The ability to communicate with customers in real-time while they're out and about is provided by Snapchat for marketers. It works exceptionally well for regional advertising and creating engaging, interactive storytelling.
Many business owners believe that Snapchat appeals to younger consumers. Since 90% of monthly active users worldwide are between the ages of 13 and 24, and 75% of Snapchat participants are between the ages of 34, this statement has some substance.
Snapchat is a new marketing channel worth testing because of how many people it may reach, especially for firms trying to engage younger customers.
Thus to achieve desired results, Pearl Lemon Group is here to assist you as Snapchat Marketing Agency in London, UK. The agency has mastered what it takes to drive a brand's success on the platform. We offer an end-to-end service from strategy and planning to creativity and execution.
Benefits Of Snapchat Marketing Agency London
Snapchat has successfully captured the attention of people between the ages of 18 and 34, with an aggregate of 18 visits each day. Instagram, which Facebook and Facebook-owned, has “copied” the functionality of Snapchat, a momentary messaging app.
Would utilizing this opportunity benefit your business?
While some businesses and brands have been utilizing Snapchat to engage with their target customers, others are understandably hesitant to handle a second network's social media advertising needs. The good news is that it has a pretty low degree of commitment. Let's analyze it now.
1. Boost Traffic
Snaps have an extremely short lifespan. After clicking on a photo or video you've received, it suddenly disappears. Although it can seem to be relatively ineffective, it can boost traffic. Images created with the goal of disappearing have a sense of necessity since your audience does not want to miss them.
Utilizing them to customize the content, highlight discounts, and advertise fun events might help you attract customers to your business.
2. Raise interest
This is perfect for marketers that want to use events as part of an integrated campaign, emphasize their corporate culture, or arrange events themselves.
Making custom filters that consumers may utilize is possible because of Snapchat's on-demand geo-filter feature. It encourages interaction, whether visitors or employees at a company when people take pictures using your filter and submit them to any place they choose.
The Snapchat Marketing Agency in London has everything you need. Our professional team of content creators and social media experts will create the perfect campaign for your business.
3. Promote brand awareness
Many renowned businesses utilize Snapchat to sell their products since it's a tried-and-true tactic. Since Snapchat has more than 265 million daily active users, it may help you reach a broad audience. It doesn't matter if you're employing funny ads, attractive filters, or engrossing stories—this is true.
4. Establish trust
There are different ways to interact with your audience than just posting material to Snapchat. It offers them an opportunity to respond and contact you directly. In contrast to other portals, only you and the person messaging you can see if you are responding, making it easy for you to avoid them.
That's not a wise move. Use Snapchat to individually answer your fans' messages and make them feel special. According to 68% of the respondents, consumers discontinue using a particular brand because they think the company doesn't appreciate them. You may express your worry for them by replying to their messages and showing that you are interested in what they have to say.