Up until 2020, most U.S.-based influencers and corporations were uninterested in TikTok. While the app has surpassed one billion downloads by February 2019, many of these users were from countries other than the United States.
However, as the COVID-19 epidemic of 2020 approached, an increasing number of people in the United States signed up for TikTok accounts to help themselves pass the time. TikTok announced the creator fund in July 2020, giving influencers and companies the option to form partnerships and earn money from their videos. Flash forth to now, and TikTok is the most popular social networking site on the app store.
So, with TikTok's spectacular ascent, businesses would be wasting an opportunity if they ignored it in their marketing plan. Getting the grip of this new application isn't always simple for newbies, which is why many users resort to TikTok growth companies to assist them to get TikTok followers and grow their presence. Add to the reality that becoming viral on TikTok may frequently appear completely random, and you've got a lot of challenges for your social media team.
And if you're looking for help, we've got it. Keep reading to learn how to develop a marketing plan for TikTok.
Recognize Your Audience
Compared to other social networks, TikTok has a younger audience. With 60% of consumers aged 16 to 24, it's critical to comprehend the specific barriers and challenges of appealing to Generation Z.
It's also worth noting that by 2022, Gen Z will account for 74 million individuals in the United States, effectively making it the largest age group in history. So, how do we target this demographic with our digital marketing efforts?
Although many individuals mistakenly believe that generation Z consists solely of kids, this is not the case. Coming after the Millennials, Gen Z is made up of those born between 1997 and 2012. This means that the oldest members of Generation Z are in their 20s, a group many businesses want to target, and perhaps even yours.
For that reason, recognize your audience on the platform and provide them with tailor-made content to address their wants and needs if you want to successfully grow your business on TikTok.
Make Use Of Hashtags
Just like most social media platforms nowadays, hashtags play a big role in the content that appears on the FYP (For You Page). When utilizing TikTok for an advertising campaign, trending hashtags will be grouped and presented on the discover page, therefore it's critical to pay attention to these terms.
While many users will incorporate any trendy hashtag in the title of their TikTok video, that's not always the ideal strategy for increasing clicks or brand recognition for marketing purposes. Instead, you should be judicious as to which hashtags you use. The easiest approach to accomplish this is to look at other videos with the same hashtag, identify trends, and try to duplicate them in a manner that reflects your brand.
Make Contact With Influencers
Whenever it comes to digital marketing, especially TikTok, it's no wonder that influencers are everything. Big creators such as Charli D'Amelio, Dixie D’Amelio, and Addison Rae are only just a few examples, and yet these influencers have followings in the millions. So, if you truly want to increase your exposure, reach out to a video producer who already has a significant following.
Reaching out to TikTok's youth audience may be difficult, especially because many of these viewers are accustomed to skimming through commercials regularly. Businesses must build stronger connections with larger content providers rather than launching a marketing effort on their own. Giving out PR packages are among the most effective methods to do this.
Influencers may easily sample new items and market them to their audiences using PR packages. To acquire these deals, many content producers bargain with sponsors. In exchange, makers will create advertisements and unboxing clips to promote the items.
Make Use Of TikTok’s Effects
One of the most interesting things about TikTok is its collection of visual effects, which you can use to make your videos more fun and engaging. While they may appear irrelevant to advertising, they may be an effective technique for increasing views.
Now here is the deal: if you find a video with a cool effect, you can follow the link on it to activate it. You'll be sent to a different page with references to additional videos which use the same effect. Many people will be intrigued by the thumbnails and will click on them out of pure curiosity. If a company can get its content on some of those explore pages, it may significantly enhance its views.
Final Thoughts
Celebrities and brands have taken TikTok by storm, mostly because they're able to use it to form collaborations and even advertise their new films, products, and more. It's a new way to interact with your audience in a live environment, which is something that celebrities have been doing in other applications for years. TikTok can be used by businesses, but you must be aware of the culture before marketing your brand.
