If you’re looking for one of the best ways to promote your business, brand, service, or product to younger generations, such as Gen Z or millennials, then you’ve definitely come to the right place!
In this article, we help you learn what a youth strategy agency is, the benefits of hiring them, and the methods that youth strategy agencies use, like NERDS Collective, in order to build an audience for your campaign.
What Is A Youth Strategy Agency?
A youth strategy agency is a bit like a youth marketing agency, their job is to help you with strategies and marketing techniques that either they or you can implement to help your campaign shine above the competition and reach the targeted ears you want.
There are a lot of reasons as to why someone would want to hire a youth strategy agency, but the main reason is to increase the visibility of your campaign. A lot of health services use this method in regard to younger audiences because it's how they’re able to get their attention.
Health services and businesses aren’t the only ones who use youth strategy agencies, however, cultural events, events surrounding diversity or inclusion, as well as when promoting products, also partake in this strategy because they know it works.
There are a lot of youth strategy agencies out there for you to choose from, but it’s all about finding which one suits your needs better, what they offer, and how they can help you and your campaign succeed.
What Are The Benefits Of Hiring A Youth Strategy Agency?
When it comes to the benefits of hiring a youth strategy agency, you would be surprised at how much they can actually do for you and help your campaign grow as much as possible, so the least of your worries is whether people will find it or not.
Becoming visible will be the least of your worries when hiring a youth strategy agency, like NERDS Collective, because their whole purpose is to ensure that the people you want to be seeing your campaign, are interested in it, and have a higher chance to become involved and spread the word.
The know-how on how you’re supposed to market to youths is another specialty of youth strategy agencies. Older generations read newspapers and watched tv for advertisements and to be consumers, but since younger generations are always on the internet, social media, and online platforms, targeting through those points is the key to a successful campaign. Youth strategy agencies know just how to do it too, so you won’t need to suffer trying to figure out how to appeal to Gen Z and millennials.
Youth strategy agencies have the knowledge of all the popular websites that younger generations are using, what's popular, what's trending, and how to incorporate that into your campaign in some way or another. This is how you’re able to build an audience effectively because the methods used are through platforms that younger generations use frequently.
What Are Some Methods Youth Strategy Agencies Use?
There are a lot of methods that youth strategy agencies use in order to target the correct age group, as well as what your targeted audience used platform-wise. It can get complicated when you’re doing it by yourself, which is why youth strategy agencies have teams dedicated to certain fields.
Sponsorships with return on investments can help you find leads and save money on whether they are effective or not, or if they’re able to be found in the first place. Just like any contract, negotiations are possible with sponsorship transactions, and you can make sure that the agreement fits your needs, with the exposure you want.
Depending on the type of campaign you’re wanting to run, what it's about, and the specific age range you’re wanting to target, having the knowledge on what type of interactions to use, as well as specific methods and platforms used by this targeted group is important. This is the same when finding out what else your audience is interested in, and seeing if you can incorporate it somehow into your campaign.
Younger generations have the attention span of a goldfish sometimes, so finding a way to draw them in properly is ideal. GIFS, short videos, and or memes are one of the best ways to do this, because for years they have been incredibly popular, and the message of the GIF or media is understood within seconds.
Whilst older generations read newspapers, watched tv, and listened to the radio for advertisements, younger generations are always on the internet, social media, and online platforms, so knowing how to be able to target through these methods is how you’re able to win against any competitors.
It is definitely worth hiring a youth strategy agency, like NERDS Collective, if you’re wanting to create a strong campaign that reaches the right audience effectively, especially if they’re as tricky as Gen Z and millennials.