Top 20 NYC Influencers in 2024

New York, the hub for top internet celebrities in fashion, food, travel, and lifestyle, offers insights into the city's culture and trends. Stay updated with leading NYC influencers for the latest in style and if you're in marketing, discover potential brand ambassadors.

Though New York City is profound for its unique and vibrant culture, the city is also full of popular influencers. Since social media is booming with trends and technological advancements, influencers are becoming key elements in marketing and branding.

Finding the right influencers for branding or marketing services is challenging. But from our research, we have made the selection simpler for you. Regardless of the niche, from skincare to technology, gaming, etc, we have a list of the top 20 NYC influencers to consider in boosting our services and products to the international market. Please go through the highlights on New York City influencers and their Instagram handles and redirect you on how to get them.

1. Vanessa Morgan (@vanessamorgan):

Vanessa Morgan

Vanessa Morgan is the first NYC top influencer who is also a Canadian performer whose Instagram account features over 8.6 followers. She has been tremendous throughout the industry as a marketer and influencer. Her first debut was recorded in the VH1 film in 2000 under Diva's Christmas Carol. In the recurring role, she was also featured in the acting in 2007 in a comedy series.

Vanessa Morgan is a brunette stunner who is popular as the NYC influencer because of the role she plays in Toni Topaz, a teen drama since 2017. She is worth mentioning, looking at the followers and impact in the marketing and social media promotion industry.

2. Trevor Noah (@trevornoah)

Trevor Noah

Trevor Noah is coming second among the top 20 NYC influencers. This is a famous TV personality who has recorded over 8.8 million followers on the Instagram handle alone. He is a devoted individual who works smart and focuses on cultural as well as political commentary. He is actually fun to follow.

As a comedian, he also hosted a TV show from 2015 to 2022 that took form, Jon Stewart. Still, Trevor Noah is a writer who has published books, podcasts, and comedy specials. He did not only host the Grammy Awards in 2023 but also 2021.2022 and 2024 hosted in LA.. in fact, he made history and headlines after selling the Swanky NYC penthouse at a jaw-dropping price of $9.5 million.

3. Chloe Bailey (@chloebailey)

Chloe Bailey

Chloe Bailey is running solid number 3 as NYC's top influencer, with over 7.3 followers on Instagram. Chloe Bailey has risen to fame alongside the musical partner Chloe x Halle, who released two music albums before parting ways and later joined the solo fame for the live-action Disney remake.

Chloe Bailey got the attention of many people, including the icon Beyonce, who later signed here to the company in 2015, Parkwood Entertainment. Besides music, Chloe Bailey also has acting skills and experience when she is as popular as Jazlyn Forster under Freeform Sitcom. Chloe Bailey is an impressive music influencer based in NYC.

4. Dr. Mike Varshavski (@doctor.mike)

Dr. Mike Varshavski

The other NYC influencer worth mentioning among the top 20 selections is Dr. Mike Varshavski. Professionally, he is a medical doctor and a media influencer with over 4.4 followers on Instagram. Through The social media platform, Dr. Mike shares content focusing on wellness as well as health.

Because of his popularity and influential power, Dr. Mike Varshavski has partnered with famous companies like Google, Amazon and Pepsi for marketing, promotion and branding.

5. Christopher Briney (@chrisbriney)

Christopher Briney

Christopher Briney is another social media influencer who is on the rise but still recorded over 3.3 million followers on his Instagram handle. From the  2022 breakout teen drama series, Christopher Briney is popularly known for his role as Conrad Fisher. he was also featured in the same-selling book  The Summer I Turned Pretty.

Though he was born in Hartford, he moved to  NYC while attending Pace University and graduated in 2020 with a bachelor of fine arts. Currently, Christopher Briney lives in Brooklyn, where he is a friendly and approachable media influencer.

6. Barbara Costello (@brunchwithbabs)

Barbara Costello

Barbara Costello has over 3.4 million followers on Instagram. As an influencer,  she is well known as the Brunch With Babs on the internet. With adoring followers, she is the grandmother of everyone and an influential NYC influencer who shares impressive tips on cooking eggs, how-to facts and much more educational content.

During the inception of Covid-19, she also started a sharing contest on tiktok that still went viral with millions of followers and views. She has raised an amazing society and social media community to present unexpected blessings in the promotion and marketing industry on social media.

7. Liz Eswein (@newyorkcity):

Liz Eswein

Liz Eswein is a social media personality and lifestyle blogger who is ranked as an influencer and a professional photographer. With the Instagram account, she has. Followers. She started her career as a social media consultant, who can explain the reason why she has partnered with popular brands like Tiffany & co, Mercedes-Benz as well as AirBanB. She shows love to her NYC, which is testified through the tagline, ‘ New York City or Nowhere.'.

