Marketing can have a huge impact on your business. Therefore, you want to make sure that you are doing it right. With many old school marketing techniques costing a small fortune and not providing you return on investment; business owners must be aware of marketing techniques that are no longer profitable. To help you out, we will be providing you with some marketing tactics that we recommend you avoid.
Don’t Create Content For The Sake Of It
One of the worst things you can do as a business is to create content for the sake of creating content. At Absolute Digital Media, we believe in creating fully optimised content for your business that will improve rankings. This means that keyword mapping files and content gaps will be conducted to ensure the content brings value to your website.
Avoid Cold Calling Where Possible
Though it may seem tempting to use old school marketing techniques, it is important to make sure your marketing tactics are profitable. Cold calling is an old school marketing tactic that can no longer bring value to your company. Though there may be some benefits to this, you are less likely to see a return of investment with this marketing technique than you are with blogs and other elements online. Therefore, it is important to make sure that you are avoiding using this tactic moving forwards with your marketing efforts.
Look At Trends And Adapt With Absolute Digital Media
As a business, you want to make sure that you are on top of each of the trends. By ignoring these trends, you could be missing out on the perfect social media marketing opportunity. Whether it is a meme that you can use to promote a product or it is a hashtag that is trending at the moment, you can capitalize on these. By using SEO agency absolute digital media to monitor your campaigns, you are able to make sure that you are capitalizing on every marketing opportunity across several different social media platforms regardless of the size.
Avoid The Trap Of TV Ads
Another marketing element that you should avoid is the trap of TV ads. These can be an expensive form of marketing that can give you a very minimal return on investment on each advert being shown. By putting your marketing budget into online marketing instead of TV advertisement, you are likely to see a much higher return of investment and increased conversions. Alternatively, you can use the budget from the TV ads to advertise on other platforms such as Youtube, this will directly link back to your website and make your business stand out by spending a fraction of your advertising budget.
Keep Email Marketing Simple
Spamming your customers with email marketing is a huge mistake when it comes to advertising. This can decrease the number of people willing to click and open your emails and can lead to a negative perception of your brand. Therefore, sending out emails consistently without spamming inboxes can provide effective marketing without looking spammy. It is also important to implement testing when it comes to email marketing to make sure that your emails are working productively to showcase your business in the best possible light. Though it can take time, this is a marketing effort that will provide you with the best return of investment.
Don’t Pay The Money For Billboards
Similarly, to TV ads, other marketing efforts do not prove as profitable. One of which is paying money for billboards. Depending on the location, this can cost a lot of money with a very minimal return of investment. Therefore, paying for other marketing techniques such as influencer marketing would better suit your budget and make it stand out in the long term to benefit your company. In addition, marketing such as billboards can be affected by the weather meaning that your advertisement could become unstuck from the billboard meaning that you could be wasting valuable marketing budget.
Don’t Look For Spammy Backlinks
With many companies out there opting to use PR and guest posting to get their brand out there, it can be tempting to cut corners and post content on the first site that you find. However, this is a marketing tactic that you should be avoiding. Not only can it affect the trustworthiness of your site, but you could also be opening yourself up to a penalty from Google for spammy backlinks. By making sure that you are posting content on the right pages, you can improve your E.A.T rankings as well as your rankings by extension.
Whether you have been using some of these for a long time or you are just starting out with your marketing campaign, there are several ways that you can continue to benefit from avoiding these marketing techniques in favor of modern online marketing techniques.
