Video is one of the most important content types for businesses. It’s the best way to communicate a story, increasing your audience's chances of engaging and converting. When done right, video can yield an impressive return on investment.
Whether you want to spruce up the testimonials videos on your website or produce a new advertisement for your brand, a good video production team can help you reach your goals and see your results. We help you narrow down your search by sharing the 7 most essential things to look for when choosing a video production company.
Experience
The best video production company should have decent experience. More important than years in business are accomplishments, high-quality work, and clients served. Pay attention to the lightning, resolution, and how professional the videos look.
Check the testimonials from previous clients and look at samples of their previous work. For example, if you are looking for the best video production company in Dubai, you can ask to see their portfolio, so you can check some of the agency’s work and gauge if their quality and style are up to your standards.
Niche Specialization
Think about what makes the company stand out and what they do better than everyone else. This can be niche-specific such as explainer videos or unique in regard to their production competencies and skills. For instance, a company could be highly proficient in broadcasting live videos or drone aerial shots.
If you can find a video you like that matches the quality and style that you want to accomplish for your video, it’s a good sign that the company in question is capable of taking on your project.
Company’s Culture
It’s important that the video production company you hire is a cultural fit. You should be able to build a partnership based on the same values. This will ensure that the videos the company creates and how they do business will accurately represent your company’s culture too.
So, it’s crucial to find out if the production company is on board with your ideas and beliefs and understands your business before hiring them.
Professionalism
Hiring a video production company goes beyond video quality. You will collaborate closely with the team to develop a concept that works best. So, you need a friendly team that has integrity and will stay committed to representing your brand in the best way possible.
They should be able to offer relevant, creative ideas, be engaged, and give you genuine feedback on what works and what doesn’t.
Affordability
As with just about everything in business, your final choice on whether you will hire the video production company or not will heavily depend on the cost. Usually, the price is determined by the amount of time the team will spend on the project. The fee may be broken into day rates for the shoot and hourly rates for pre- and post-production.
Be sure to ask the company in question for an accurate quote upfront. It’s a good idea to get a quote from several production companies and compare that with their services. Then, compare the quotes with your budget. The ultimate goal is to find an affordable production company that will produce a high-quality video and get the results you are hoping for.
Clientele
When evaluating a company, it’s wise to look at its past clientele. For instance, if you work for a large enterprise, a one-man-band video production company focused on local ads will likely not be able to scale up.
On the other hand, if you’re a small business, your budget may not allow you to hire a big production company that typically works with large companies.
Streamlined Production Process
Familiarizing yourself with the company's production process will give you a clear picture of the time and effort the team will dedicate to your project. This will help you figure out how much of the heavy lifting the team will do and how much you’ll be left with.
When inquiring about the step-by-step process, consider whether they have a professional scriptwriter in-house, what type of equipment they provide, and whether they have access to talent if needed. Also, inform yourself about any specialty services you might need and learn as much as you can about the editing process steps.
Final Thoughts
When you decide to collaborate with the best video production company, there are many things you’ll have to consider to ensure you’ll get a successful video.
Your chosen video production company should have solid experience, a streamlined production process, and show enthusiasm to work with you. Last but not least, you should ensure that the company fits within your company’s culture and budget.