In the Big Apple, Liz Eswein shared beautiful photos of the landscapes and lifestyle of NYC. Her Instagram handle features shops for accessories and  Souvenirs, and she is the founder of the Mobile Media Land company that helps many firms grow their social media presence or audiences. This is done through Instagram marketing. She is a real lifestyle blogger based in NYC.

8. Danielle Bernstein (@weworewhat):

Danielle Bernstein

Danielle Bernstein is the next top influencer who is based in NYC. She is considered the most influential and famous female media influencer, and she has a whopping. Followers on Instagram. She started the vlogging journey while still learning at the Fashion Institute of Technology. She has ventured into the fashion empire industry and has worked alongside other famous or high-end companies like Macy's, Lulu's, etc, as influencers in the cosmetic industry.

9. Lua (@luanna)


Lua is a media personality born in Peru but has made NYC her home. She is well known as Luanna through media influence; she has gathered over 1.9 million followers on her Instagram handle alone. A hero and fashion blogger whose page features beautiful photos to showcase the power of cosmetics as well as the New York aesthetic outfits or fashion.

She works as a gorgeous redheader influencer who not only has impeccable style but has also worked with famous brands, including Calvin Klein, Adidas, etc. As a native New Yorker, she also has an active YouTube channel with thousands of subscribers.

10. Lily Chee (@lilychee)

Lily Chee

Another NYC influencer who has worked with H&M, Target, The Old Navy, etc, is Lily Chee. She is not only a travel influencer but also focuses on the lifestyle, beauty and fashion industry. Currently, she has 1.5 million followers on her Instagram account.

Lily Chee is an NYC influencer who is more than a model; she is also an actress famous in her home city. She is also a diverse vlogger and content creator who collaborated with the mentioned top brands. For marketing, fashion and beauty promotion, Lily Chee is a perfect NYC influencer.

11. Tabria Majors (@tabriamajors)

Tabria Majors

We would also like to mention Tabria Majors as one of the top 20 NYC-based influencers. She is also a plus-size model ( and has over 1.5 followers on her Instagram handle.

Tabria Majors has partnered with top-rated brands to model, like Savage X Fenty, Nike, etc. She also collaborated with Pretty Little Thing and Fashion Nova. You can access more appealing and beautiful photos on her Instagram handle.

12. Jessica Wang (@jessicawang)

Jessica Wang

Jessica Wang is a well-known social media influencer as well as fashion blogger whose Instagram account features over 1.8 followers. Based in NYC, she ranks on our list of the top 2 influencers. As a blogger, she started her journey as a full-time blogger and media influencer. She opted for fashion blogging, leaving her professional work, and today, she showcases stunning photos with trending fashion outfits and sensational style;ign attire.

Her content focuses on fashion, trends, home, beauty, food, travel and family. She has extended her experience in the marketing industry to top brands like Amazon, Covergirl, and many more. Her beauty is the secret behind the blogging sense.

13. Blair Eadie (@blaireadiebee):

Blair Eadie

Blair Eadie is a famous NYC influencer as well as a fashion blogger who, through fascinating photographs of colourful patterns and outfits, has enabled her to gather over 1.9 followers on Instagram. She engages in choosing trendy fashion and presenting a sense of the styles in outfits. She is the founder of the Atlantic Pacific, which is a fashion blog with updates on the fashion industry.

She has also worked with multiple popular brands, and with high ratings on social media platforms, she has been featured on the top 20 list of NYC influencers with high-end smashing styles. For the colourful bliss, we dare you, Blair Eadie, as your go-to influencer.

14. Arielle Charnas (@ariellecharnas)

Arielle Charnas

up next is Arielle Charnas. She is not only a designer but also a fashion blogger and social media influencer who is based in New York City. Her Instagram handle has over 1.3 million followers. She is the person behind the founding of the Something Navy brand. She focuses on lifestyle and fashion, and she has received thousands of appreciation from the company. Later, she was sold to Charna, though she is the ambassador, who has a 14.5% share. She has also worked with high-end companies like Revolve and Nordstrom as a fashion or cosmetics marketeer.

15. Leandra Medine Cohen (@leandramcohen):

Leandra Medine Cohen

Leandra Medine Cohen, though, has an Instagram following totalling 1.1 million; she is a top-rated NYC influencer. She is the founder of Man Repeller and Cereal Aisle. Moreover, she is a popular fashion and lifestyle blogger who is still an author in the industry. She became famous because of her photography as well as her comedy skills. She was featured on Forbes as the top influencer and is famous around the globe.

Leandra Medine Cohen has also worked with companies such as Gucci, Net-A-Porter, Stuart Weitzman, etc. She is making it into the industry through fashion marketing.

