There are just a handful of tried-and-true digital marketing strategies that can be used successfully by businesses of every type and in almost any industry in today's hyper-connected digital world, where customers are as widely distributed as the channels via which they can be reached.
Search engine optimization is one such strategy. SEO, or search engine optimization, is the process of improving a website's visibility online by increasing its position in a search engine's organic search results in relation to a keyword or set of keywords that are relevant to the company.
The greatest part is that you don't have to go crazy with your advertising spending to do any of this. Although much has been said about SEO and its benefits, we will explain why we think it is essential for all online businesses today.
Increased Web Traffic
One of the primary aims of search engine optimization is to boost traffic to a website. Think about this for a second: 30% of people who use Google Search will click on the #1 result, and a slightly larger number of people will click on your site if you move up just one slot in the search results. Many marketers consider the ‘Featured Snippet,' also known as position #0, since it displays before the top-ranked Site, to be the holy grail of search engine optimization.
This is material from a blog's landing page that directly addresses a topic people have been trying to find a solution to online, and it may significantly increase your organic click-through. So, you should take advantage of all available SEO opportunities if you want more visitors to discover your website via a search engine. The results will put you in the top five, if not in the first place.
As your competitors are probably also spending on SEO, you should do the same. Those that put the most effort into search engine optimization usually end up ahead of the competition in the rankings and take a larger piece of the market. The aforementioned data shows that absence would be disastrous, particularly if your rivals are already there.
It is important to first recognize your rivals, assess their strengths and weaknesses, and build a positive reputation online. Next, prioritize the quality of the user experience you're offering by making sure your site is quick loading and optimized for mobile devices.
A high Google page rank sends a message to potential customers that your company is among the finest in its field. Website rankings aren't determined arbitrarily by Google's search engine. Criticism, page views, and visits are all taken into consideration.
When a company is buried deep in a search engine's results page, consumer confidence in the brand is low. They may second-guess working with you if they infer that you lack the necessary competence in the field.
Improved User Experience
The quality of your website's user experience may also improve if you use SEO. You may construct a great website that is also search engine optimized if you take the time to generate meaningful and high-quality content, add backlinks, strive to make your site faster and more responsive, and improve every page.
Search engine rankings are in part determined by how easily a site may be navigated and how well-organized its content is.
The use of SEO may result in an increase in conversions. If you are able to drive more visitors to your website, that should translate into an increase in the number of leads that are converted into customers.
If just two percent of site visitors end up making a purchase, a rise in monthly traffic from 10,000 to 50,000, for instance, would result in an additional 800 transactions.
When it comes to digital marketing methods, most people think of short-term gains, but SEO is the exception. A well-rounded SEO plan encompassing everything from keyword research, link building, content marketing, on-site SEO, etc., puts your company’s website and online presence up for long-term success and sustainability. More and more benefits will accrue the longer you include SEO strategies in your digital marketing plan.
There are a large number of ways in which your website will improve over time, including improved visibility in search engine results, more positive reviews, and a more developed social media profile. SEO is the best long-term investment for your company since you can evaluate the data and reporting analytics to see for yourself how much more revenue you're bringing in.
Now more than ever, the internet is the first place people turn for information. We all know that a strong online presence is crucial to the success of any business. While some may argue that investing in paid advertising is the quickest way to get a website to the top of the search page, SEO is your best chance for maintaining a high ranking naturally over the long term.