With the new year approaching, there is one thought in every web designer. How can they make their website 2023? By the beginning of the Christmas spirit, their quest for modern web designs also commences. The digital space is dynamic and susceptible to change every day.
It has a direct correlation to the changing dynamics of the human psyche. They can never like one particular thing for more than a few days. That is why you see the trends changing so often.
That is why web designers are jumping on the bandwagon to find the next trend when it comes to the website.
- What is appealing to the audience now?
- Are they still liking minimalism or color the new addition?
- What aesthetic is trending in social media?
If you are a web designer, too, here are some of the modern web designs of 2023 that you could be looking into.
Modern Web Design Trends
These websites are now winning in the digital marketing space with their design ideas, color schemes, and details. So, let’s take a deep dive into the categories and what exactly is appealing to the audience now.
1. Illustrations Replacing Photography
Whether you are looking for a minimalist web design or a vibrant one, photographs are a big part of subtle storytelling. However, people are starting to love the illustrated version of reality, from the skyrocketing success in the gaming industry to the virtual concerts by singers.
It could be the exaggerated detailing and how everything looks better when illustrated. Therefore, web designers have started to add a pop of color to attract the eyes.
Research says that any designer has 50 milliseconds to impress an audience and keep them on the webpage. An illustrated website is a good way to utilize that fraction of time.
2. Monochromatic Is The New Black
Monochromatic design is another modern web design that could bring the audience to the page. This monochromatic design started creating quite the hype because it helped with brand recognition, especially for eCommerce web design.
Monochromatic is a minimalistic design that is clean and simple. The unique element is the color that represents the company. This color is a common factor in any other marketing campaign, from the company logo to the Instagram feed.
This helps your audience scroll through the website with much ease and creates a distinct memory with the color.
3. Neomorphism Design For The Web 2.0
Another new trend that follows the footsteps of minimalism. But you can call it a love child between minimalism and vibrancy. Something which is easy on the eyes and too much but is not bland.
This design is represented with mostly shadows and some defined figurines and colors. The rest of the page is plain white to give it that clean look. The design is consistent throughout the webpage.
This design emerged after the prominence of Web 2.0, and it follows the pattern of the audience wanting nothing more than what they have asked for.
4. Embedded Videos Telling A Story
The attention span of every viewer is slowly depleting with the increase in entertainment. Therefore, video storytelling on the front page of your website is an immediate hook factor.
Designers are adding these elements through shooting videos or even micro animation to cover the negative spaces of the page. Animation is already a big part of website designing, but according to the latest prediction of 2023, micro animation will help to make web pages more lively and engaging.
5. Gradient Colors For The Vibrancy
Gradient colors come slightly off track from the minimalist designs, which everyone is so on board with. In fact, it is quite the antithesis and demands playing with vibrant colors on the home page.
If you do it right, this design can bring excitement to a bland eCommerce website design. You use modern colors to bring vibrancy and give your audience something pleasing to look at.
You just have to pick the color scheme carefully. If you want more information on this matter, color schemes, and website design ideas, visit RSLOnline.
Choose Your 2023 Trend
Now that you know some of the popular modern web designs which can refurbish your website for the coming year, do not waste any more time.
It is time to take a long hard look at your website and brainstorm new strategies. No matter how good the previous website was or how much traffic it yielded, digital marketing change is inevitable.