16. Francisco Lachowski (@chico_lachowski):

Francisco Lachowski

While we all know that Francisco Lachowski is a Brazilian,  he is a top NYC influencer who currently lives in New York City. He is a professional Brazilian model but has only gathered 2.1 million followers on Instagram. He shares his lifestyle and stunning photography skills on the media platform. He is one of the highly-ranked successful bloggers who focus on photography and lifestyle. He has partnered with many advertisement brands and has been one of the Ford Company supermodels for a long time.

17. Jose Zuniga (@teachingmensfashion)

Jose Zuniga

Jose Zuniga is a YouTuber and fashion blogger who targets men. He shares a lot of tips and styles for men, which has given him over 1.8 followers on Instagram. Because of the impressive advice for men, he has been able to get a chance to work with brands like SeatGeek, Old Spice, etc.

Jose Zuniga is also a secret founder of the ESSNTLS, which is an online store offering high-quality essentials. This NYC influencer is so passionate when it comes to men's styles and guiding men to get a well-rounded outfit and appearance.

18. TRAX NYC (@traxnyc)


Our list of the top NYC influencers will be incomplete without mentioning TRAX NYC.          He is ranked as a social media influencer as well as a luxury jewelry brand in New York City. TRAX NYC has also collaborated with top-rated personalities like Floyd Mayweather to make the online presence remarkable.

If you want to make a business partnership in the jewellery industry, then Trax is the person to approach. He has gathered over 1.5 million followers on Instagram. He is impressed with the rapidly growing online presence in New York City.

19. Nickelson Wooster (@nickwooster)

Nickelson Wooster

Nickelson Wooster is a consultant who focuses on men's fashion and is a media personality with over 1 million followers on his Instagram handle. Nickelson Wooster, as an influencer, is here to prove that fashion has no age. Most of the followers are traced to be from the US as well as Japan, Italy, and South Korea.

Nickelson Wooster has worked with profound brands like Calvin Klein, Neiman Marcus, etc., and she has left a stunning mark. Through the fashion sensitivity content, he has also been marked by signature fusion involving military and preppy elements. He is also able to blend contemporary streetwear alongside classic fashion while neat facial hair remains his trademark.

20. Patrick Janelle (@aguynamedpatrick)

Patrick Janelle

Closing up our list is Patrick Janelle. Though a profound travel blogger and an NYC influencer who focuses on restaurant and lifestyle content, As a top influencer, he has garnered 427k followers on Instagram. From his fascinating interior skills, he has been ranked among the digital marketers to consider on social media platforms.

The content captures the NYC lifestyle as well as restaurants based in the region. In fact, this is presented in his eye-catching scenes and inspiring photography that flares to hook up audiences who long to have a real experience.


Q. Why are NYC influencers so popular with brands?

New York is a famous city that is considered the centre of fashion, entertainment, and culture. This gives an avenue for influencers to create captivating content that connects with the audience. Since NYC influencers have loyal and large followers with guaranteed good deals or conversions, many brands are using them to reach out to more potential buyers.

Q. How much do influencers in New York typically make?

The earning of each influencer based in NYC varies based on multiple factors. The determinants are mostly engagement rates on social media and professional niches. For instance, those influencers with one million can make anything from 5000$ to 20000$ for every sponsored content or post.

Q. What influencer services do NYC influencers offer?

NYC influencers, just like any other marketer, offer services aimed at boosting awareness and performance of marketing brands, enhancing credibility, trust, and reputation, creating enriched content, and many more. This covers benefits like celebrity outreach, gifting analytics, pitch development, ambassador campaigns, and influencer outreach, including recommendations.

Q. How do you become one of the top New York Instagrammers?

When you want to become an NYC influencer, it takes your dedication and hard work to feature and become successful. You also have to capture the unique perspective of the fashion and lifestyle of the city. Though not easy, by blending your creativity, dedication, and persistence, you can achieve it to the top level.

Q. What are the top NYC influencers specializing in usually?

There are many topics and niches that top NYC influencers specialize in. However, they focus on a few themes often. Most of the top influencers are the real trendsetters who focus on beauty, culture, art, and fashion. These influencers have everything on the hottest niches and topics in NYC. They are a perfect source when it comes to discovering trends around the world.


New York City is the home of fashion, lifestyle, culture, and diverse trends and patterns. Through this iconic location, multiple influencers are beneficial to the local brands. In the above article, we have covered the top 20 NYC influencers as well as bloggers who cover different niche marketing on their social media platforms.

Many posts paid ads to increase outreach and raise the audience via digital marketing. Read the above contest and NYC influencer highlight to locate ideal content creators to work with based on your niche and what your brand offers.

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