In the virtual world, every device is identified with a unique set of numbers, which we call IP addresses. But this isn’t often enough to enter some areas of the internet where you need to use proxy addresses.
A proxy is also important in many businesses, especially in digital business. In this guide, we will introduce you to proxies and their use cases. You will also find Proxy Market Research by Proxyway, which will help you find the best proxy service provider. Check the Proxy Market Research 2022, and let’s get started.
What Is a Proxy?
To understand proxies, you first need to know about IP addresses. An IP address is a string of numbers to identify your device on the internet. Whenever you make a connection request to a web server, your IP address is registered on the server as the sender. When the data gets back from the server, it reaches your device using your IP address.
Now, if you don’t want to let anyone know your address, you need to have a middleman somewhere on the street. A proxy is that middleman, which is nothing but a different IP address. When you use a proxy, all your requests are routed through the new address. The same happens when the data gets back.
What Are the Use Cases of Proxy?
Proxies are mostly used by two groups. One is individuals who just want to access location-restricted content. Another group consists of people that use proxies for business purposes. In this article, we will focus on the business use cases of proxy servers.
- Market Research
No matter what you wish to throw in the market, you need to do proper research about the pricing of the competitors, user analysis, and many more. Collecting all this information manually might take a lot of time and effort. You can use web scraping with rotating proxies to gather all the necessary information much faster.
But sending multiple requests from an IP address might cause a ban. So, you will need proxies to research the market.
- Price Monitoring
This is a part of the market research, where you will monitor the price of your competitors to come up with an intelligent decision. When you launch a product in the market, you need to give it a reasonable price tag to sustain it in the market. For this, you need to know the price range of products from your competitors.
Automatic crawlers might help you in this regard, obviously with the help of proxies.
- SEO Monitoring
Proxies are highly used in monitoring the SEO performance of your websites. Besides using keyword research or rank tracking, many use proxies to analyze the SERP of your web pages.
You can also gather a lot of SEO data for analysis using proxies.
- Ad Verification
Ad fraud is a very common incident in the industry. The ad you run for a purpose should be seen from the places you opt for. But how do you know whether your ad is being seen in that specific location without physically visiting it?
The best way is to use proxy servers and change your IP address to that location to check whether everything is running fine.
- Travel Fare Aggregation
This is a part of web scraping, where you collect necessary data from websites using automatic crawlers. Gathering all the information lets you analyze them and come to a decision that is impacted by several factors.
- Cybersecurity
A proxy server can work as a firewall to your website. These servers can prevent anyone willing to bombard your web server with numerous connection requests or use your information with an evil intention.
You can also ensure the great speed and performance of your web server using proxies.
How to Choose the Best Proxy Service Provider?
As we have already mentioned, Proxyway tests popular proxy service providers and publishes its Proxy Market Research report annually. You need to check the report of this year to find out the best proxy provider out there.
Conclusion
We hope you now understand what a proxy is and how important it is to run your business. The proxy you use should be capable of hiding your identity online and getting you where you need to be.
