors. Keywords which are trending are popular for a reason, and integrating them into your content will mean that you’re a part of that trend.
You can use high-ranking keywords not only in your content but also in URLs, calls to action, metadata, and even multimedia alt-tags. The more you use healthy, quality keywords in your website, the more valuable it will become to existing and cold leads.
Harnessing the Power of SEO
Whether you’re an independent blogger, an eCommerce store owner, or the marketing executive in your company, you need to pay closer attention to SEO moving forward. Regardless of how quality your products or services may be, at the end of the day, organic search results will contribute greatly to your bottom line.
Consider these benefits when you weigh whether you should invest in SEO, and you’ll start noticing changes in your content’s performance.
